EXPERIENCE 179 | Welcome to Party Land! Building Brands and Making Advertising More Fun (and Effective) with Matt Heath, Founder and Chief Creative at Party Land

WEBVTT

00:00:41.564 --> 00:00:50.404
I met Matt Heath at our Loco Social at Chiba Hut in April, where he had just finished up meeting with Mark Torres, Chiba's CEO, and my guest on Experience episode number 139.

00:00:51.204 --> 00:00:55.683
We had an awesome and an interesting conversation, which led to a Zoom and then to booking this podcast.

00:00:55.683 --> 00:01:02.764
And I look forward to the day when Loco Think Tank can hire his creative team to deliver a clever campaign as their stuff is just so fun.

00:01:03.863 --> 00:01:12.463
Matt founded Partyland in the Los Angeles area in 2018 and moved the headquarters office to Fort Collins for a change of scenery not long into the COVID lockdowns of 2020 and beyond.

00:01:13.634 --> 00:01:24.864
He has had an incredible career journey working with some of the fastest growing and most innovative marketing agencies in the industry and leading campaigns for Arby's, We Got the Meats, Buffalo Wild Wings, and Netflix, among others.

00:01:25.733 --> 00:01:34.168
His first big client after launching Partyland was Liquid Death, and if you've noticed that Men's Warehouse is moving back into cultural relevance, That has Matt's fingerprints on it, too.

00:01:35.228 --> 00:01:38.778
And, Matt's earlier chapters of life were no less incredible.

00:01:40.009 --> 00:01:51.688
His grandfather and family were effectively marijuana kingpins of Eastern Oregon, with multiple grow ops, sophisticated processing, and a significant dealer network, and many family members got busted by the DEA during his teenage years.

00:01:52.653 --> 00:02:01.194
Going to grade school with grown up secrets was emotionally challenging and Matt struggled for years before finding a creative outlet in music, initially jazz, and then punk.

00:02:02.233 --> 00:02:11.033
He tried to sign up for the Air Force when he was 17 to escape his town and home life, but his parents wouldn't sign the paperwork, and that launched him on a 10 year professional music journey.

00:02:12.264 --> 00:02:19.554
A music festival in Europe allowed the band to see a window into the next level of success, and they decided they didn't want it, and his advertising career began.

00:02:20.788 --> 00:02:28.229
Warning, this episode is a world class ADHD squirrel chase with a pair of goose, and you can basically hear us becoming friends during this conversation.

00:02:28.818 --> 00:02:34.068
So please join me in getting to know the founder and chief creative at Partyland, Matt Heath, on a local experience.

00:03:12.002 --> 00:03:14.062
welcome back to the Loco Experience podcast.

00:03:14.141 --> 00:03:16.632
My guest today is Matt Heath.

00:03:16.701 --> 00:03:18.581
I spaced it for a half moment.

00:03:20.072 --> 00:03:20.662
Let's start over.

00:03:21.991 --> 00:03:23.762
Welcome back to the Loco Experience Podcast.

00:03:24.081 --> 00:03:26.391
I'm honored today to be joined by Matt Heath.

00:03:26.442 --> 00:03:30.062
And Matt is the founder and chief creative over at Partyland.

00:03:30.532 --> 00:03:31.042
Hello.

00:03:31.132 --> 00:03:32.812
So, uh, yeah, thanks for being here, Matt.

00:03:32.912 --> 00:03:33.192
Of course.

00:03:33.192 --> 00:03:33.842
Thanks for having me.

00:03:34.141 --> 00:03:38.891
Um, You know, I always just like to start off with a, a ground setting.

00:03:39.372 --> 00:03:40.771
Uh, what is Partyland?

00:03:40.812 --> 00:03:41.942
It could be anything, really.

00:03:41.942 --> 00:03:45.951
It sounds like a, like a fun house or a fun center kind of thing.

00:03:45.951 --> 00:03:46.632
Mini golf.

00:03:46.711 --> 00:03:47.072
Yeah.

00:03:47.122 --> 00:03:47.991
I know it is not.

00:03:48.907 --> 00:03:49.437
Not yet.

00:03:49.437 --> 00:03:49.896
It could be.

00:03:50.887 --> 00:03:51.706
Future expansions.

00:03:51.706 --> 00:03:52.507
Yeah, there you go.

00:03:52.507 --> 00:03:54.356
I think I'm taking notes.

00:03:54.456 --> 00:03:58.997
Um, Partyland is a, uh, is an advertising agency.

00:03:59.206 --> 00:04:01.016
Uh, full service.

00:04:01.296 --> 00:04:07.306
Um, we are based in Los Angeles and then here in, uh, Fort Collins.

00:04:07.336 --> 00:04:08.287
Because you moved here.

00:04:08.757 --> 00:04:08.997
Yeah.

00:04:09.276 --> 00:04:14.266
I was one of those, uh, I hope that everyone will keep listening after I say that I moved here in 2020.

00:04:14.317 --> 00:04:15.296
A COVID escapee.

00:04:15.387 --> 00:04:15.646
Yeah.

00:04:15.646 --> 00:04:16.146
A little bit.

00:04:16.216 --> 00:04:16.697
It happened.

00:04:16.706 --> 00:04:27.726
I mean, I forget what was the, wasn't it something like from Portland and Seattle and parts of California, the U Hauls were like eight times as expensive to leave as they were to get there.

00:04:27.726 --> 00:04:33.757
Like if you would bring them a U Haul, they would pay you because they needed to sell it to somebody that really wanted to leave.

00:04:33.836 --> 00:04:35.607
All my stuff sat in, um.

00:04:36.526 --> 00:04:38.677
storage for three months.

00:04:38.807 --> 00:04:41.607
So I got here, had a house.

00:04:41.607 --> 00:04:46.377
Yeah, I got a house and honestly I had to buy things for my house.

00:04:46.377 --> 00:04:48.377
My house was, it was completely empty.

00:04:48.377 --> 00:04:49.867
It looked like it was staged to sell.

00:04:50.396 --> 00:04:53.026
Uh, and it took a very long time for everything to get here.

00:04:53.026 --> 00:04:58.807
Cause I just couldn't find anybody to, uh, to, you know, fill up the truck at the, at the transfer station.

00:04:58.836 --> 00:04:59.726
Cause they were just too busy.

00:05:00.101 --> 00:05:01.432
Heavy volume, whatever.

00:05:01.562 --> 00:05:02.401
The other was just so much.

00:05:02.422 --> 00:05:07.771
And there was also just a lack of people interested in, you know, in, uh, in, in, in doing that kind of stuff.

00:05:07.872 --> 00:05:08.041
Yeah.

00:05:08.072 --> 00:05:08.302
Yeah.

00:05:08.302 --> 00:05:12.891
Well, they've sent everybody nice debit cards and stuff and bypass rent and all that.

00:05:13.062 --> 00:05:14.552
So I, I deterred you.

00:05:14.932 --> 00:05:19.362
Um, so part, so tell me the difference between advertising and marketing.

00:05:21.281 --> 00:05:31.521
Uh, you know, I, I really don't like if you, like, if you pull out, like there's really not like advertising is a lot of what I think is more of an industry, industry term these days.

00:05:31.762 --> 00:05:33.591
You know, so the advertising industry itself.

00:05:33.591 --> 00:05:44.661
So those of us that are on this side of it, right, uh, where, where the agencies, where the people, you know, helping the brands, um, we tend to think of ourselves more as advertisers or we'll talk about it like that.

00:05:44.661 --> 00:05:44.812
Yeah.

00:05:44.812 --> 00:05:44.992
Yeah.

00:05:44.992 --> 00:05:45.502
Um, yeah.

00:05:46.682 --> 00:05:53.971
And then the people that are kind of more in the, uh, you know, the brand side, you know, the CMOs, the marketing directors, all those kinds of things.

00:05:53.971 --> 00:06:01.961
I think just by way of, um, you know, tradition, it's referred to as marketing a little bit because those that's tends to be their title, right?

00:06:02.252 --> 00:06:03.232
Chief marketing officer.

00:06:03.242 --> 00:06:03.432
Right.

00:06:03.432 --> 00:06:03.672
Right.

00:06:03.692 --> 00:06:09.882
You know, um, And marketing, I think, is a little bit more all encompassing, uh, than advertising.

00:06:09.942 --> 00:06:18.901
Uh, so I think, uh, Advertising is kind of maybe more specifically the outreach, the thing that touches your eyes and it should reinforce the brand that the marketing department created.

00:06:18.961 --> 00:06:19.341
Yeah.

00:06:19.341 --> 00:06:22.601
You know, and, and, and I'll be, and I'll be honest, like I might be talking out my ass here.

00:06:22.651 --> 00:06:25.721
Like there, can I say yes on this?

00:06:25.721 --> 00:06:26.221
Oh fuck.

00:06:26.221 --> 00:06:26.531
Yeah.

00:06:26.562 --> 00:06:26.851
Nice.

00:06:27.182 --> 00:06:28.182
Uh, anything you want.

00:06:28.182 --> 00:06:28.732
Oh man.

00:06:28.752 --> 00:06:30.552
What if we had, let's, let's start the counter.

00:06:30.591 --> 00:06:34.007
Um, So, you know, that's my interpretation.

00:06:34.206 --> 00:06:48.966
I'm sure somebody who's probably a little bit more, uh, scholarly, uh, about, uh, marketing and, uh, you know, it's, uh, sub version of advertising would probably is probably over there, you know, writing a hotly written note to me on LinkedIn.

00:06:49.607 --> 00:06:56.197
If we had a lot of listeners or something, you idiot, you call yourself a marketer, nay, an advertiser.

00:06:57.166 --> 00:06:57.677
So, yeah.

00:06:57.896 --> 00:06:58.726
So.

00:06:59.112 --> 00:06:59.851
So what do you do?

00:07:00.112 --> 00:07:01.081
Like, for who?

00:07:01.927 --> 00:07:03.516
Well, um, okay.

00:07:03.516 --> 00:07:06.247
So as describe your team a little bit, yeah, yeah, sure, sure.

00:07:06.247 --> 00:07:06.596
I'll yeah.

00:07:06.596 --> 00:07:06.896
Okay.

00:07:06.927 --> 00:07:16.216
Um, so party land, um, uh, as I mentioned earlier, full service agency, uh, we pretty much do everything except for the actual production.

00:07:16.216 --> 00:07:23.312
So, you know, Getting the cameras out, getting the crew together, putting the lights up, building the set, doing the casting, like all that stuff happens.

00:07:23.312 --> 00:07:25.382
We, we tend to go out, contract out for that.

00:07:25.401 --> 00:07:25.701
Yeah.

00:07:25.701 --> 00:07:26.711
We have vendors that do that.

00:07:26.711 --> 00:07:26.932
Okay.

00:07:26.961 --> 00:07:29.882
Shout out to one of my favorites, uh, the goondocs.

00:07:30.122 --> 00:07:30.512
Okay.

00:07:30.572 --> 00:07:31.742
Uh, that's how I get paid.

00:07:31.802 --> 00:07:32.091
Right.

00:07:32.331 --> 00:07:33.031
Sub goondocs.

00:07:33.422 --> 00:07:35.762
And so like you would write a script for a commercial.

00:07:35.762 --> 00:07:36.161
Correct.

00:07:36.192 --> 00:07:36.612
Maybe.

00:07:36.651 --> 00:07:36.922
Yeah.

00:07:37.232 --> 00:07:42.572
And have kind of the design but somebody else would like hire the actors and secure the space and.

00:07:42.661 --> 00:07:43.012
In a way.

00:07:43.012 --> 00:07:43.211
Okay.

00:07:43.211 --> 00:07:44.302
So, so we.

00:07:44.591 --> 00:07:47.401
And that, and that, the other thing we don't do is media buying.

00:07:47.471 --> 00:07:47.752
Right.

00:07:47.752 --> 00:07:51.502
So, you know, you see a billboard and it usually says clear channel or, yeah.

00:07:52.151 --> 00:08:08.492
We don't buy that stuff now we can, uh, it's just, it's so complicated and it really is, uh, you know, from like a, a national, if not global level, all the way down to a hyper local level, you know, you kind of have to know what you're doing there and it depends on the client and it just is a little bit.

00:08:09.041 --> 00:08:11.701
It's better done by the people who are smarter than I am, so.

00:08:12.192 --> 00:08:14.052
But you can't really add value necessarily, right?

00:08:14.052 --> 00:08:16.711
Cause you gotta take a cut every time you sell a billboard or arrange it.

00:08:16.721 --> 00:08:18.482
Yeah, they usually get their 15%.

00:08:18.482 --> 00:08:23.831
I mean, from a financial perspective, it is wise to have a media, a media thing.

00:08:23.841 --> 00:08:24.492
Yes, we do that.

00:08:24.651 --> 00:08:35.481
But I, I've never been the type of person to, uh, you know, try to finagle more dollars out of our clients, you know, by way of over promising and claiming to be, you know, something that we're not.

00:08:35.511 --> 00:08:37.422
And we're just, we're not media buyers.

00:08:37.831 --> 00:08:40.131
Uh, it's a, that's a very difficult thing to do.

00:08:40.131 --> 00:08:42.052
And there's people out there who do it awesome.

00:08:42.052 --> 00:08:45.902
So we have, but we have, uh, uh, vendors that we work with, uh, closely to do that.

00:08:46.241 --> 00:08:49.721
Um, But the way we, what we do, uh, so a client.

00:08:51.001 --> 00:08:53.631
Has a problem that they need solved.

00:08:53.631 --> 00:08:57.211
It's usually like, Hey, I need people to know about this fucking thing that we make.

00:08:57.481 --> 00:08:57.692
Right.

00:08:57.721 --> 00:09:13.427
Um, Whether that be a hamburger or a pair of shoes or, uh, you know, a can of water, uh, they find us by way of, you know, You know any different kinds of things sometimes you've heard about us sometimes, you know referral from one of your past clients Yeah, yeah that there's that.

00:09:13.427 --> 00:09:27.826
Yeah a lot of times also You know, they find us because they like the work that we do and so they'll track it back And they'll just be like, hey, I really love this thing You guys did for the habit burger or you know for Dave's hot chicken or whatever and then they'll say like can you do the same?

00:09:27.836 --> 00:09:28.317
Thing for us.

00:09:28.336 --> 00:09:31.542
Yeah, same but different The answer is always yes, of course.

00:09:31.621 --> 00:09:37.402
Um, so then, uh, And either national brands oftentimes or regional brands sometimes.

00:09:37.692 --> 00:09:41.812
So we've, uh, right now we're currently, uh, working with men's warehouse.

00:09:41.892 --> 00:09:42.211
Okay.

00:09:42.461 --> 00:09:45.042
Um, a lot of fun.

00:09:45.091 --> 00:09:46.751
I mean, we can get to this later.

00:09:46.812 --> 00:09:50.302
Um, I love resurrecting brands.

00:09:50.371 --> 00:09:52.532
Uh, we call it, we call them latent icons.

00:09:52.611 --> 00:09:53.001
Yeah.

00:09:53.032 --> 00:09:53.511
It's my word.

00:09:54.142 --> 00:09:57.461
It's another person's just like, yeah, it's not washed up on its way back.

00:09:57.481 --> 00:09:57.782
Yeah.

00:09:57.782 --> 00:09:58.011
Right.

00:09:58.011 --> 00:10:07.976
Well, there's these, there's these brands that, um, that everyone knows of, but doesn't think about when it's time to go and, you know, do the thing when you said lens warehouse, I'm going to, I heard in my, head.

00:10:07.986 --> 00:10:09.096
You're going to love the way you look.

00:10:09.506 --> 00:10:10.667
That was a good advertisement.

00:10:10.677 --> 00:10:11.326
That is great.

00:10:12.116 --> 00:10:16.057
They also had the benefit of doing that ad campaign for like 20 years or something like that.

00:10:16.057 --> 00:10:27.376
So there's a reason it sticks in our head, but their brands that, uh, you, you know, everyone has a, everyone knows about, but they just, they just don't, uh, you know, aren't necessarily thinking about or not in love with the brand.

00:10:27.376 --> 00:10:27.626
Right.

00:10:27.777 --> 00:10:29.636
So, yeah, they fall in favor in some places.

00:10:30.096 --> 00:10:30.116
Yeah.

00:10:30.126 --> 00:10:33.876
But there is some, you know, some place in their brain where that brand exists.

00:10:33.966 --> 00:10:35.437
Um, Arby's was another one.

00:10:35.437 --> 00:10:37.336
Like Subway is ripe for opportunity there.

