EXPERIENCE 24 | The Business of Politics with Jacob Leis of Wintermind Group
Jacob Leis and his partner Brian Oaks are "a couple of farm kids from Eastern Colorado" who've been involved in political marketing almost since college. They founded Wintermind Group in January of 2019, after their employer "went a different direction" on an internal project that they'd been working on together. The partners' theory behind the project became the foundation for their new venture, and they grew Wintermind Group to a staff of 8 persons and revenues of over $6 Million in their 2nd year of business!
I've run across a lot of unusual business value propositions and growth trajectories over my days, but this is one of the most fascinating! Their website says literally nothing about them, and the description of Wintermind Group on LinkedIn is intriguing though ambiguous -
"Wintermind Group delivers digital messaging to highly engaged and tightly targeted consumer groups. Our newsletter subscribers and website readers stay closely engaged with our curated and custom content. This allows us to deliver your message to engaged consumers with a proven track record of interest and intent. Interested in learning more? Contact us here on LinkedIn."
Are you interested in learning more? - then give this episode a listen, 'cause I can't explain it in the space of an episode description. It's about leveraged data and direct marketing messages that the receivers want to receive.
I can say that I've been friends with Jacob for over 10 years and have never really understood what he does, but after this episode I'm closer. And it's pretty cool, and you'll get a kick out of our conversation, and hear a story about how WIntermind Group is doing great business in politics by heavily disrupting "the way things are done".
Episode Sponsor: InMotion, providing next-day delivery for local businesses. Contact InMotion at inmotionnoco@gmail.com
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