EXPERIENCE 38 | Building an Icon into a Brand with Louann DeCoursey of Panhandler's Pizza
Louann DeCoursey worked at iconic Fort Collins restaurant Panhandler's Pizza in Fort Collins as a youth, later spent time as a manger and then GM, and was a major Pans Fan throughout the intervening years of raising a family and building a career in non-profit. In the summer of 2017, the opportunity to purchase the business came to her radar, and her offer beat out 13 others!
In the time since, Louann has navigated many twists and turns, from finding a new location to activating pizza pop ups in other communities and creating "half-baked" pies for mail order delivery! Louann is an idea-machine, with a strong drive and plans to build a series of Panhandlers locations to serve the entire Northern Colorado region in the years ahead. My sense is she's gonna do it, Pans Fans and everyone should listen in to hear her plans to build an icon into a brand.
Episode Sponsor: InMotion, providing next-day delivery for local businesses. Contact InMotion at inmotionnoco@gmail.com
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