00:10:37.466 --> 00:10:42.687
You know, they would say not, but I, I would argue with them that I'm sure they're doing, they're doing a wonderful job.

00:10:42.956 --> 00:10:44.236
Uh, no, but Arby's was another one.

00:10:44.236 --> 00:10:49.037
I was the creative director, um, on the, we have the meats campaign.

00:10:49.037 --> 00:10:50.277
So we launched that campaign.

00:10:50.277 --> 00:10:52.407
I was there for the first two and a half years of that.

00:10:52.706 --> 00:10:53.767
That changed their brand.

00:10:53.876 --> 00:10:54.557
I suspect.

00:10:54.907 --> 00:10:55.557
Absolutely.

00:10:55.787 --> 00:10:56.116
Yeah.

00:10:56.147 --> 00:10:56.657
100%.

00:10:56.697 --> 00:11:04.687
I mean, it seemed like it to me from an outsider looking in that all of a sudden Arby's was not an afterthought for lunch or whatever, or yeah, exactly.

00:11:04.777 --> 00:11:05.326
Exactly.

00:11:05.326 --> 00:11:05.537
Yeah.

00:11:05.537 --> 00:11:09.437
They became something that was, um, I mean, it was, that was on purpose, right?

00:11:09.437 --> 00:11:10.647
Saying we have the meats.

00:11:12.042 --> 00:11:27.701
Uh, it was a way for, you know, the brand to not, uh, in the strategy, there was a really interesting slide where it was like, if you'd look at a cross section of a brain and then just give, you know, the real estate, you know, to, uh, you know, to, to all the different kinds of food that you can go out and get for lunch, right.

00:11:27.701 --> 00:11:30.381
You can get burgers, you can get pizza, yeah, right.

00:11:30.672 --> 00:11:31.282
Exactly.

00:11:31.282 --> 00:11:35.241
And a very small portion of that was roast beef because that's what they were known for.

00:11:35.552 --> 00:11:36.672
I called it the roast beef problem.

00:11:36.741 --> 00:11:48.072
Um, and so nobody sits there at lunch, lunchtime, and they're just like, you know, I'd really go for is a nice roast beef sandwich, but you wouldn't say, ah, I feel like burgers or, and you know what, I'm going to get a salad.

00:11:48.072 --> 00:11:50.211
I want some meat, but you will say meat.

00:11:50.721 --> 00:11:58.552
And so if we can stand for meat, which we could, or the brand could at least, um, uh, because they had, they had deli quality.

00:11:59.567 --> 00:12:05.256
that they had, they had upgraded their whole, you know, uh, selection of meats, the, the, the breadth of them and also the quality.

00:12:05.907 --> 00:12:07.017
Uh, so that was new news.

00:12:07.076 --> 00:12:16.537
And so being able to say, we have the meats, uh, uh, uh, tagline coined by, uh, uh, my, the C, uh, chief creative officer at the time, Jeff Kling.

00:12:17.017 --> 00:12:18.976
Um, it was, it was brilliant.

00:12:19.017 --> 00:12:25.631
I mean, it was a strategy meets, uh, Creative yeah, and the executions were flawless ultimately psychology, right?

00:12:25.631 --> 00:12:31.322
Yeah, exactly like that's what you're trying to get to that end Yeah reactor and then we just got really good at it.

00:12:31.331 --> 00:12:42.312
I mean the first few campaigns, you know, we're getting off the ground But I mean, I think I ended up making 200 spots that either ran or were test by you know in the first two and a half years there It was a lot.

00:12:42.341 --> 00:12:43.572
It was very prolific campaign.

00:12:43.642 --> 00:12:59.172
And so like a marketing agency You Especially today, oftentimes they'll measure themselves by like SEO, you know, how many website visits they can help you increase by and how many forms they can have people fill out of interest forms and whatever, right?

00:12:59.172 --> 00:13:01.172
How many new likes they can get on your Facebook page.

00:13:01.662 --> 00:13:06.251
How do you measure success in a, in a small firm advertising?

00:13:06.282 --> 00:13:07.131
Just like that.

00:13:07.422 --> 00:13:07.741
Okay.

00:13:07.741 --> 00:13:07.782
Yeah.

00:13:07.782 --> 00:13:12.672
Yeah, it's, um, in the world of marketing, uh, we.

00:13:13.312 --> 00:13:16.812
I have gotten to a point, I guess it's always been like this to a certain extent.

00:13:16.871 --> 00:13:20.692
Um, but quantifying results, I call it ROI, right?

00:13:20.731 --> 00:13:23.981
Return on investment, uh, is, is incredibly important.

00:13:24.121 --> 00:13:27.072
And it's certainly one of my favorite things to track.

00:13:27.081 --> 00:13:29.942
And that might seem weird because most people are like, I don't want to know about this stuff.

00:13:29.942 --> 00:13:31.341
I just want to know that I made something funny.

00:13:31.812 --> 00:13:37.361
Uh, you don't get to make another funny thing if you don't, Make the first thing effective, right?

00:13:37.361 --> 00:13:39.282
So at least you're done by four or five.

00:13:39.282 --> 00:13:45.701
So we, uh, so, so, you know, those, those results are incredibly important to us.

00:13:45.772 --> 00:13:51.272
Uh, and as a, as a comedy agency, and I think I've left that part out where I'm in an agency that just does comedy.

00:13:51.471 --> 00:13:52.152
Oh, just does.

00:13:52.192 --> 00:13:52.442
Yeah.

00:13:52.442 --> 00:13:55.432
Well, I thought you were known for it, but both.

00:13:55.501 --> 00:13:55.782
Yeah.

00:13:55.831 --> 00:13:57.792
And we, I really don't have funny.

00:13:57.792 --> 00:13:58.642
You don't take it on.

00:13:59.052 --> 00:14:00.052
It's not interesting.

00:14:00.302 --> 00:14:03.741
If to me, if it's not funny, uh, We can get into my background.

00:14:03.741 --> 00:14:05.001
I'm sure at some point we will.

00:14:05.001 --> 00:14:05.302
Yeah.

00:14:05.812 --> 00:14:08.927
I mean, you're a very thorough question asker, so I'm assuming, sorry.

00:14:08.986 --> 00:14:10.792
Making a lot of, I'm a squirrel chaser.

00:14:10.792 --> 00:14:13.251
I'm a a world class squirrel chaser, is what I like to say.

00:14:13.251 --> 00:14:14.422
Conversation derailer.

00:14:14.542 --> 00:14:15.111
Oh, there we go.

00:14:15.116 --> 00:14:15.287
Yeah.

00:14:15.292 --> 00:14:15.412
Yeah.

00:14:15.417 --> 00:14:16.312
It's a tangential.

00:14:17.246 --> 00:14:17.586
Yes.

00:14:18.417 --> 00:14:19.346
Uh, me too.

00:14:19.366 --> 00:14:20.057
I should get a t shirt.

00:14:20.076 --> 00:14:23.576
The 10 gentle sounds a little bit dirty.

00:14:25.376 --> 00:14:36.777
Uh, but yeah, so, you know, those, those results are, are crucially important to, uh, to the, you know, not only the brand, um, but mostly important to the brand, but also whether or not we get, uh, another shot.

00:14:36.777 --> 00:14:40.206
I, we always say, um, you know, the, the first campaign isn't our goal.

00:14:40.746 --> 00:14:44.706
The second campaign is our goal, which holds us accountable for making great work.

00:14:44.756 --> 00:14:51.996
The first round where most agencies, um, not most, I won't say that, but many agencies out there, uh, will take their opportunity.

00:14:51.996 --> 00:14:56.407
They'll kind of, you know, try to get their awards work out there or just, you know, do something they think is right.

00:14:56.586 --> 00:15:02.326
Maybe it's a little off and, um, you know, then they, Maybe don't do another campaign with that, with that brand.

00:15:02.326 --> 00:15:05.067
And then they're off down the road to work with somebody else.

00:15:05.067 --> 00:15:13.246
But relationships are absolutely the most important thing in our agency, outside of the creative in that internal relationships, external relationships.

00:15:13.246 --> 00:15:15.947
So, uh, we've, we focus on that part first.

00:15:16.326 --> 00:15:19.157
So talk to me about the, the, the business itself.

00:15:19.157 --> 00:15:24.756
Cause you, you said you're technically the CEO too, uh, but you like the chief creative founder kind of guy.

00:15:25.366 --> 00:15:27.167
Tell me who's your team.

00:15:27.167 --> 00:15:27.807
Are they all.

00:15:28.182 --> 00:15:34.662
Employees, you have contractors, uh, partners, um, and then kind of what do they do?

00:15:34.672 --> 00:15:36.491
Like, how does it, what's a client journey look like?

00:15:36.511 --> 00:15:37.172
Ooh, that's a good one.

00:15:37.402 --> 00:15:37.692
Okay.

00:15:37.731 --> 00:15:39.231
Well, I'll start at the top here.

00:15:39.261 --> 00:15:43.861
Um, Partyland, we have three partners, uh, me, uh, Haley Hunter.

00:15:43.932 --> 00:15:47.142
Um, she is our chief operations officer.

00:15:47.142 --> 00:15:49.892
So she oversees everything finance.

00:15:51.317 --> 00:15:55.506
HR hiring, like, you know, just the nuts and bolts of the stuff, the stuff that I'm not smart enough to do.

00:15:55.506 --> 00:15:56.317
Kind of the back of the house.

00:15:56.336 --> 00:15:57.167
Yeah, exactly.

00:15:57.167 --> 00:15:57.486
Yeah.

00:15:58.057 --> 00:16:00.256
Um, and she's absolutely wonderful.

00:16:00.356 --> 00:16:01.836
Uh, she makes people want to be on your team.

00:16:01.866 --> 00:16:02.547
A hundred percent.

00:16:02.557 --> 00:16:03.886
She's, she's the best part of us.

00:16:03.897 --> 00:16:04.907
She's so charming.

00:16:04.986 --> 00:16:05.976
Uh, she's so smart.

00:16:06.006 --> 00:16:08.736
Uh, and, and she loves the things that I do.

00:16:09.076 --> 00:16:16.157
I'm not great at like, uh, like PR, uh, you know, I, I tend to like, want to go hide in the corner and cover up and maybe cry a little bit.

00:16:16.197 --> 00:16:17.277
Um, maybe throw up.

00:16:17.307 --> 00:16:17.736
We don't know.

00:16:18.216 --> 00:16:23.647
Uh, but she's just, she's, she would have been as likely to join here if I hadn't met you kind of in the capacity.

00:16:23.726 --> 00:16:24.386
A hundred percent.

00:16:24.386 --> 00:16:24.667
Yeah.

00:16:24.667 --> 00:16:26.317
Out in the community more sometimes.

00:16:26.317 --> 00:16:26.517
Yep.

00:16:26.527 --> 00:16:26.767
Yep.

00:16:26.797 --> 00:16:27.366
Absolutely.

00:16:27.366 --> 00:16:29.562
So she's, You know, she's a part of all that kind of stuff.

00:16:29.971 --> 00:16:31.162
Uh, and people just like her more.

00:16:31.162 --> 00:16:32.152
I'm just patently disliked.

00:16:33.412 --> 00:16:34.782
I like weird people.

00:16:34.782 --> 00:16:35.812
So, you know, there you go.

00:16:35.851 --> 00:16:36.591
Extra points for you.

00:16:37.511 --> 00:16:38.822
Um, we're going to, we're going to be okay.

00:16:39.052 --> 00:16:39.532
It's going to be okay.

00:16:39.532 --> 00:16:40.241
I was talking to myself.

00:16:40.282 --> 00:16:43.062
I know I was talking to me and those of us inside my head.

00:16:43.062 --> 00:16:44.182
I was talking to the imaginary.

00:16:44.182 --> 00:16:47.697
You just, How's he doing?

00:16:47.697 --> 00:16:48.106
Is he all right?

00:16:48.106 --> 00:16:48.506
He's all right.

00:16:48.826 --> 00:16:49.417
He's hanging in there.

00:16:49.447 --> 00:16:49.636
All right.

00:16:49.636 --> 00:16:49.886
Cool.

00:16:50.206 --> 00:16:51.427
Uh, we'll check on him later.

00:16:51.697 --> 00:16:52.466
Um, whiskey.

00:16:52.697 --> 00:16:53.326
Yeah, there you go.

00:16:53.667 --> 00:16:54.986
Uh, so that's Haley.

00:16:54.996 --> 00:16:56.937
She does all the, all the smart prison stuff.

00:16:56.956 --> 00:17:00.126
Andy, uh, Silva is our managing director.

00:17:00.126 --> 00:17:01.086
Also one of the partners.

00:17:01.486 --> 00:17:10.402
Um, Haley and I founded the company and he brought, it came in about a year and a half, two years in, um, uh, in 2021.

00:17:11.531 --> 00:17:18.922
So I guess it would be almost three years, but he came in right there when COVID was, you know, still hitting pretty hard.

00:17:19.832 --> 00:17:25.422
Um, and, um, he's the managing director, as I, as I said, I hope I said that I'll repeat it.

00:17:25.771 --> 00:17:27.761
Um, and he does everything account side.

00:17:27.832 --> 00:17:31.491
So he oversees, um, you know, client relationships.

00:17:31.711 --> 00:17:35.981
He oversees his team of account people and account people, a lot of project management as well.

00:17:35.981 --> 00:17:36.451
Kind of.

00:17:36.731 --> 00:17:37.071
Yeah.

00:17:37.071 --> 00:17:38.082
Like, um, you know, you're.

00:17:39.942 --> 00:17:42.061
Yeah, blue team, red team, whatever.

00:17:42.132 --> 00:17:42.412
Yeah, 100%.

00:17:42.412 --> 00:17:42.811
Yeah, yeah.

00:17:42.832 --> 00:17:46.422
He's definitely the, the tactician of the, of the agency in that way.

00:17:46.811 --> 00:17:50.662
Um, and since we're on topic of Andy, uh, and by the way, he's, he's wonderful.

00:17:50.662 --> 00:17:51.271
He's a Kiwi.

00:17:51.352 --> 00:17:53.241
He's, uh, I always give him a hard time.

00:17:53.342 --> 00:17:54.182
They talk funny.

00:17:54.182 --> 00:17:54.892
It's fun to listen to him.

00:17:54.902 --> 00:17:55.142
I know.

00:17:56.071 --> 00:17:56.961
I have a really bad joke.

00:17:57.082 --> 00:17:58.192
Can you impression him for me?

00:17:58.271 --> 00:18:01.132
Uh, nor, oh, nor.

00:18:01.132 --> 00:18:03.517
Uh, nor.

00:18:03.787 --> 00:18:08.696
I like to say that Andy has a speech impediment and then he starts talking and they're like wait a minute, he's just from, uh, somewhere else.

00:18:09.817 --> 00:18:11.396
A terrible, terrible joke.

00:18:11.406 --> 00:18:13.116
Can I tell a terrible story about that?

00:18:13.146 --> 00:18:13.707
Please do.

00:18:13.787 --> 00:18:21.636
I met a pair of twins, um, that talked kind of funny, a little bit like Kiwis or something like that.

00:18:22.196 --> 00:18:32.946
Um, and, um, And they shared with me instead that, uh, you know, thanks for asking, but we actually had twin language, like they had developed a special language that only the two of them.

00:18:33.317 --> 00:18:39.096
And so that when they went to school, they could barely communicate and they had spent years in like therapy and speech rehab and stuff.

00:18:39.096 --> 00:18:41.846
I'm like, Oh, I love that.

00:18:41.866 --> 00:18:43.106
That is, it was fascinating.

00:18:43.106 --> 00:18:47.537
Like they're super bright gals, both in real estate in town here.

00:18:47.537 --> 00:18:49.896
And, um, and I was like, well, that's really cool.

00:18:49.896 --> 00:18:53.471
And, you know, Don't always have to ask questions, Kurt.

00:18:54.082 --> 00:18:54.711
But it was cool.

00:18:54.711 --> 00:18:58.152
They were very open minded about it or whatever, but I love that.

00:18:58.152 --> 00:18:58.602
Anyway, I digress.

00:18:58.602 --> 00:19:06.261
Yeah, that stuff like that, that is so, like, uh I mean, in a way it's like we all have a version of that, right?

00:19:06.261 --> 00:19:19.852
Whether, whether we're two twins or we're people inside of a, you know, specific, you know, uh, category of, of, of career, it's like, we've all got our weird little lingo and, and in, in the end it all feels like we're just talking to ourselves.

00:19:19.912 --> 00:19:28.156
Um, well, and for them it was like developed almost in secret, you know, when they were talking to mom and dad, they could, but most of their talking was Between the two of them.

00:19:28.166 --> 00:19:29.676
I would love to hear what that was.

00:19:30.326 --> 00:19:30.656
Right?

00:19:30.707 --> 00:19:31.856
Especially because, yeah, right.

00:19:32.156 --> 00:19:33.606
Just as a, just two of them.

00:19:33.676 --> 00:19:34.007
Right.

00:19:34.057 --> 00:19:35.576
As their own little invention.

00:19:35.636 --> 00:19:45.136
Well, and thinking about that, like, how obvious that humanity would develop so many different languages if it can just kind of spontaneously erupt in a pair of twins.

00:19:45.366 --> 00:19:45.747
Yeah.

00:19:45.826 --> 00:19:46.666
In Kansas.

00:19:46.856 --> 00:19:47.396
Or whatever.

00:19:47.686 --> 00:19:48.037
Right.

00:19:48.457 --> 00:19:50.926
Or it's like Jared, Tolkien, right?

00:19:50.957 --> 00:19:52.686
Yeah, you know, like creating Elvish.

00:19:53.136 --> 00:19:53.567
Right.

00:19:53.656 --> 00:19:54.527
Similar situation.

00:19:54.527 --> 00:19:55.317
Yeah, right.

00:19:55.356 --> 00:20:01.856
Just pull that thing right out of, I mean, is that imagination in Tolkien's case?

00:20:01.866 --> 00:20:07.146
Or was that like ideas like somehow almost supernaturally implanted in his head?

00:20:07.376 --> 00:20:38.227
Well, when I have to think about those things when I talk to him He tells me they have a relationship with him pull it down from the collective unconscious where he exists now No, I you know, I think as a musician and you know, I've always been Dease at At languages in fact, this is a weird story when I was in high school I grew up in the middle of nowhere, uh, out in this little area called Pleasant Hill in Oregon, a little farming community.

00:20:38.257 --> 00:20:40.307
And I just, like, nobody left.

00:20:40.467 --> 00:20:41.747
Like, you just don't, you just don't leave.

00:20:41.787 --> 00:20:43.517
I'm from North Dakota and it was kind of the same.

00:20:43.527 --> 00:20:44.067
Yeah, right.

00:20:44.106 --> 00:20:46.106
So if you left, they were just like, what's wrong with you?

00:20:46.106 --> 00:20:48.906
Well, and if you didn't come back because you're like, oh, it's a big world out there.

00:20:48.916 --> 00:20:51.217
And it was just like, he just loves that city.

00:20:51.217 --> 00:20:53.247
He's a city.

00:20:53.247 --> 00:20:54.777
Uh, look at him.

00:20:55.057 --> 00:20:58.696
Uh, so then I, uh, but, but I was, I was just like, I don't know how I'm going to get.

00:20:58.922 --> 00:21:00.781
Out of this, you know, this life.

00:21:01.201 --> 00:21:06.541
Uh, and so I was like, I had a, the, the great idea of, uh, at 17 years old just being like, you know what I'll do?

00:21:06.602 --> 00:21:07.892
I'll just join the Air Force.

00:21:08.221 --> 00:21:09.122
Oh, that'll get me outta here.

00:21:09.152 --> 00:21:09.511
Heck yeah.

00:21:09.721 --> 00:21:19.862
Uh, so I did, I went and I, um, I took the, uh, I think it was called the asvab, and I scored so high and sound like I'm just being super self-congratulatory, and don't spread your arm.

00:21:20.432 --> 00:21:20.971
Yeah, exactly.

00:21:21.422 --> 00:21:27.031
Uh, no, but I did, I I scored really high in the link, uh, in the language part of the test.

00:21:27.031 --> 00:21:27.991
Mm-Hmm.

00:21:27.992 --> 00:21:27.994
uh, and.

00:21:28.332 --> 00:21:28.882
Linguistics.

00:21:28.882 --> 00:21:29.561
I think they called it.

00:21:29.882 --> 00:21:33.301
Uh, and, uh, they offered me a job in the CIA.

00:21:33.521 --> 00:21:33.961
Oh, wow.

00:21:34.251 --> 00:21:38.592
Uh, as a over in Iraq or something, it was to learn, um, Arabic.

00:21:38.622 --> 00:21:38.951
Right.

00:21:39.152 --> 00:21:40.422
And they were like, that's going to be your job.

00:21:40.422 --> 00:21:42.932
You're going to work with the secret service and learn this.

00:21:42.932 --> 00:21:44.582
And I was like, Oh man, that sounds awesome.

00:21:44.892 --> 00:21:47.192
So when I told my mom and dad, I'm like, guess what?

00:21:47.592 --> 00:21:48.461
I'm kick ass.

00:21:49.281 --> 00:21:50.201
Uh, and I'm out.

00:21:50.321 --> 00:21:51.751
And they're like, No, you're not.

00:21:52.152 --> 00:21:54.701
You're 17 and we're not signing, you're staying here.

00:21:55.692 --> 00:21:59.541
Uh, of course it wasn't that insidious, but they did not sign.

00:21:59.582 --> 00:21:59.821
Right.

00:21:59.832 --> 00:22:03.451
And I, and I didn't turn, uh, 18 for several months.

00:22:03.471 --> 00:22:07.592
And so I, uh, just waited for my opportunity.

00:22:07.761 --> 00:22:14.051
And during that time, uh, I ended up starting a band, you know, cause I've been a musician forever and, and I was just like, Oh, isn't that funny?

00:22:14.071 --> 00:22:16.761
Maybe this band thing is a little bit more fun than going to a basic training.

00:22:16.771 --> 00:22:17.842
Right, right.

00:22:18.132 --> 00:22:23.872
Also, but for a twist of fate, like you'd have been, you know, at least for four years, I imagine, or eight years or something signed up.

00:22:24.102 --> 00:22:24.321
Yeah.

00:22:24.531 --> 00:22:25.971
I mean, I probably, I mean, who knows?

00:22:25.981 --> 00:22:26.761
Might have been career.

00:22:26.882 --> 00:22:29.281
Certainly would have never done a cool ad in your whole life.

00:22:29.321 --> 00:22:29.521
Yeah.

00:22:29.521 --> 00:22:29.821
Right.

00:22:29.971 --> 00:22:30.402
Exactly.

00:22:30.412 --> 00:22:35.061
Um, maybe I'd just be a, you know, Nevermind.

00:22:35.632 --> 00:22:36.852
We can, we can follow that down.

00:22:37.481 --> 00:22:38.231
Thank you for your service.

00:22:38.731 --> 00:22:40.541
You got to leave at five, just a little after.

00:22:40.582 --> 00:22:41.031
That's true.

00:22:41.301 --> 00:22:44.602
Uh, so you were describing your three partners.

00:22:44.602 --> 00:22:46.721
Is there any other kind of key players?

00:22:46.721 --> 00:22:48.011
Uh, absolutely.

00:22:48.092 --> 00:22:49.511
Um, right now there's 11 of us.

00:22:49.571 --> 00:22:54.656
Um, We like to keep it small I think are they here in California?

00:22:54.656 --> 00:22:54.817
Yeah.

00:22:54.817 --> 00:22:56.396
Yeah, they're actually they're all of the United States.

00:22:56.406 --> 00:23:05.646
Okay, there's probably about half of them are in Southern California, so Andy Our creative director is there?

00:23:06.366 --> 00:23:09.241
Our head of account management is there our account manager?

00:23:09.872 --> 00:23:11.281
One of the account supervisors is there.

00:23:11.281 --> 00:23:13.352
So all the, you know the people who are doing that.

00:23:13.356 --> 00:23:13.592
Yeah, yeah.

00:23:13.592 --> 00:23:13.832
You know.

00:23:13.832 --> 00:23:15.662
Well, and a lot of the clients are out there a hundred.

00:23:15.662 --> 00:23:15.842
Yep.

00:23:15.932 --> 00:23:16.382
Absolutely.

00:23:16.531 --> 00:23:16.892
Right.

00:23:16.981 --> 00:23:20.162
And then our director of new business, she's out, she lives out in the desert.

00:23:20.642 --> 00:23:22.021
Uh, in, uh, Palm.

00:23:22.172 --> 00:23:23.821
Palm say, what is it called?

00:23:23.852 --> 00:23:24.182
Palm Desert.

00:23:24.182 --> 00:23:24.541
Joshua Desert, yeah.

00:23:24.547 --> 00:23:25.771
Palm Desert JE Joshua Tree.

00:23:25.771 --> 00:23:26.192
Yeah.

00:23:26.192 --> 00:23:26.192
Yeah.

00:23:26.791 --> 00:23:33.932
And then we've got people in San Francisco and, uh, one of the guys just moved from Chicago down to Austin.

00:23:33.932 --> 00:23:37.531
We've got people in Connecticut and all, you know, it's just every San Diego.

00:23:37.622 --> 00:23:38.096
Are you the only ones?

00:23:38.622 --> 00:23:40.721
Uh, in Fort Collins, Helio and I are the only ones here.

00:23:40.721 --> 00:23:40.932
Yeah.

00:23:40.961 --> 00:23:41.261
Okay.

00:23:41.352 --> 00:23:41.592
Yeah.

00:23:42.432 --> 00:23:46.051
If you added people, would you try to add them here, or more not?

00:23:46.281 --> 00:23:52.192
Because it's not really the industry, like you don't have that many national brands around here with client reps and stuff.

00:23:52.192 --> 00:23:59.271
Yeah, no, true, um, but I don't know, I kind of feel like, uh, I mean, we absolutely love it here.

00:23:59.432 --> 00:24:04.362
Um, you know, Haley lives, you're not leaving, no, no, Haley lives about 15 minutes away from me.

00:24:04.362 --> 00:24:08.602
I actually technically live in Loveland and there's a little area called seven lakes.

00:24:08.711 --> 00:24:08.991
Oh yeah.

00:24:09.051 --> 00:24:12.291
So it's like the north end of one of my former clients built that subdivision.

00:24:12.291 --> 00:24:14.781
I have some things to tell them.

00:24:15.261 --> 00:24:16.832
Um, there are some questions for them.

00:24:17.692 --> 00:24:20.001
So about this HOA, uh, no, I'm just kidding.

00:24:20.051 --> 00:24:23.682
Um, But yeah, so she, and she lives in South Fort Collins.

00:24:23.682 --> 00:24:27.771
We, you know, we all kind of, you know, revolve in this area.

00:24:27.771 --> 00:24:32.412
And you don't have a real office office where you can have staff meetings and stuff to speak of.

00:24:32.521 --> 00:24:33.821
We don't right now.

00:24:33.922 --> 00:24:35.221
We did, we had one in Venice.

00:24:35.251 --> 00:24:42.301
We had a, uh, well, we got started, uh, when we first launched the agency, it was a 1974 GMC motor home, an orange.

00:24:43.116 --> 00:24:43.767
It's beautiful.

00:24:43.787 --> 00:24:45.057
Do you notice my ambulance out here by the way?

00:24:45.057 --> 00:24:45.817
I did, of course.

00:24:45.817 --> 00:24:46.537
Have you been in it?

00:24:46.606 --> 00:24:47.196
Oh yeah, that's right.

00:24:47.247 --> 00:24:48.196
Um, uh, yeah.

00:24:48.196 --> 00:24:49.017
I'm super impressed.

00:24:49.017 --> 00:24:50.027
I was like, this guy's like me.

00:24:50.037 --> 00:24:50.967
He thinks like me.

00:24:51.477 --> 00:24:52.656
Um, he likes cool shit.

00:24:52.727 --> 00:24:57.416
Uh, and, uh, so that was our first agency or, you know, our first office for the first year.

00:24:57.477 --> 00:24:57.836
Okay.

00:24:57.846 --> 00:25:04.416
And this is coming from like before the, before party land, I was the executive creative director at an agency called Chiat Day in Los Angeles.

00:25:04.426 --> 00:25:04.876
Right.

00:25:04.991 --> 00:25:15.152
And like corner office overlooking downtown, uh, well, sort of, but yeah, I mean, it was definitely like a massive Costco size building and you know, what's cool, it was a really well done one.

00:25:15.192 --> 00:25:20.162
Uh, many years ago, they, they, the idea was kind of like building a city within a building.

00:25:20.731 --> 00:25:32.957
And so, you know, my office was in like these weird yellow stacks, it was like stacks of offices that you could access through, you know, a series of, uh, You know, catwalks and, and, and, and stairs and ladders.

00:25:32.957 --> 00:25:33.527
Oh, interesting.

00:25:33.527 --> 00:25:35.326
Like, and then like internal windows more.

00:25:35.376 --> 00:25:36.156
Yeah, exactly.

00:25:36.156 --> 00:25:38.596
And so we were all kind of facing in towards this little, you know, way.

00:25:38.596 --> 00:25:39.876
And I was on the ground floor there.

00:25:39.987 --> 00:25:44.146
Um, and you know, it just felt like a, like a zoo animal.

00:25:44.196 --> 00:25:47.307
People would walk by and they're like, and here's this, this person's name is Matt.

00:25:47.317 --> 00:25:52.057
And I was just like, just like, well, okay, uh, come on in.

00:25:52.096 --> 00:25:54.007
Uh, just like you want to come in and have a drink.

00:25:54.076 --> 00:25:58.106
Um, so, uh, but, but going from that, which was.

00:25:58.971 --> 00:26:03.382
Uh, you know, a storied agency.

00:26:03.382 --> 00:26:15.432
I mean, they'd done everything from, you know, Apple's 1984 ad campaign, you know, to Yokiero Taco Bell to the, you know, the great ABC work, you know, all the great quotes about, you know, comedy, you know, all that kind of stuff.

00:26:15.582 --> 00:26:17.241
I mean, they're just, they've just done.

00:26:17.692 --> 00:26:24.721
One of your probably favorite five ads, you know, is that agency coming over to party land and just being like, all right, let's do this.

00:26:24.791 --> 00:26:26.392
Uh, and we were just like, what do we want to do?

00:26:26.392 --> 00:26:27.902
And it was like, what was that?

00:26:27.971 --> 00:26:32.082
Like, what did you like get in a fight with the owner?

00:26:32.241 --> 00:26:34.172
Were you just excited to do your own thing?

00:26:34.172 --> 00:26:36.162
Finally, had that been a dream for a while?

00:26:36.162 --> 00:26:36.711
Like, what was it?

00:26:36.832 --> 00:26:38.721
What was the spark that created party land?

00:26:38.842 --> 00:26:39.491
Yeah, it was that.

00:26:39.701 --> 00:26:44.592
It was, it was, um, it was, it was less, sorry, I have to be specific cause you said several options.

00:26:44.771 --> 00:26:45.531
It could be any one of those.

00:26:45.531 --> 00:26:49.092
Yes, me and, me and Chiat and Day in a tag team.

00:26:49.092 --> 00:26:51.201
It came to blows and I couldn't work there anymore.

00:26:51.231 --> 00:26:53.112
No, those geniuses are long gone.

00:26:53.142 --> 00:26:59.352
Um, but they, uh, but no, it was, it was less a reaction to the situations that I'd been in.

00:26:59.882 --> 00:27:05.277
Um, you know, the agencies that I've worked at and it was more of a, This just felt right.

00:27:05.527 --> 00:27:27.757
Yeah, it felt right to, you know, I, I, like I said, I've mentioned a couple of times and, you know, been in a band, you know, for, I was, you know, we got signed to a record label when I was 20 and in a way you are kind of your own boss and right now there's like, you have manager, but like they don't, you know, depending on the manager, you can kind of, you know, uh, but, but you're the revenue manager and you're kind of the decider and you're also the creative, right?

00:27:28.166 --> 00:27:36.457
So, um, what you say goes and there's, it's a rare occasion when someone's just like, uh, why don't we just, uh, take another look at that bridge?

00:27:37.237 --> 00:27:38.517
That's not really working for me.

00:27:38.517 --> 00:27:39.847
Why don't we try that in the major key?

00:27:39.847 --> 00:27:40.736
Cause it's the minor key.

00:27:40.736 --> 00:27:42.007
And I know that you like that.

00:27:42.007 --> 00:27:44.116
It's, you know, a little dissonant, but like, let's not do that.

00:27:44.436 --> 00:27:46.926
Your audience doesn't like dissonance.

00:27:46.957 --> 00:27:47.336
Right.

00:27:47.336 --> 00:27:50.307
You know, uh, but you're, you know, you make all the calls.

00:27:50.336 --> 00:27:56.146
Like you write all the work, you know, write all the songs, you know, you and your bandmates, you know, you, uh, And you do that for like 10 years or something.

00:27:56.166 --> 00:27:56.596
Yeah.

00:27:56.596 --> 00:27:56.876
Yeah.

00:27:56.977 --> 00:28:00.436
Uh, I mean, well, I grew up playing music, so I was, I started playing jazz.

00:28:00.497 --> 00:28:18.201
Um, and then in high school, uh, you know, we did the whole, you know, the whole jazz thing, and, and we were, I came from a very small high school, but we were, One of those programs where we would go and we would just destroy people interesting It was it was a school of like a jazz band.

00:28:18.201 --> 00:28:19.071
Yeah.

00:28:19.071 --> 00:28:19.261
Yeah.

00:28:19.261 --> 00:28:37.936
Yeah, it's like festival Yeah, and we'd go and they'd you know, you'd win or not, you know, and you know for a second third It was just a you know, I had a like a gymnastics competition right me like that but for jazz and no matter what man everywhere we went we just fucking crushed and It was it was my first You taste of, it feels fun to win.

00:28:39.336 --> 00:28:45.817
I, so two things come to mind and I'll, I'll get back to you, but, um, and we'll come to tasting notes too.

00:28:45.817 --> 00:28:47.186
So three things will come to mind.

00:28:47.686 --> 00:28:57.916
One, um, as a seventh grader, as a sixth grader, I was moved up to playing the B squad in high school basketball because our school, like some kids got minors and they didn't have enough kids to feel a team.

00:28:58.567 --> 00:29:03.346
And then in seventh grade, I was, uh, like literally the backup point guard and.

00:29:04.971 --> 00:29:05.872
On the varsity team.

00:29:05.902 --> 00:29:06.221
Oh wow.

00:29:06.231 --> 00:29:09.932
So I lettered in Bass High School because our school was, we had 50 kids, 7 through 12.

00:29:09.981 --> 00:29:10.352
Oh wow.

00:29:10.352 --> 00:29:19.922
So we could barely field a team and, and I, I think my high school basketball career, I went 4 and 87 or something.

00:29:19.932 --> 00:29:20.362
Yeah, right.

00:29:20.392 --> 00:29:25.231
Um, but we had a bunch of smart kids and I was also part of the academic Olympics team.

00:29:25.352 --> 00:29:25.701
Nice.

00:29:25.711 --> 00:29:29.912
So kind of a big glorified trivia contest of school relevant kind of things.

00:29:29.951 --> 00:29:30.301
Yeah.

00:29:30.301 --> 00:29:30.501
Yeah.

00:29:30.501 --> 00:29:31.281
And we.

00:29:31.797 --> 00:29:38.946
for a 50 person school, like we were taking home first, second, third places, but we took more first than anything else.

00:29:38.977 --> 00:29:39.346
Yeah.

00:29:39.467 --> 00:29:45.497
And, you know, I was kind of one of the less smart kids on those teams generally, but I got to tag along.

00:29:45.767 --> 00:29:46.547
Yeah, obviously.

00:29:47.821 --> 00:29:51.152
Um, but yeah, it was, it was such an interesting thing.

00:29:51.152 --> 00:29:54.682
And even just that experience of being like, Oh, I'm pretty smart.

00:29:54.692 --> 00:30:05.821
You know, even though I grew up in this bohunk town and I was kind of sure I was going to flunk out of college because smart kids went to college, you know, and I'm from this bohunk town, you might have similar kind of perceptions.

00:30:06.251 --> 00:30:10.777
And then you're, you know, after a couple of years of fucking off, you're like, Oh shit, I'm just as smart as everybody else here.

00:30:10.807 --> 00:30:11.116
Right.

00:30:11.926 --> 00:30:15.997
You're like, I, I, I, I at least got some points in the genetic, you know, in the genetic pool.

00:30:16.017 --> 00:30:16.406
Totally.

00:30:16.497 --> 00:30:17.237
Yeah, lucked out.

00:30:17.247 --> 00:30:17.957
In the draft.

00:30:18.027 --> 00:30:20.297
Um, so, client journey.

00:30:20.567 --> 00:30:20.817
Hmm.

00:30:20.906 --> 00:30:22.237
I'm going to bring you all the way back there.

00:30:22.237 --> 00:30:24.967
We'll, we'll catch back up on the kind of journey of growth a little bit.

00:30:24.967 --> 00:30:25.156
Yeah, sure.

00:30:25.156 --> 00:30:26.297
And the move to Fort Collins.

00:30:26.297 --> 00:30:30.521
But, So, somebody contacts you, they get referred, whatever manner.

00:30:30.571 --> 00:30:30.862
Yeah.

00:30:31.241 --> 00:30:33.521
And they're just like, hey, we've got a problem.

00:30:33.602 --> 00:30:36.321
Uh, we're not connecting with this demographic.

00:30:36.372 --> 00:30:36.662
Yep.

00:30:36.741 --> 00:30:39.301
Or something like that, and we want something to be funny.

00:30:39.402 --> 00:30:39.642
Yep.

00:30:40.041 --> 00:30:43.372
Uh, comedy based, that brings us back into relevance.

00:30:43.412 --> 00:30:51.942
Yeah, yeah, or, or, or, you know, just, or they're a small brand, like, um, For example, liquid death is one of our clients, one of our founding clients.

00:30:52.321 --> 00:30:52.501
Awesome.

00:30:52.582 --> 00:31:01.981
Uh, I mean, Mike, the CEO, uh, Mike, uh, Cesario, he, he and I go way back and he, he's also, uh, friends with Haley.

00:31:01.981 --> 00:31:06.781
Like, I mean, there's, uh, you know, like hit Mike's brother.

00:31:07.086 --> 00:31:08.826
Is married to Haley's best friend.

00:31:08.836 --> 00:31:13.936
So there was a lot of, uh, you know, like, you know, friendliness and all that kind of stuff and, you know, history there.

00:31:13.957 --> 00:31:21.787
Um, but, uh, you know, they came to us and they were just like, Hey, we're launching this thing, you know, we need some help here to get it off the ground.

00:31:21.797 --> 00:31:27.436
Cause you know, we're a DTC brand at this point, you know, and we're about 5, 000 followers deep on Instagram.

00:31:27.436 --> 00:31:29.747
So it was very foundational, you know, days.

00:31:30.201 --> 00:31:39.481
Uh, and we were their first, uh, agency of record and did a lot of their original, you know, um, you know, productions and ideas and where the social, a lot of their social stuff.

00:31:39.481 --> 00:31:39.852
Oh, you did.

00:31:40.041 --> 00:31:40.662
That's what part of it.

00:31:40.692 --> 00:31:42.451
So, so you do do that kind of stuff too.

00:31:42.461 --> 00:31:47.759
You take your creative output and, but you're not like commenting back and stuff like that.

00:31:47.759 --> 00:31:48.182
Yeah, we'll do that.

00:31:48.211 --> 00:31:48.531
You will.

00:31:48.531 --> 00:31:48.832
Okay.

00:31:48.832 --> 00:31:50.672
So you're still, you're pretty involved.

00:31:50.682 --> 00:31:55.777
So there is not as much separation between you and a marketing agency as, you know, No, no, no, no.

00:31:55.777 --> 00:31:56.317
We're one month thing.

00:31:56.317 --> 00:31:58.836
No, we, we, uh, do you build websites and stuff?

00:31:58.957 --> 00:31:59.676
We don't do that.

00:31:59.676 --> 00:32:01.116
That's, that's, that's pretty specialized.

00:32:01.122 --> 00:32:04.987
So you wouldn't do like SEO optimization, things like that, but no, I don't even know what that means.

00:32:06.162 --> 00:32:06.701
no, just kidding.

00:32:07.086 --> 00:32:08.856
No, I, I swear to God, I do know.

00:32:08.977 --> 00:32:09.217
No.

00:32:09.217 --> 00:32:13.626
Um, we we're more, okay, so, so basically I think this will be, this will be helpful.

00:32:13.626 --> 00:32:15.727
So, uh, a client comes to us and they're like.

00:32:16.626 --> 00:32:17.707
Yeah, let's not use liquid death.

00:32:17.707 --> 00:32:19.057
'cause that's like part of your phony story.

00:32:19.057 --> 00:32:19.326
That was, yeah.

00:32:19.326 --> 00:32:22.326
That, yeah, that and that's, well, I met you at Chief of Hut Unique yesterday.

00:32:22.356 --> 00:32:23.527
You talking to Chief of Hut, are you working with them?

00:32:23.616 --> 00:32:24.757
Uh, yeah, we're gonna be working with them.

00:32:24.757 --> 00:32:24.936
Okay.

00:32:24.997 --> 00:32:26.076
Yeah, we'll get to that too, mark.

00:32:26.082 --> 00:32:28.416
And like, those guys are fucking great, man, so They're awesome.

00:32:28.446 --> 00:32:28.596
Yeah.

00:32:28.596 --> 00:32:29.251
I love the seed a hundred percent.

00:32:29.346 --> 00:32:29.646
Yeah.

00:32:30.057 --> 00:32:32.636
Uh, and they're so, I, they got such a great brand.

00:32:32.642 --> 00:32:34.166
I cannot wait to get my hands on it, man.

00:32:34.166 --> 00:32:35.696
Like, we're gonna do such great work together.

00:32:35.696 --> 00:32:36.626
It's, it's gonna be great.

00:32:36.656 --> 00:32:36.987
Um.

00:32:37.531 --> 00:32:38.461
But, um, yeah.

00:32:38.896 --> 00:32:41.076
So a client will come to us and they're like, Hey, we need some help.

00:32:41.086 --> 00:32:44.196
Whether that's like, you know, uh, awareness help.

00:32:44.207 --> 00:32:55.497
Uh, and we need, uh, to talk about this, you know, specific new product that we're making or sometimes it's just like, Hey, we, we just want to start, we just want to hit the reset button.

00:32:55.497 --> 00:32:55.666
Right.

00:32:55.666 --> 00:32:56.297
Yeah, exactly.

00:32:56.707 --> 00:33:06.307
Um, In the case of Arby's, for instance, they were just like, you know, ironically, one of the recent ad campaigns was I'm thinking Arby's, but you know, no one was thinking Arby's.

00:33:06.307 --> 00:33:10.896
And so they're like, how can we, how can we get back into, you know, in people's brains?

00:33:11.307 --> 00:33:20.116
So we, um, so they come to us and, you know, it'll start off with some sort of strategic, you know, understanding whether it's a repositioning or just understanding the audience or whatever it might be.

00:33:20.116 --> 00:33:20.386
Right.

00:33:20.876 --> 00:33:25.156
Uh, but basically we need to figure out what the math is before we can figure out what the creative is.

00:33:25.646 --> 00:33:25.957
Okay.

00:33:25.967 --> 00:33:33.186
If I don't understand the problem intrinsically, uh, at every, you know, like, like every single detail of the problem.

00:33:33.297 --> 00:33:35.057
Kind of like what the current situation is.

00:33:35.086 --> 00:33:35.267
Yeah.

00:33:35.267 --> 00:33:36.217
What do people want?

00:33:36.227 --> 00:33:37.656
You know, what's, what's up with the brand?

00:33:37.656 --> 00:33:38.287
Where have they been?

00:33:38.287 --> 00:33:40.287
Why is it things, why are things not working?

00:33:40.297 --> 00:33:41.836
How do we help them work a little bit better?

00:33:41.836 --> 00:33:42.876
You know, like those kinds of things.

00:33:43.297 --> 00:33:43.771
Um, so.

00:33:43.771 --> 00:33:51.192
You know, segmenting the audience, like it can be, I mean, you can get to like a 500 page deck pretty quickly with that.

00:33:51.192 --> 00:33:52.942
So, I mean, that's, you know, quite a deep one.

00:33:52.971 --> 00:33:54.701
Um, but you can also do it, you know, pretty simply.

00:33:54.701 --> 00:33:57.251
It could be a, you know, a 10 page deck of, you know, sir.

00:33:57.582 --> 00:33:57.932
Sure.

00:33:57.971 --> 00:34:07.207
Oh, and before we, this time, uh, so we should give our tasting notes from the, The Makers Mark, uh, William Oliver's special number five bottle.

00:34:07.257 --> 00:34:07.557
Yeah.

00:34:07.787 --> 00:34:08.277
What do you think?

00:34:08.396 --> 00:34:09.356
Uh, I thought it was great.

00:34:09.867 --> 00:34:13.547
Uh, you were right after, uh, it sat in the glass for a little bit, uh, it mellowed out.

00:34:13.577 --> 00:34:13.686
Yeah.

00:34:13.686 --> 00:34:14.726
The first sip was a little hot.

00:34:14.797 --> 00:34:14.967
Yeah.

00:34:14.967 --> 00:34:20.387
It was a little hot and then you're like, and then after that it was, uh, quite, uh, sweet, but not cloying.

00:34:20.686 --> 00:34:20.967
Yeah.

00:34:21.266 --> 00:34:27.246
Uh, it's delicious and I, I, I'm, uh, happy to say that I drink it more quickly than I should have.

00:34:27.416 --> 00:34:27.646
Yeah.

00:34:27.706 --> 00:34:29.056
We got, we're right on time.

00:34:29.067 --> 00:34:30.056
But I'm so nervous.

00:34:30.527 --> 00:34:31.226
I can tell.

00:34:31.356 --> 00:34:31.936
I can tell.

00:34:32.177 --> 00:34:42.456
So this is the, um, Axe and Oak, Axe and the Oak Distillery, uh, Colorado Mountain Bourbon Whiskey.

00:34:42.536 --> 00:34:43.217
Where are they from?

00:34:43.226 --> 00:34:45.686
Six years age, Colorado Springs.

00:34:45.697 --> 00:34:46.257
Springs.

00:34:46.257 --> 00:34:46.817
Nice.

00:34:47.177 --> 00:34:47.626
Yeah.

00:34:47.766 --> 00:34:49.606
So I hadn't, I've never had it before.

00:34:49.626 --> 00:34:50.237
I, I mean, I've had it.

00:34:50.342 --> 00:34:52.931
A little bit of obviously, but I'm smelling it.

00:34:53.391 --> 00:34:55.442
I think it's, it's got kind of cherry notes on it.

00:34:55.481 --> 00:34:55.871
Yeah.

00:34:56.181 --> 00:34:56.391
Yeah.

00:34:56.391 --> 00:34:56.961
Do you agree?

00:34:57.041 --> 00:34:57.771
I don't know.

00:34:57.771 --> 00:34:58.842
I haven't smelled it yet.

00:35:03.422 --> 00:35:04.012
I sipped it.

00:35:04.092 --> 00:35:05.202
I'm supposed to just smell it.

00:35:05.202 --> 00:35:05.652
No, it's okay.

00:35:05.871 --> 00:35:06.161
Yeah.

00:35:06.331 --> 00:35:07.141
It really does.

00:35:07.222 --> 00:35:07.501
Yeah.

00:35:07.722 --> 00:35:12.391
Interestingly, I've got, uh, my kombucha batch that I just harvested the other day.

00:35:12.402 --> 00:35:19.922
I, I put about a two shots of cherry juice in it and, uh, and it does have kind of that little bit of.

00:35:20.141 --> 00:35:21.492
It's also a little pittiness in there.

00:35:21.512 --> 00:35:21.811
Yeah.

00:35:21.942 --> 00:35:22.092
Yeah.

00:35:22.092 --> 00:35:22.742
It's very earthy.

00:35:22.757 --> 00:35:26.266
This is not as hot as I feared.

00:35:26.876 --> 00:35:27.336
No, this is nice.

00:35:27.347 --> 00:35:28.556
Really, this is pretty nice too.

00:35:28.637 --> 00:35:29.547
Yeah, pretty chill.

00:35:29.927 --> 00:35:45.677
I mean, it's, I don't trust like young whiskey companies, you know, like Stranahan's, you know, that's going to be pretty good, but really Stranahan's is like about as good as a 30 bottle of whiskey from somebody else because it's just not that good yet.

00:35:45.726 --> 00:35:46.047
Right.

00:35:46.047 --> 00:35:46.336
Yeah.

00:35:46.336 --> 00:35:47.371
They're getting there.

00:35:47.371 --> 00:35:47.766
They're learning.

00:35:47.766 --> 00:35:47.777
Yeah.

00:35:47.777 --> 00:35:47.927
Yeah.

00:35:47.927 --> 00:35:48.217
Yeah.

00:35:48.317 --> 00:35:48.527
Yeah.

00:35:48.567 --> 00:35:49.146
Gosh, you know what?

00:35:49.146 --> 00:35:55.507
We, um, so I, uh, I did this ad campaign back in the day for a K Swiss that used Kenny Powers.

00:35:55.702 --> 00:35:57.351
From, uh, eastbound and down.

00:35:57.411 --> 00:35:57.862
Okay.

00:35:57.862 --> 00:35:59.092
To Danny mc, Danny McBride's character.

00:35:59.121 --> 00:35:59.242
Yep.

00:35:59.257 --> 00:35:59.416
Yep.

00:35:59.661 --> 00:36:10.282
Uh, and the president from Case was, they ended up after the, after that campaign, they ended up selling high, selling, high uh, and he, he left and he's now got, got his fingers in all kinds of different stuff.

00:36:10.311 --> 00:36:13.092
Um, and he's wonderful man.

00:36:13.152 --> 00:36:23.802
Um, David Nichols is his name, uh, and he, uh, is a investor and you know, has something to do with, uh, a brand called Kings County Distillery in New York.

00:36:23.862 --> 00:36:24.192
Okay.

00:36:25.047 --> 00:36:26.726
He took like early days party land.

00:36:26.726 --> 00:36:29.867
Cause we were, we were considering doing a little bit of work with them.

00:36:29.876 --> 00:36:31.626
So he was working with the founders at that point.

00:36:31.626 --> 00:36:34.766
And he was just like, why don't you come out to New York and, you know, give you the taste.

00:36:35.177 --> 00:36:36.146
Oh my God.

00:36:36.157 --> 00:36:40.407
Have you ever been on like a real deep, thorough taste testing through a distillery?

00:36:41.041 --> 00:36:44.782
I mean, rum distillery in Barbados, uh, is one.

00:36:45.572 --> 00:36:46.041
Yeah, yeah.

00:36:46.632 --> 00:36:47.521
I'm sorry, I'm just saying this.

00:36:47.521 --> 00:36:47.891
It's okay.

00:36:47.942 --> 00:36:55.552
Um, uh, but he took us on this taste testing thing, and, I mean, let's be completely clear, there was, I was, I don't remember the end of it.

00:36:57.222 --> 00:36:58.972
I learned quite a bit, and I forgot most of it.

00:36:58.972 --> 00:37:00.802
But, oh my god, it was so fucking good.

00:37:00.802 --> 00:37:03.601
Like, the, the, the, I mean, it was just, it was phenomenal.

00:37:03.601 --> 00:37:04.257
It was one of my favorite things.

00:37:04.257 --> 00:37:06.661
Yeah, I have a lot of favorite experiences with alcohol, and I've had plenty.

00:37:06.661 --> 00:37:08.036
Um, but that was, that was really cool.

00:37:08.036 --> 00:37:09.411
So shout out to Dave Nichols and everything.

00:37:09.411 --> 00:37:12.896
My wife at the end of the rum tour at Gray's, no, Mt.

00:37:12.896 --> 00:37:14.027
Gay, Mt.

00:37:14.027 --> 00:37:22.126
Gay Rummery in Barbados, uh, Jo was like, turns out I love rum! Everybody knows when they've had enough of it.

00:37:22.126 --> 00:37:22.793
Straight up officially.

00:37:22.793 --> 00:37:23.757
I'm a pirate now.

00:37:24.077 --> 00:37:24.117
Right.

00:37:26.567 --> 00:37:29.817
So, I don't think, So client comes to you, they've got this problem.

00:37:29.817 --> 00:37:31.606
You do some, some digging in.

00:37:31.646 --> 00:37:32.717
Yeah, we do some digging in.

00:37:32.726 --> 00:37:33.407
We get to know them.

00:37:33.407 --> 00:37:35.097
We get to know the problem, get to know the audience.

00:37:35.097 --> 00:37:38.726
I mean, there's, you know, it's pretty straightforward, you know, from that perspective, you charge for this.

00:37:38.777 --> 00:37:39.347
Absolutely.

00:37:39.347 --> 00:37:39.606
Yeah.

00:37:39.626 --> 00:37:39.976
Okay.

00:37:39.976 --> 00:37:43.907
So before we start working with you for us to dig in, it's going to be 50 grand.

00:37:43.947 --> 00:37:45.447
Oh, I just take all the money I can get.

00:37:45.686 --> 00:37:47.277
No, you got to cover your time a little bit.

00:37:47.686 --> 00:37:48.246
Yeah, for sure.

00:37:48.266 --> 00:37:48.717
For sure.

00:37:48.737 --> 00:37:56.657
I mean, and it's usually, you know, wrapped into part of the, you know, the overall, uh, you know, uh, bid or whatever, but usually they say yes.

00:37:56.931 --> 00:37:59.081
Kind of anyway, you need a little bit.

00:37:59.092 --> 00:38:10.012
Some, some clients are, you know, they come well prepared, you know, some of them are just like, Hey, we've been doing this strategy at this, this positioning work for the last, like, you know, year, or we went to some, you know, crazy, you know, positioning company.

00:38:10.012 --> 00:38:14.061
We tried this, it didn't work as good as we thought, or they're just have this information.

00:38:14.061 --> 00:38:15.356
They're like, now what do we do with it?

00:38:15.927 --> 00:38:16.257
Right.

00:38:16.556 --> 00:38:17.007
Oh, okay.

00:38:17.007 --> 00:38:21.206
So, so they, they, they're like, oh, so they're kind of bringing a pocket full of data sometimes in, yeah.

00:38:21.416 --> 00:38:22.496
So let's assume they are right.

00:38:22.496 --> 00:38:24.447
They're, they, or you know, they at least have something.

00:38:24.447 --> 00:38:25.766
So they're like, okay, this is what we're doing.

00:38:25.766 --> 00:38:28.217
This is what we think people are, you know, needing.

00:38:28.217 --> 00:38:32.086
This is our audience, you know, under our understanding about what the audience is looking for.

00:38:32.177 --> 00:38:32.266
Um.

00:38:32.811 --> 00:38:34.871
This is how we want to communicate with the audience.

00:38:35.081 --> 00:38:37.641
So we basically take all the information, like, where have you been?

00:38:37.652 --> 00:38:38.661
What do you want to do?

00:38:38.922 --> 00:38:39.961
Who are you talking to?

00:38:39.961 --> 00:38:41.652
What are they, who are they talking to?

00:38:41.661 --> 00:38:43.592
Like who, the people that you're talking to, who are they talking to?

00:38:43.972 --> 00:38:52.262
Uh, what's the truth about the thing and, you know, that the product or the service, um, you know, I mean, it's a, it's a pretty, you trying to paint a holistic picture of the reality of the situation.

00:38:53.411 --> 00:39:06.556
Um, We, because, you know, from a, from what we do as a, as a comedy agency, uh, you know, we have to figure out how to take that information and make it interesting, not just interesting, but also like, you know, funny, right?

00:39:06.617 --> 00:39:06.996
Right.

00:39:07.067 --> 00:39:11.947
Uh, and we, our process is, is, is like Chibahut's kind of easy to think about them, right?

00:39:11.947 --> 00:39:13.257
Like, cause it's already Chibahut.

00:39:13.536 --> 00:39:16.726
And it's been Chiba Hut for 25 years before weed was even legal, right?

00:39:16.726 --> 00:39:18.507
There's all kinds of weed jokes in the world.

00:39:18.586 --> 00:39:19.376
Yeah, exactly.

00:39:19.407 --> 00:39:22.706
But, you know, in order to do it correctly, there, there is a nuance to it, right?

00:39:22.737 --> 00:39:27.777
It's like, and some, plenty of brands go out there and they're just like, you know, Super Bowl is a great example.

00:39:27.777 --> 00:39:29.916
It's just like, all right, let's go kick some guy in the balls.

00:39:29.916 --> 00:39:31.347
And it's just like, that's comedy.

00:39:31.976 --> 00:39:32.121
That's comedy.

00:39:32.302 --> 00:39:32.911
That's so funny.

00:39:33.481 --> 00:39:34.362
And you know what?

00:39:34.362 --> 00:39:35.731
It's like, I can't deny that it is.

00:39:36.211 --> 00:39:36.442
You know?

00:39:36.771 --> 00:39:39.902
Like, it is, but it still doesn't make me want to align with your brand.

00:39:39.952 --> 00:39:43.211
Yeah, I mean, my kids think that getting kicked in the balls is the funniest thing in the world.

00:39:43.211 --> 00:39:43.811
I should know.

00:39:43.822 --> 00:39:45.331
Wait until they experience it sometime.

00:39:45.391 --> 00:39:45.612
Yeah.

00:39:46.112 --> 00:39:47.371
Then they won't think so.

00:39:47.512 --> 00:39:49.422
You should just teach them a quick lesson.

00:39:49.422 --> 00:39:52.592
I'll leave that to their friends.

00:39:52.722 --> 00:39:53.981
There'll be plenty of that stuff happening.

00:39:53.981 --> 00:39:54.277
Probably appropriate.

00:39:54.277 --> 00:39:55.766
You know, I don't have to be like, No, don't.

00:39:55.827 --> 00:39:57.927
No risk of taking your kids away.

00:39:57.976 --> 00:40:00.237
CSD is calling you to be like, uh, excuse me, sir.

00:40:00.246 --> 00:40:04.036
We were listening to your very good podcast.

00:40:04.036 --> 00:40:05.367
However, you are going to the jail.

00:40:06.077 --> 00:40:07.036
I'm going to the jail.

00:40:07.056 --> 00:40:07.226
Yeah.

00:40:07.226 --> 00:40:07.907
And the prison.

00:40:08.536 --> 00:40:15.976
Um, but anyway, so they'll, you know, they'll, they'll, they'll come to us and they'll just say like, okay, this is, you know, what we have or what we don't have, we'll fill in the blanks.

00:40:16.036 --> 00:40:18.867
And then, um, and then we'll agree on a brief.

00:40:19.217 --> 00:40:19.527
Right.

00:40:19.527 --> 00:40:22.956
So it's like, okay, here's the outline of what we think, you know, all the math is.

00:40:23.027 --> 00:40:23.266
Right.

00:40:23.586 --> 00:40:25.766
Uh, and here's how we're going to brief our team.

00:40:26.192 --> 00:40:39.831
Uh, the creative team or, you know, everybody, the strategist and everybody, uh, and it will, you know, have all that information, but also it'll turn the corner into, um, you know, knowing exactly, you know, all the details about the product or the service or whatever it is that they're trying to sell or the brand.

00:40:40.271 --> 00:40:55.132
Uh, and then we'll hand it off to our brilliant, uh, creatives and they basically take that, you know, I think a lot of it, I think about it a lot of time as the, um, the chassis of the car, you know, like the drive train, all that stuff, like that's the strategy, but the thing that's on top.

00:40:56.152 --> 00:40:57.041
makes you want to buy it.

00:40:57.231 --> 00:40:58.632
It's just like, wow, that's fucking sexy.

00:40:58.641 --> 00:41:07.902
You know, of course, of course, like you, you know, but you just assume that it's going to go fast if it looks like this, or it's going to be powerful because it looks like this, or it's going to be rugged because it looks like this.

00:41:07.902 --> 00:41:08.152
Right.

00:41:08.211 --> 00:41:08.512
Yeah.

00:41:08.592 --> 00:41:19.606
Uh, but that, you know, the creative, the creative product in a lot of ways, Strategy is a creative product 100%, but the creative product thing that we see on TV gets the job done is the outside of the car.

00:41:19.677 --> 00:41:20.436
Yeah, yeah.

00:41:21.166 --> 00:41:28.177
And the thing that gets the job done is the strategy that's underlying that creative product engine, what kind of suspension, whatever.

00:41:28.226 --> 00:41:28.786
Exactly.

00:41:28.827 --> 00:41:29.007
Right.

00:41:29.007 --> 00:41:30.277
And it's, it's that complicated.

00:41:30.277 --> 00:41:31.356
It really is interesting.

00:41:31.637 --> 00:41:34.586
Um, but the whole point about that is, you know, making it simple.

00:41:35.001 --> 00:41:41.271
So it's where it's like, you know, us as engineers, like we know every little piece about the, you know, about that vehicle.

00:41:41.271 --> 00:41:51.981
You know, like you say, the springs, the shocks, like, you know, the drivetrain, like, like, you know, what kind of engine you're thinking about all these different outlets, where are you going to distribute to so that the consumer can just get it, get in it, turn it on.

00:41:51.981 --> 00:41:53.101
They're like, this sounds good.

00:41:53.152 --> 00:41:55.251
And then step on the gas and you're like, that feels good.

00:41:55.311 --> 00:41:58.021
And then they can get out of the car and be like, I want to buy this thing.

00:41:58.541 --> 00:41:58.862
Right.

00:41:59.641 --> 00:42:00.661
Um, so.

00:42:01.641 --> 00:42:06.081
And then is it like a, is it like a project base or are a lot of your clients retainer?

00:42:06.521 --> 00:42:08.501
Like, cause you're continually, yeah.

00:42:08.501 --> 00:42:10.012
Talk to me about like the revenue model.

00:42:10.061 --> 00:42:10.661
Yeah, both.

00:42:10.942 --> 00:42:15.972
Um, it used to be more, uh, retained, uh, in, in this industry.

00:42:15.972 --> 00:42:21.797
It was like, you know, brands would, you know, put a retainer down and they, you know, just tell me what I need to, yeah, exactly.

00:42:21.797 --> 00:42:22.996
For like a year or whatever.

00:42:23.436 --> 00:42:25.797
Um, that's less common these days.

00:42:25.806 --> 00:42:27.166
It's more project based.

00:42:27.177 --> 00:42:27.427
Okay.

00:42:27.487 --> 00:42:29.617
Um, although AORs do exist.

00:42:29.617 --> 00:42:33.097
So we have an, uh, AOR with, um, agency of record.

00:42:33.197 --> 00:42:33.527
Okay.

00:42:33.547 --> 00:42:33.916
Yep.

00:42:34.347 --> 00:42:38.347
Um, so we're the agency of record for, um, uh, men's warehouse.

00:42:39.157 --> 00:42:41.507
Not so much with Jansport, although this is our second.

00:42:41.952 --> 00:42:47.302
Uh, year with Jansport, but it is kind of, you know, they want to do a, you know, project cementing in kind of there.

00:42:47.362 --> 00:42:49.992
The goal isn't always to get to an AOR relationship, right?

00:42:49.992 --> 00:42:58.742
An AOR relationship is a retained relationship, as you say, uh, is, is good for some brands, but sometimes like, you know, you want to be able to have a little bit more flexibility.

00:42:58.871 --> 00:42:59.061
Yeah.

00:42:59.271 --> 00:43:10.056
Um, and a project base, you know, means that you're like, okay, well, The, the, the details that we're setting up for this relationship, uh, in this situation may not reflect what's going to happen in the future.

00:43:10.056 --> 00:43:11.766
So let's just like, you know, let's, let's wait.

00:43:11.766 --> 00:43:19.197
It's not, it's no less advantageous to us as an agency, other than if it is a huge account, this is the exception.

00:43:19.197 --> 00:43:26.726
If it's a huge account, like a car account, let's say, uh, you want to make sure if you're hiring a bunch of people to service this brand, I mean, we're talking like.

00:43:27.086 --> 00:43:34.347
You know, top 100 size brands, like, you know, uh, I was just thinking cyber truck would be a good, you could make a lot of funny stuff around that.

00:43:34.367 --> 00:43:37.086
Well, I don't think they would like, cause we'd probably make too much fun of it.

00:43:38.586 --> 00:43:39.106
They'd be like, no, no, no.

00:43:39.106 --> 00:43:40.286
You need to take us more seriously.

00:43:40.286 --> 00:43:53.706
It'd be like, but you look like a toy, uh, probably pretty cool, but you know, I've never driven one, but you know, um, but they'll, you know, so, so most of, most of our clients are, are, uh, project based.

00:43:53.867 --> 00:43:55.797
Um, but like I said, it's, it's, it's.

00:43:55.996 --> 00:43:58.027
It's just kind of the way the world works these days.

00:43:58.027 --> 00:44:00.766
And I prefer that because things just change so quickly.

00:44:01.056 --> 00:44:03.996
I never want to have to like hire a bunch of people.

00:44:04.567 --> 00:44:13.856
And then, you know, uh, have to, you know, if the project doesn't get renewed or whatever it is, it's just like one year and they go somewhere else, like, and you have to fire those people or let them go.

00:44:14.097 --> 00:44:17.936
You know, and, and that, that is the worst part of my job is I hate, I hate that.

00:44:18.237 --> 00:44:18.467
Yeah.

00:44:18.467 --> 00:44:18.697
Yeah.

00:44:19.197 --> 00:44:19.996
It's, it's awful.

00:44:20.132 --> 00:44:25.922
So, so I prefer to do something where I can say like, all right, I know for this six months, I'm going to be working on this one thing and that's it.

00:44:25.922 --> 00:44:29.322
And I can hire a person and knowing that it's like shorter term.

00:44:29.322 --> 00:44:31.521
It's like, you know, can we, you know, bring that on?

00:44:31.552 --> 00:44:37.141
Can we handle that in house with the people that we have or, you know, or do we need to bring in somebody freelance?

00:44:37.141 --> 00:44:41.242
I prefer to bring in somebody for freelance, which is a vendor, especially if it's a six month thing or something.

00:44:41.251 --> 00:44:41.922
A hundred percent.

00:44:41.972 --> 00:44:42.291
Yeah.

00:44:42.391 --> 00:44:42.692
Gotcha.

00:44:42.751 --> 00:44:43.052
Gotcha.

00:44:43.061 --> 00:44:43.992
Or I'll just do it myself.

00:44:44.012 --> 00:44:45.121
So your team is 11.

00:44:45.371 --> 00:44:46.632
Like your employee base.

00:44:46.652 --> 00:44:48.101
So you can do a lot of things with that.

00:44:48.101 --> 00:44:50.461
And then you've got contractors outside of that phase too.

00:44:50.521 --> 00:44:50.911
Yeah.

00:44:50.931 --> 00:45:05.802
We, we tend not to bring in too many creative, uh, inter, uh, sorry, uh, uh, freelancers, not that we, not, not that we, uh, can't, it's just, it gets kind of expensive, uh, well, and at risk of it, not quite aligning with your brand and whatever, and you don't want to say anything.

00:45:05.802 --> 00:45:07.351
It's like hard to get the right polish on it.

00:45:07.362 --> 00:45:07.711
Yeah.

00:45:07.711 --> 00:45:08.262
A little bit.

00:45:08.262 --> 00:45:16.166
And I mean, we just have such a, Strong point of view with the creative that we have, that it's easier to work with like me and like the creative team.

00:45:16.166 --> 00:45:19.266
There's, uh, um, six of us.

00:45:19.266 --> 00:45:24.554
So counting me, there's six people, six of us on the, at the agency are specifically in the creative group.

00:45:24.554 --> 00:45:24.797
Yeah.

00:45:24.797 --> 00:45:26.989
I feel like we can get there pretty quick.

00:45:26.989 --> 00:45:31.476
And then, and then we're just like such a well oiled machine that it's like, we'll sit there and we'll laugh about it for a while.

00:45:31.476 --> 00:45:33.166
You know, like, what's what could we do?

00:45:33.177 --> 00:45:37.476
Like, cause you know, it really is a lot of like a round table almost.

00:45:37.697 --> 00:45:43.137
Tell me about, uh, um, What's funny about your men's warehouse and transport stuff.

00:45:43.177 --> 00:45:48.516
Like I, I confess that I haven't necessarily re engaged with either brand.

00:45:48.697 --> 00:45:49.757
Um, no, that's okay.

00:45:49.797 --> 00:45:53.367
Uh, it's all, I'll get you the, the, your, your seat's on its way.

00:45:53.507 --> 00:45:53.786
Okay.

00:45:53.847 --> 00:45:54.766
I'll get your measurements.

00:45:54.786 --> 00:45:55.237
Yeah.

00:45:55.297 --> 00:46:02.827
Um, but, um, uh, they're different, obviously they're different brands and like all creative has to come from the soul of that specific brand.

00:46:02.827 --> 00:46:06.927
And that's a, that's a crucial part of our, of our, of our, um, approach.

00:46:06.976 --> 00:46:07.286
Okay.

00:46:07.286 --> 00:46:07.556
Yeah.

00:46:08.567 --> 00:46:09.617
Do you want to smoke a joint, by the way?

00:46:09.677 --> 00:46:10.567
Oh, no, man, I'm good.

00:46:10.766 --> 00:46:11.516
All right, just check in.

00:46:11.586 --> 00:46:13.599
Then I would, I was just, I was looking at the thing.

00:46:13.599 --> 00:46:14.356
The dinosaur.

00:46:14.356 --> 00:46:15.387
I didn't even see the joint in there.

00:46:15.396 --> 00:46:16.237
Yeah, yeah, yeah.

00:46:16.547 --> 00:46:17.626
I was just like, I love the dinosaur.

00:46:17.626 --> 00:46:18.007
What's he holding?

00:46:18.007 --> 00:46:19.777
That's nice.

00:46:19.887 --> 00:46:20.677
Yeah, now you know.

00:46:20.746 --> 00:46:21.186
Very good.

00:46:21.507 --> 00:46:28.686
Um, but, uh, you know, they'll, um, Uh, you know, like it's okay.

00:46:28.686 --> 00:46:29.097
It threw me out.

00:46:29.097 --> 00:46:30.476
It's just like, what do I want to smoke?

00:46:30.597 --> 00:46:30.947
I don't know.

00:46:30.947 --> 00:46:34.077
Do you know, Mark was the last person to smoke a joint with me on air.

00:46:34.077 --> 00:46:34.427
Yeah.

00:46:34.487 --> 00:46:35.067
Oh, nice.

00:46:35.137 --> 00:46:35.847
I'm just saying.

00:46:35.947 --> 00:46:37.376
I think I would, I would stay.

00:46:37.407 --> 00:46:38.186
I would be here for a long time.

00:46:38.976 --> 00:46:40.356
We couldn't wrap up by 510.

00:46:40.387 --> 00:46:41.146
No, we could not.

00:46:41.726 --> 00:46:42.416
Maybe tomorrow.

00:46:43.536 --> 00:46:44.936
I'd be like, this is a cushy couch.

00:46:45.047 --> 00:46:45.496
Can I sleep here?

00:46:45.666 --> 00:46:45.956
Wow.

00:46:45.956 --> 00:46:47.317
Kurt did an 11 hour podcast.

00:46:48.626 --> 00:46:50.067
Some of it was with him snoring.

00:46:51.186 --> 00:46:51.277
Wow.

00:46:51.336 --> 00:46:53.976
They started singing, but they drank three bottles of bourbon.

00:46:56.657 --> 00:46:59.056
And then that was a permanent part of all the shows after that.

00:46:59.126 --> 00:47:14.226
Um, uh, no, uh, but the, the, the idea has to come from the soul of the brand, you know, uh, you know, like our, part of our process is finding that singularity about each of the brands, like, what is the one thing, you know, that makes them, them, it's a really hard process to get to.

00:47:14.226 --> 00:47:16.706
Cause, cause some, some brands are just like, I can't do that.

00:47:16.706 --> 00:47:18.686
That's an oversimplification.

00:47:18.697 --> 00:47:19.666
We're so complex.

00:47:19.666 --> 00:47:21.844
We do this, that, and the other thing and all this stuff.

00:47:21.844 --> 00:47:27.157
But the reality is when people think about a brand, they really only, like consumers, just everyday people, right?

00:47:27.157 --> 00:47:29.367
They really only think about like one thing, right?

00:47:29.476 --> 00:47:30.876
It's like, you know, you think about Chevy.

00:47:30.876 --> 00:47:31.786
What's the one word that comes up?

00:47:32.527 --> 00:47:33.086
America.

00:47:33.157 --> 00:47:33.746
Yeah, there you go.

00:47:34.646 --> 00:47:34.936
Cheap.

00:47:34.936 --> 00:47:35.577
A hood is right.

00:47:35.907 --> 00:47:37.786
Really fucking good subs or, or weed.

00:47:37.786 --> 00:47:39.317
Well, for me, it's like the best subs.

00:47:39.407 --> 00:47:40.327
Oh, they are the best subs.

00:47:40.327 --> 00:47:41.177
Yeah, absolutely.

00:47:41.226 --> 00:47:42.907
But yeah, weed is the other thing, I suppose.

00:47:42.907 --> 00:47:43.166
Yeah.

00:47:43.166 --> 00:47:43.496
Right.

00:47:43.547 --> 00:47:47.047
Um, you think of Ben's warehouse, it's affordable, good looking suits.

00:47:47.077 --> 00:47:47.577
There you go.

00:47:47.797 --> 00:47:48.056
Right.

00:47:48.056 --> 00:47:53.657
And so it's like, just like that, it is a very singular, very focused thing that we think about where brands.

00:47:54.081 --> 00:48:04.032
Uh, you know, when, when they're, when they're talking to themselves or as you know, colloquially, colloquially put smelling their own farts, it's like, no, we do 15 different things.

00:48:04.032 --> 00:48:04.302
Right.

00:48:04.302 --> 00:48:06.521
You know, and, and it's a very complicated process.

00:48:06.521 --> 00:48:14.411
So our job is to come in and distill it down to what is the most important thing that feels like them, that is not, but at the same time doesn't feel like dismissive.

00:48:14.411 --> 00:48:15.041
That's really interesting.

00:48:15.072 --> 00:48:16.902
Or reductive to the point of damage.

00:48:16.902 --> 00:48:17.322
Right.

00:48:17.472 --> 00:48:19.782
Well, so I'm thinking about my own brand now'cause I got one, right?

00:48:19.782 --> 00:48:19.871
Sure.

00:48:19.871 --> 00:48:21.282
Like local think tank is, yeah.

00:48:21.581 --> 00:48:22.061
And.

00:48:22.376 --> 00:48:46.007
You know, really, if, if I, if I had my druthers, if people actually thought about something, when they heard the name local think tank, like beyond Fort Collins in Northern Colorado, it would be like kind of community based community supportive peer advisory groups for, for business people, you know, a way for business to support each other and support communities at each community is kind of that way or whatever, you know, I don't know, that's a lot of words.

00:48:46.382 --> 00:48:46.541
Yeah.

00:48:46.541 --> 00:48:49.211
But if, if it could just be that simple, then we'd have something then.

00:48:49.211 --> 00:48:55.652
Because I came into an industry that's got a lot of big giant companies and private equity owned things.

00:48:55.692 --> 00:48:58.581
Vistage has been acquired like three or four times now and whatever.

00:48:59.001 --> 00:49:00.402
And you know, we're community based.

00:49:00.422 --> 00:49:02.121
That's, that's our big difference.

00:49:02.132 --> 00:49:02.521
Right.

00:49:02.632 --> 00:49:04.501
Well, you got to think about it like this, right?

00:49:04.771 --> 00:49:07.402
Uh, there's a separation between who you are and what you do.

00:49:07.442 --> 00:49:08.121
Right.

00:49:08.822 --> 00:49:09.742
Just like human beings.

00:49:09.762 --> 00:49:10.101
Right.

00:49:10.132 --> 00:49:10.431
Right.

00:49:10.771 --> 00:49:11.342
You're hurt.

00:49:11.632 --> 00:49:13.541
So better would be, I get smarter here.

00:49:14.661 --> 00:49:15.351
Yeah, right.

00:49:15.351 --> 00:49:15.782
There you go.

00:49:16.172 --> 00:49:16.391
Right.

00:49:16.402 --> 00:49:18.902
Like if a business owner was like business, people get smarter there.

00:49:18.981 --> 00:49:19.461
Yeah, right.

00:49:19.481 --> 00:49:20.681
I think that's absolutely true.

00:49:20.681 --> 00:49:26.121
It's like, you know, this is a, like you're like, uh, at its soul and this will feel reductive because it's hard.

00:49:26.132 --> 00:49:27.652
It's a hard, this is a hard exercise.

00:49:27.762 --> 00:49:27.871
Yeah.

00:49:27.871 --> 00:49:28.811
We can't just do it right here.

00:49:29.061 --> 00:49:30.351
Uh, yeah, but we can absolutely.

00:49:30.351 --> 00:49:32.552
No, no, we have, no, it's, it's usually hard for the brand.

00:49:32.561 --> 00:49:32.802
Right.

00:49:32.802 --> 00:49:34.601
Because they're just like, Oh my God, like, what about this?

00:49:35.077 --> 00:49:35.726
What about this?

00:49:35.746 --> 00:49:36.396
What about that?

00:49:36.396 --> 00:49:37.527
You know, those things are really important.

00:49:37.527 --> 00:49:45.996
And I understand that, but like, that's not how people think that there's a place for that stuff in the ecosystem of communication, They call it within your team things.

00:49:46.266 --> 00:49:47.936
Maybe that doesn't belong in the TV spot.

00:49:47.936 --> 00:49:51.706
Maybe that works really well down in social or whatever, but I think for your brand, right?

00:49:51.717 --> 00:49:53.371
You're it's, It's education.

00:49:54.152 --> 00:49:55.922
Like at its soul, you're a teacher.

00:49:58.351 --> 00:50:03.661
And yes, in a way, because you're pulling out because the best teachers pull information out of their students.

00:50:03.661 --> 00:50:09.811
They help like, uh, they help us realize the truth because it's always in all of us, you know?

00:50:09.811 --> 00:50:12.552
So a great teacher doesn't tell you what to do.

00:50:12.952 --> 00:50:19.262
They get you to the point where you say the truth on your own and it comes from, it comes from you, right?

00:50:19.302 --> 00:50:21.981
I mean, now there's totally, you can teach people as an educator.

00:50:21.992 --> 00:50:23.822
Well, and I feel underqualified for that.

00:50:23.822 --> 00:50:24.442
And, but by.

00:50:24.456 --> 00:50:33.586
My big skill is bringing people like Mark Torres into the organization and saying, this is a person that we'll both gain and benefit everybody else in the room.

00:50:33.827 --> 00:50:33.916
Mm-Hmm.

00:50:34.306 --> 00:50:37.097
you know, and, and they teach each other.

00:50:37.217 --> 00:50:37.547
Right.

00:50:37.726 --> 00:50:39.677
And so I don't really feel qualified as a teacher.

00:50:39.677 --> 00:50:43.336
It's a teaching place that I've curated but that's the thing.

00:50:43.336 --> 00:50:45.706
I mean, but I can't say that it's too long, but, but it's not.

00:50:45.706 --> 00:50:45.827
Yeah.

00:50:45.856 --> 00:50:46.217
You know what I mean?

00:50:46.217 --> 00:50:48.706
It's like, this is where people come to get an education on business.

00:50:48.706 --> 00:50:49.606
It's, it's a, it is.

00:50:49.606 --> 00:50:52.217
It is a, it is a, is it a, it's a tank.

00:50:52.532 --> 00:51:01.521
You know, a location, uh, a group, a community, whatever you want to call it, people who are sharing and you're facilitating that, like, that is absolutely an education at like an edge.

00:51:01.871 --> 00:51:04.472
You are an educator in that way, right?

00:51:04.472 --> 00:51:06.902
You're facilitating education for those around you.

00:51:06.902 --> 00:51:07.192
Yeah.

00:51:08.382 --> 00:51:08.672
I'm too dumb.

00:51:08.692 --> 00:51:09.581
That might not be right.

00:51:10.072 --> 00:51:10.802
I mean, it's yeah.

00:51:11.001 --> 00:51:14.811
I mean, we just did a couple of minutes, but yeah, no, I think I understand that process now.

00:51:14.822 --> 00:51:21.472
That's really actually your challenge to me on like, just boil it down, like nice suits affordably.

00:51:21.581 --> 00:51:22.422
Yeah.

00:51:22.422 --> 00:51:24.581
Like Ben's warehouse has that brand or whatever.

00:51:24.992 --> 00:51:31.351
For men's warehouse, you putting them through the same, you know, the same filter or putting, you know, the same process.

00:51:31.351 --> 00:51:31.972
Yeah.

00:51:31.972 --> 00:51:32.592
Right.

00:51:32.592 --> 00:51:35.231
Uh, they are, um, they solve problems.

00:51:35.242 --> 00:51:35.972
They're problem solver.

00:51:36.032 --> 00:51:36.461
Hmm.

00:51:36.862 --> 00:51:37.152
Right.

00:51:37.612 --> 00:51:42.842
Because men, one of men's biggest problems is what the fuck do I wear to this fucking thing?

00:51:42.862 --> 00:51:43.411
Totally.

00:51:44.442 --> 00:51:44.731
None of us.

00:51:44.731 --> 00:51:48.262
And my wife's not even here at the store with me trying to buy this suit for this fucking thing.

00:51:48.351 --> 00:51:49.072
Absolutely.

00:51:49.192 --> 00:51:50.782
What the fuck do I wear to this fucking thing?

00:51:50.791 --> 00:51:51.161
For sure.

00:51:51.161 --> 00:51:51.795
It's one of the hardest things.

00:51:51.795 --> 00:51:53.871
Actually, that is the best part about their service too.

00:51:53.882 --> 00:51:54.751
It's like Ace Hardware.

00:51:55.012 --> 00:51:55.161
Yeah.

00:51:55.192 --> 00:51:57.202
Like why do I go to Ace Hardware instead of Home Depot?

00:51:57.262 --> 00:51:59.541
Well,'cause somebody will help me with my fucking thing.

00:51:59.661 --> 00:52:01.192
They'll sit there and they'll figure out like, why?

00:52:01.371 --> 00:52:12.681
Like, okay, so the, the, the male end of the, the sprinkler that I, you know, have to, you know, find a, a connector for, you know, the actual sprinkler head for, is, I, I don't know, is it an eighth inch or is it a quarter inch?

00:52:12.742 --> 00:52:12.922
Right.

00:52:12.927 --> 00:52:14.121
Male to a female.

00:52:14.121 --> 00:52:17.621
And they're just like, here, I got you Right.

00:52:17.817 --> 00:52:18.197
Totally.

00:52:18.356 --> 00:52:19.456
Men's warehouse is just like that.

00:52:19.456 --> 00:52:26.007
It's like they come in, men come in and they're just like, they don't want to be there because they're, they're embarrassed because they don't have the answers.

00:52:26.016 --> 00:52:27.246
Men love to have the answers.

00:52:27.936 --> 00:52:32.797
Uh, you know, we're, we're the ones who are making it safe for them to come in and ask the questions.

00:52:32.797 --> 00:52:37.657
And so that's where you can use humor is kind of deflecting of the fear and the anxiety.

00:52:37.686 --> 00:52:38.947
And absolutely.

00:52:38.947 --> 00:52:39.802
It's just like, look, it.

00:52:40.032 --> 00:52:41.911
We're all big dumb idiots.

00:52:42.291 --> 00:52:42.652
Right.

00:52:42.672 --> 00:52:43.702
And nobody taught us how to dress.

00:52:43.702 --> 00:52:46.612
It's so easy to make fun of men and clothing choices.

00:52:46.612 --> 00:52:49.003
I mean, look at myself here.

00:52:49.003 --> 00:52:49.402
Right.

00:52:49.402 --> 00:52:50.942
I actually, like, hold on a second.

00:52:50.942 --> 00:52:53.262
There's actually some matching going on here in some of these color patterns.

00:52:53.342 --> 00:52:56.621
I wore my kind of partyland appropriate outfit today.

00:52:56.771 --> 00:52:58.251
Yeah, I love the floral pattern.

00:52:58.371 --> 00:53:01.237
I bought the orange pants before really any shirts I could wear them with.

00:53:01.266 --> 00:53:02.396
But then my wife helped me.

00:53:02.487 --> 00:53:02.927
There you go.

00:53:02.927 --> 00:53:04.407
Sam, a salmon, salmon color.

00:53:04.476 --> 00:53:05.416
Salmon and orange.

00:53:05.577 --> 00:53:07.376
Or yeah, you're doing great, man.

00:53:07.376 --> 00:53:07.766
I walked in.

00:53:07.766 --> 00:53:09.166
I was like, fuck yeah, man.

00:53:09.177 --> 00:53:09.936
It's not for everybody.

00:53:09.936 --> 00:53:10.969
Hell yeah.

00:53:10.969 --> 00:53:12.001
Hell yeah.

00:53:12.001 --> 00:53:13.606
Uh, but, but that is the problem.

00:53:13.617 --> 00:53:18.641
You walk in and like, you know, you've been, you know, let's say you walk into a J crew where they don't have.

00:53:19.032 --> 00:53:22.072
You know, a clothier and a tailor on site, you know, that stuff.

00:53:22.251 --> 00:53:29.661
You walk into J crew and there might be like a high school student who's, you know, and they're just like, you're just like, I need to go to a job interview.

00:53:29.661 --> 00:53:31.646
And they're like, Oh, okay.

00:53:31.646 --> 00:53:33.507
Well, uh, the Polo's over there.

00:53:33.677 --> 00:53:33.996
Yeah.

00:53:33.996 --> 00:53:39.637
Or just like a lot of people like this shirt, you know, and, but with Edmunds warehouse, they'll take you through the whole process.

00:53:39.657 --> 00:53:41.476
Like, I mean, it is so interesting.

00:53:41.677 --> 00:53:53.456
I mean, so when you walk out of that place and you, well, before you walk out of that place, you, you stand in the, in the mirror and you're getting the, you know, the, they're taking your measurements and they put it on you and they kind of clip it and to make it look, you know, look like it's going to look.

00:53:53.467 --> 00:53:54.056
Yeah, exactly.

00:53:54.056 --> 00:53:56.146
And you look in the mirror and it happens.

00:53:56.146 --> 00:53:57.317
Like I've had that experience.

00:53:57.547 --> 00:53:59.416
You look in the mirror and you're like, Oh my God.

00:54:00.331 --> 00:54:02.311
Damn, that dude's actually not that ugly.

00:54:02.362 --> 00:54:04.822
I'm like, I could, I could, I'm hot?

00:54:05.902 --> 00:54:06.521
Am I hot?

00:54:06.521 --> 00:54:07.442
I like it, I like it.

00:54:07.811 --> 00:54:09.101
No, no, you're not.

00:54:09.112 --> 00:54:09.742
Oh, well, thank you.

00:54:09.882 --> 00:54:12.181
But, but the hypothetical person was.

00:54:12.181 --> 00:54:14.141
Your imaginary friend is actually pretty good looking.

00:54:14.902 --> 00:54:15.382
Exactly.

00:54:15.612 --> 00:54:16.902
I'm not, but most men are.

00:54:17.152 --> 00:54:19.231
Uh, but in that, in that moment, but you think you are, you feel.

00:54:19.242 --> 00:54:22.541
Yeah, yeah, no, well, because you look so much different than you normally look, kind of, too.

00:54:22.541 --> 00:54:28.112
Yeah, and you just look like a spy or, you know, or, or a, or a, like a magazine guy.

00:54:28.112 --> 00:54:28.132
Yeah.

00:54:29.132 --> 00:54:30.461
And, uh, and that feels good.

00:54:30.621 --> 00:54:31.931
So there's, you know, the confidence there.

00:54:31.931 --> 00:54:35.771
So it's like, we help you figure out how to find your confidence.

00:54:36.512 --> 00:54:38.902
We will take you all the way through that process.

00:54:39.092 --> 00:54:40.782
So you don't have to, like, you don't have to worry about it.

00:54:40.782 --> 00:54:41.702
You just like take your hands off.

00:54:41.782 --> 00:54:43.422
It was like, you know, it's men's warehouse.

00:54:43.422 --> 00:54:44.822
Take a meal.

00:54:44.822 --> 00:54:45.452
Like, just help me.

00:54:45.472 --> 00:54:47.262
And nobody else does that.

00:54:47.282 --> 00:54:47.931
No other brand does that.

00:54:47.931 --> 00:54:50.811
That helps to expand margin too, right?

00:54:50.811 --> 00:54:53.581
Like, cause they can become a value brand instead of a.

00:54:55.166 --> 00:54:55.737
Right, exactly.

00:54:55.737 --> 00:55:00.527
Because they give you all this extra value that you're not getting at a lot of your other places.

00:55:00.536 --> 00:55:00.737
Mm hmm.

00:55:01.077 --> 00:55:04.056
Um, and I don't mean, I'm not solving your problems, but.

00:55:04.257 --> 00:55:04.847
No, I love that.

00:55:05.206 --> 00:55:05.927
You're exactly right.

00:55:05.947 --> 00:55:06.277
Yeah.

00:55:06.327 --> 00:55:07.286
Yeah, absolutely.

00:55:07.567 --> 00:55:10.746
Um, so, we're gonna stick to our time.

00:55:10.907 --> 00:55:11.206
Okay.

00:55:11.286 --> 00:55:16.097
A lot of our listeners are small businesses, not the national brands and stuff you're working with, but so am I.

00:55:16.646 --> 00:55:17.396
You're right, you are too.

00:55:17.467 --> 00:55:17.726
Yeah.

00:55:17.827 --> 00:55:21.286
But they market, they advertise in different ways and different things.

00:55:21.626 --> 00:55:30.217
Like, do you have any, like, foundational tips from somebody that's kind of worked with big brands and now is thinking about, you know, think about small brands like Loco Think Tank.

00:55:30.266 --> 00:55:30.697
Mm hmm.

00:55:31.146 --> 00:55:34.467
Um, or one of my members I met with today is outsourced office.

00:55:34.547 --> 00:55:34.797
Right.

00:55:34.797 --> 00:55:37.126
She does bookkeeping and office administrative stuff.

00:55:37.416 --> 00:55:38.367
Does a killer job.

00:55:38.547 --> 00:55:38.876
Yeah.

00:55:38.927 --> 00:55:39.927
It's a little tiny brand.

00:55:39.936 --> 00:55:45.416
How, how do, how do little tiny brands take advantage of your expertise in thinking about?

00:55:45.456 --> 00:55:45.777
Mm.

00:55:46.016 --> 00:55:49.376
And they don't have to be comedy based because I suspect that you could be beyond that.

00:55:49.496 --> 00:55:49.766
Mm hmm.

00:55:49.777 --> 00:55:50.856
Like you just choose the niche.

00:55:50.987 --> 00:55:51.516
Yeah, yeah.

00:55:51.896 --> 00:55:53.817
Like it, it just, it's only fun for me to make money.

00:55:54.876 --> 00:55:55.487
Yeah, I dig it.

00:55:55.556 --> 00:55:56.766
Yeah, I'm very selfish in that way.

00:55:57.297 --> 00:55:58.376
Uh, many ways, really.

00:55:58.467 --> 00:56:05.206
Uh, no, but, um, you know, I think Here, I'm gonna Yeah, we can Mm hmm.

00:56:06.706 --> 00:56:07.916
You've heard of old elk before.

00:56:07.927 --> 00:56:08.637
Of course, yeah.

00:56:08.706 --> 00:56:09.692
You like the elk blood?

00:56:09.692 --> 00:56:11.641
Oh, I love that.

00:56:12.222 --> 00:56:13.192
Comes right out of its mouth.

00:56:13.271 --> 00:56:16.561
Like, it, it is a little, like, what part of its body is that coming from?

00:56:17.322 --> 00:56:19.481
Is it a bile or has it been, like, gut shot?

00:56:21.882 --> 00:56:23.911
You know, I hit me, I hit me harder than you.

00:56:23.911 --> 00:56:25.581
Are you, want me to get you fresh?

00:56:25.581 --> 00:56:26.641
Okay, alright, cheers.

00:56:27.362 --> 00:56:27.661
Um.

00:56:27.672 --> 00:56:28.322
We can revisit.

00:56:28.322 --> 00:56:29.402
But my wife's gonna come pick me up.

00:56:29.442 --> 00:56:34.226
Yeah, we got, Like, we literally have at least, like, two bottles of bourbon still left if we want to.

00:56:34.637 --> 00:56:34.967
Cool.

00:56:36.237 --> 00:56:37.117
Good night, sweet prince.

00:56:37.146 --> 00:56:45.597
Me and, me and two other guys, uh, drank a whole bottle of scotch, uh, in, like, episode number six or so, and I was, like, slurring so bad.

00:56:45.597 --> 00:56:48.146
We went almost three hours, but it was rough.

00:56:48.266 --> 00:56:52.367
That, you know, those early days when you're still, uh, figuring it out.

00:56:52.376 --> 00:57:04.416
Well, it was December of 2020, COVID was rampant, you know, it was, yeah, even having a podcast conversation with three people in an office, not much bigger than this, very edgy.

00:57:04.487 --> 00:57:04.967
Yeah.

00:57:05.036 --> 00:57:05.507
Yeah.

00:57:05.586 --> 00:57:06.146
I digress.

00:57:06.496 --> 00:57:07.277
No, I love that.

00:57:07.472 --> 00:57:09.711
Uh, I mean, that's, that's small businesses right there.

00:57:09.711 --> 00:57:11.561
It's like, you know, I think just to bring it back around.

00:57:11.581 --> 00:57:12.101
Yeah, yeah, please.

00:57:12.132 --> 00:57:14.172
Cause I'm a great, I just circle back around.

00:57:14.172 --> 00:57:14.751
I'm one of those.

00:57:14.842 --> 00:57:15.722
You do a good job.

00:57:15.972 --> 00:57:16.331
Yeah, yeah.

00:57:16.342 --> 00:57:16.661
So do you.

00:57:17.112 --> 00:57:18.632
Um, gosh, look at us.

00:57:18.922 --> 00:57:19.331
Look at us.

00:57:19.382 --> 00:57:20.902
We're going to be peas and carrots.

00:57:20.922 --> 00:57:21.141
Yeah.

00:57:21.452 --> 00:57:21.952
Buddies.

00:57:22.061 --> 00:57:22.521
Um.

00:57:23.172 --> 00:57:24.181
You want to go camping this weekend?

00:57:24.231 --> 00:57:24.822
I do actually.

00:57:24.822 --> 00:57:25.532
I'm planning on it.

00:57:25.532 --> 00:57:26.271
Um.

00:57:26.271 --> 00:57:27.262
We're going up to Pingree Park.

00:57:27.362 --> 00:57:27.942
Oh, dude.

00:57:27.952 --> 00:57:28.742
That's where I go.

00:57:29.302 --> 00:57:30.061
Bennett Creek.

00:57:30.552 --> 00:57:30.702
Yeah.

00:57:30.702 --> 00:57:31.952
We're going to go to Tom Bennett campground.

00:57:32.931 --> 00:57:33.472
No shit.

00:57:33.782 --> 00:57:35.211
Um, are we the same?

00:57:35.802 --> 00:57:37.652
Did we just say that to each other's brains?

00:57:37.652 --> 00:57:38.601
And then it came out of our mouth.

00:57:39.012 --> 00:57:45.052
Um, so, uh, but, but that is, but that really is, you know, like an important aspect of it.

00:57:45.052 --> 00:57:47.041
It's like knowing who you are as a brand.

00:57:47.411 --> 00:57:50.362
And sometimes like, uh, you know, it is, it is tempting.

00:57:50.362 --> 00:57:52.112
Let's say if you're a bookkeeper, right.

00:57:52.121 --> 00:57:54.961
For instance, um, say like, well, this is what I do.

00:57:55.952 --> 00:57:57.842
Uh, and that might be true.

00:57:57.981 --> 00:57:58.862
I was a banker.

00:57:59.231 --> 00:57:59.751
So was I.

00:58:00.121 --> 00:58:03.302
For a long time and it was like, okay, how does we differentiate this bank?

00:58:03.661 --> 00:58:03.891
Okay.

00:58:03.891 --> 00:58:16.981
Well, I was I was a teller I was like the kid that was like, you know at the Saturday Yeah, it was that was my background I did a small business lending for 15 years before I Quit to try to start a restaurant.

00:58:17.331 --> 00:58:18.132
Where's all the money?

00:58:19.137 --> 00:58:20.597
I spent it all like You did?

00:58:22.146 --> 00:58:22.597
I don't know.

00:58:22.956 --> 00:58:29.646
No, well, I ended up with a food trailer, uh, dove out of like upper middle class into poverty level income.

00:58:29.657 --> 00:58:34.556
My wife eventually got a nice promotion and a raise and health insurance and that allowed me to continue.

00:58:34.757 --> 00:58:38.356
Eventually focus on local think tank and make it be my number one thing.

00:58:38.927 --> 00:58:40.976
So yeah, I got a whole fun journey too.

00:58:42.036 --> 00:58:43.987
Has anybody interviewed you?

00:58:44.686 --> 00:58:53.456
Well, back in February, um, Victor Berry, um, a 15 year old exchange student from Netherlands?

00:58:53.536 --> 00:58:54.197
Uh huh, I've heard of that.

00:58:54.206 --> 00:58:55.637
Uh, Dutch, maybe?

00:58:55.831 --> 00:58:59.572
Anyway, he interviewed me with a little coaching.

00:58:59.672 --> 00:59:00.181
Oh, that's fun.

00:59:00.192 --> 00:59:05.282
Uh, so it was, but not a proper, like, long form interview, I suppose, like, in the, in my format.

00:59:05.561 --> 00:59:06.911
But we went an hour and a half.

00:59:06.911 --> 00:59:07.762
He did a great job.

00:59:07.822 --> 00:59:09.161
It was like the actor's cabaret.

00:59:09.161 --> 00:59:13.521
He was like You are a delight.

00:59:14.052 --> 00:59:16.021
He did not do anything like that, no.

00:59:17.152 --> 00:59:18.811
Well maybe, maybe we'll come back on him.

00:59:19.681 --> 00:59:20.601
Where did we jump off?

00:59:20.942 --> 00:59:22.141
It feels like we're in Pingree Park.

00:59:22.382 --> 00:59:24.952
Uh, we did, we're up there, we're camping right now.

00:59:25.141 --> 00:59:26.911
Yeah, yeah, I'll see if, Friday night.

00:59:26.972 --> 00:59:28.121
Yeah, sounds great.

00:59:28.132 --> 00:59:29.202
We're going to have some movies.

00:59:29.211 --> 00:59:31.152
Maybe I guess one of the people has a projector.

00:59:31.452 --> 00:59:32.072
Oh, wow.

00:59:32.112 --> 00:59:34.672
Yeah So we can watch the gray or something.

00:59:35.882 --> 00:59:47.922
I Okay, so I took my kids up there and they were just they were they were feeling it They were just like we're telling ghost stories It had just rained and then we all went to the tent for a while And so when we came back out, it was like 930.

00:59:47.922 --> 00:59:48.572
So it was dark.

00:59:48.731 --> 00:59:55.876
Yeah, and they were just like, oh, yeah we're getting into this and they're young and And uh, and uh, and they all kind of told their ghost stories and You know, which weren't really ghost stories.

00:59:55.876 --> 00:59:58.476
They were highly creative and my children, the best.

00:59:58.797 --> 01:00:09.577
Uh, however, they, uh, you know, they were just like, and, and all of those stories were like, there was three kids or four, you know, it was all there and their names were, you know, it was all their own dangerous animals.

01:00:09.577 --> 01:00:09.996
Yeah, exactly.

01:00:10.036 --> 01:00:10.847
No, no, there wasn't even that.

01:00:10.847 --> 01:00:18.896
And they were like, and they were hiking and then they found a place where they could all get in the water because it was, they were basically just like recounting the situation.

01:00:19.717 --> 01:00:21.186
That we were in for camping.

01:00:21.186 --> 01:00:22.016
And I was just like, okay.

01:00:22.297 --> 01:00:23.456
And I, and I was just like, wow.

01:00:23.487 --> 01:00:25.327
It's not a big dipper before they went to bed.

01:00:25.336 --> 01:00:25.516
Yeah.

01:00:26.487 --> 01:00:27.666
Well, I scared the shit out of them.

01:00:27.677 --> 01:00:30.126
So yeah, I didn't even get like more than five seconds into it.

01:00:30.137 --> 01:00:34.197
I was just like, I was like, Oh, like, you know, uh, they, they'd said there's.

01:00:34.197 --> 01:00:35.137
And then I waited a few seconds.

01:00:35.137 --> 01:00:37.266
I was like, Oh, I forgot to tell you guys.

01:00:37.447 --> 01:00:43.077
Um, I read something on the news that said that there was three campers.

01:00:43.612 --> 01:00:47.382
That were up here in this area that, uh, they found that had just died.

01:00:47.751 --> 01:00:50.152
And they were like, they all kind of like looked at me like their eyes.

01:00:50.152 --> 01:00:52.661
And I was like, I was like, they don't really know what's wrong.

01:00:52.661 --> 01:00:59.351
But like the thing that was really crazy is that when they found them, all of their eyeballs had been ripped out of their heads.

01:00:59.351 --> 01:01:06.942
And the kids were like, How old are these children, by the way?

01:01:07.231 --> 01:01:09.081
We might still get that CPS call for you.

01:01:09.081 --> 01:01:11.371
Yeah, yeah, they're like between four and nine.

01:01:11.371 --> 01:01:12.612
I love it.

01:01:13.492 --> 01:01:14.681
You don't take it.

01:01:14.782 --> 01:01:16.251
Like, just toughen them up a little bit.

01:01:16.742 --> 01:01:17.621
Oh yeah, they get it.

01:01:17.672 --> 01:01:20.021
Like, I don't, I don't pull any punches as a dad.

01:01:20.202 --> 01:01:22.659
Uh, yeah, but it was, they were pissed.

01:01:22.659 --> 01:01:24.211
They were fucking pissed at me.

01:01:24.572 --> 01:01:25.759
They were like, it's not funny.

01:01:25.759 --> 01:01:26.831
You shouldn't do that.

01:01:26.831 --> 01:01:27.722
It's a ghost story.

01:01:27.731 --> 01:01:28.782
Not a scary story.

01:01:28.782 --> 01:01:29.101
I'm like, come on.

01:01:29.101 --> 01:01:33.052
Man, let's talk about the English language semantics.

01:01:33.052 --> 01:01:52.902
Just for some context, today when I went home for lunch, um, I came home and started cooking, warming up my leftovers and stuff, and my wife was out eating her lunch at the patio table, and we're watching her brother's dogs, and our dog was there, and somehow I, like, did all these things, and nobody knew I was there, because they were all in the backyard.

01:01:52.902 --> 01:01:53.141
Right.

01:01:53.641 --> 01:01:58.052
And so, of course, I I snuck up on my wife and, on my wife and scared the shit out of her.

01:01:58.052 --> 01:02:00.141
Wait, wait, literally?

01:02:00.141 --> 01:02:02.302
Yeah, I just, I was like, ch ch ch.

01:02:02.512 --> 01:02:03.871
No, like literally scared the shit out of her?

01:02:04.181 --> 01:02:04.811
Not shit.

01:02:04.811 --> 01:02:07.172
She did not poop.

01:02:07.172 --> 01:02:07.762
Okay.

01:02:07.762 --> 01:02:09.802
But I scared her pretty good for a Tuesday afternoon.

01:02:09.802 --> 01:02:10.442
Good job, yeah.

01:02:12.561 --> 01:02:14.641
It's a good Tuesday terrifying moment.

01:02:14.992 --> 01:02:15.322
Right.

01:02:15.362 --> 01:02:18.222
You're just thinking there might be a stranger in my backyard.

01:02:18.222 --> 01:02:19.992
Like, what woman doesn't want that?

01:02:21.641 --> 01:02:22.931
At one o'clock on a Tuesday.

01:02:23.722 --> 01:02:24.311
Well done.

01:02:24.311 --> 01:02:25.166
I love that.

01:02:25.166 --> 01:02:25.981
Love you, Jill.

01:02:26.052 --> 01:02:27.702
If you listen to this, she never listens.

01:02:27.771 --> 01:02:34.081
Yeah, she's just like, after like a hundred and seventy, No, after like one, she was like, Okay, that's really neat, honey.

01:02:34.652 --> 01:02:35.222
She's like, cool.

01:02:35.271 --> 01:02:36.192
Who's got time for that?

01:02:36.202 --> 01:02:36.411
Yeah.

01:02:37.637 --> 01:02:38.257
I love you.

01:02:39.407 --> 01:02:39.626
She does.

01:02:39.806 --> 01:02:40.206
She does.

01:02:40.956 --> 01:02:43.186
But you did, okay, so we'll come back.

01:02:43.327 --> 01:02:43.356
Okay.

01:02:43.356 --> 01:02:43.626
All right.

01:02:43.706 --> 01:02:45.047
I'm going to say, I'm going to say go ahead.

01:02:45.097 --> 01:02:45.646
Bring us back.

01:02:45.666 --> 01:02:46.396
You know, um.

01:02:47.567 --> 01:02:48.317
Small brands.

01:02:48.706 --> 01:02:48.967
Yeah.

01:02:51.476 --> 01:02:56.626
no, I heard one already kind of, I think like to know who you really, yeah, know who you are, know who you are.

01:02:56.657 --> 01:03:01.456
I think there's a difference between like, you know, sometimes people discount the, the human aspect of it.

01:03:01.456 --> 01:03:01.777
Right.

01:03:02.146 --> 01:03:06.157
Some, some brands don't, some brands are just like, you know, we're all about our human relation, like all that kind of stuff.

01:03:06.157 --> 01:03:07.786
But if you're a bookkeeper, let's say, right.

01:03:08.356 --> 01:03:10.246
Uh, and your job is my mom's CPA.

01:03:10.246 --> 01:03:12.577
So this is, this is, she's now a CFO.

01:03:12.657 --> 01:03:14.637
Um, but like, you know, started as a CPA.

01:03:15.137 --> 01:03:20.152
Uh, it can be tempting to say like, I don't fuck up, right?

01:03:20.202 --> 01:03:20.862
I will.

01:03:20.882 --> 01:03:21.762
I know numbers.

01:03:21.762 --> 01:03:27.402
I can know all the things I know, the tax law, I know all the things I can keep your books and there'll be like, you can just, you can trust me.

01:03:27.431 --> 01:03:27.731
Right.

01:03:28.711 --> 01:03:37.012
However, as somebody who needs a bookkeeper or who has needed bookkeepers in the past, so much of that is also like their bedside manner, you know?

01:03:37.012 --> 01:03:39.461
So it's like, you can also bring in the human aspect of that too.

01:03:39.461 --> 01:03:46.251
So like putting some personality into your messaging, your ads, like wherever you're like, you know, putting it out there, crucially important.

01:03:46.472 --> 01:03:46.911
Right.

01:03:47.072 --> 01:04:03.666
Uh, It is important to show that there's a human and that human is going to not only help you and earn your trust and retain your trust, but also, uh, uh, you know, that they're going to be, they're going to, they're going to be a bright spot in your day because so much of what we do can often be really.

01:04:03.686 --> 01:04:05.657
Yeah, exactly.

01:04:05.657 --> 01:04:08.927
You have to sit here and listen to me talk, which means you're a saint for that.

01:04:08.956 --> 01:04:09.327
Oh yeah.

01:04:09.327 --> 01:04:10.847
I dread this.

01:04:10.887 --> 01:04:12.097
Yeah, exactly.

01:04:12.106 --> 01:04:14.266
Podcast conversation time every, every week.

01:04:14.327 --> 01:04:18.086
Normally though, it's like fun and awesome, but then you got, you mistakenly brought me on.

01:04:18.217 --> 01:04:19.286
No, it was everybody.

01:04:19.286 --> 01:04:19.967
I just hate it.

01:04:23.387 --> 01:04:24.976
It's a form of penance for me.

01:04:25.606 --> 01:04:26.827
Just like self flagellating.

01:04:26.967 --> 01:04:28.097
Yeah, basically.

01:04:28.737 --> 01:04:28.896
Basically.

01:04:29.007 --> 01:04:29.697
I love that.

01:04:30.646 --> 01:04:32.697
Oh, you've been such a sinful person, Kurt.

01:04:32.726 --> 01:04:37.117
You just have to go do this documentary of Northern Colorado business people for years and years.

01:04:37.117 --> 01:04:38.797
Most people get an invitation to heaven.

01:04:38.797 --> 01:04:39.516
You have to earn it.

01:04:39.697 --> 01:04:40.027
Right.

01:04:40.027 --> 01:04:40.166
Yeah.

01:04:40.166 --> 01:04:45.186
You're, you're, you're on the outside looking in, uh, but, uh, yeah, yeah.

01:04:45.186 --> 01:04:54.612
So, you know, so I think that that's a really important part is don't forget the human part of who you are, of what you offer, uh, Because, you know, and, and, and then involvement, you know what I mean?

01:04:54.612 --> 01:04:59.311
Like, that's what, it's something I love about what you do here and what you do with your, the community is get people involved.

01:04:59.572 --> 01:05:01.202
I think that like, that's a huge part of it.

01:05:01.202 --> 01:05:04.532
Like, you know, that is a dying function in society today.

01:05:04.532 --> 01:05:14.402
Like people don't have connections outside of like the people that live in their house with them and a few other things, the people that go to the gym with, and then they change gyms and they don't have any friends again.

01:05:14.492 --> 01:05:14.842
Yeah.

01:05:15.322 --> 01:05:18.621
Uh, I mean, you probably can't tell, but I'm a big gym goer.

01:05:18.681 --> 01:05:19.152
Yeah, yeah.

01:05:19.211 --> 01:05:20.612
Yeah, you seem super buffed.

01:05:20.612 --> 01:05:25.271
I'm definitely big, but it's not But where do people find community, right?

01:05:26.126 --> 01:05:26.657
Yeah.

01:05:27.056 --> 01:05:27.476
Uh, sorry.

01:05:27.476 --> 01:05:30.907
I should say I'm definitely big, but I was not making a joke about my muscles.

01:05:30.916 --> 01:05:33.166
It was the opposite that I've put on weight.

01:05:33.166 --> 01:05:33.197
Right.

01:05:33.197 --> 01:05:33.797
You're a big cock.

01:05:33.797 --> 01:05:34.047
Yeah.

01:05:37.336 --> 01:05:38.007
That wasn't it?

01:05:40.266 --> 01:05:40.657
Oh my god.

01:05:40.657 --> 01:05:42.126
I love this.

01:05:42.157 --> 01:05:42.427
Wow.

01:05:42.436 --> 01:05:43.027
Holy shit.

01:05:43.067 --> 01:05:43.677
Like, yes.

01:05:43.856 --> 01:05:45.074
That is exactly what I was talking about.

01:05:45.074 --> 01:05:45.737
Well, I assumed.

01:05:45.777 --> 01:05:48.027
I was trying to like let people just, you know, go there on their own.

01:05:48.027 --> 01:05:49.527
I think I've seen you on Pornhub.

01:05:49.556 --> 01:05:50.126
Yeah, you have.

01:05:51.257 --> 01:05:52.027
I am Pornhub.

01:05:54.172 --> 01:05:56.481
Whiskey's kicking in just a little bit.

01:05:56.481 --> 01:05:57.601
This is nice.

01:05:57.601 --> 01:05:59.442
Do you want to smoke that joint now?

01:05:59.442 --> 01:06:00.231
It's almost 420.

01:06:00.382 --> 01:06:01.452
Oh my god.

01:06:01.452 --> 01:06:01.762
You know what?

01:06:01.771 --> 01:06:02.952
I will sit here if you want to.

01:06:03.141 --> 01:06:03.592
You're welcome to.

01:06:04.382 --> 01:06:05.262
I will die.

01:06:07.461 --> 01:06:09.692
You know, I'm going to, Oh, I have to go out.

01:06:10.242 --> 01:06:12.362
Um, I don't have a lighter in my pocket.

01:06:12.541 --> 01:06:13.621
But I might smoke a little bit.

01:06:13.672 --> 01:06:14.422
Yeah, go for it.

01:06:14.851 --> 01:06:18.282
But you're just going to have to go monologue for like, 30 seconds.

01:06:18.391 --> 01:06:18.702
Okay.

01:06:18.702 --> 01:06:19.161
Well, you know what?

01:06:19.161 --> 01:06:20.572
You can do it in here too, if you want, man.

01:06:20.911 --> 01:06:22.242
Well, I know, but I have to go eat my lighter.

01:06:22.382 --> 01:06:23.552
Oh yeah.

01:06:23.731 --> 01:06:24.072
Yeah.

01:06:24.271 --> 01:06:25.092
Too bad the elk mouth.

01:06:25.262 --> 01:06:31.561
So I could set up, it would be sweet if it also blue fire, blue fire or bourbon.

01:06:31.581 --> 01:06:34.672
Now we're getting into real shit that we can market.

01:06:34.702 --> 01:06:41.702
I mean, I could pause this, I could pause this and I could go get my lighter, but I'm not going to, I'm going to leave it in your capable hands.

01:06:42.541 --> 01:06:44.311
Um, so I'm just going to sit here and just riff.

01:06:45.492 --> 01:06:45.512
Yeah.

01:06:45.521 --> 01:06:45.822
Okay.

01:06:45.871 --> 01:06:46.731
Yeah, I think so.

01:06:46.891 --> 01:06:52.222
Um, let's just, let's talk about your, your relationship with marijuana until I get back with my lighter.

01:06:53.382 --> 01:06:53.862
Ready for this?

01:06:53.862 --> 01:06:54.282
Yeah.

01:06:54.512 --> 01:06:54.811
All right.

01:06:54.992 --> 01:06:58.882
Well, our listeners are, you know, I'll leave the door open so I can hear while I'm gone.

01:06:59.581 --> 01:07:01.922
So when I was born, I was a baby.

01:07:02.202 --> 01:07:02.492
Yeah.

01:07:03.641 --> 01:07:04.661
I'm just going to leave that there.

01:07:06.202 --> 01:07:13.581
Uh, I feel like I have to talk louder because like, no, no, I'm just like super self conscious.

01:07:13.871 --> 01:07:16.831
Uh, no, uh, uh, interesting fact about me.

01:07:16.831 --> 01:07:25.452
So, uh, I was born into, uh, and this is true, a family, uh, that, um, and you know, I love them all.

01:07:25.452 --> 01:07:25.851
I love them.

01:07:25.911 --> 01:07:26.911
No, I love them all dearly.

01:07:27.262 --> 01:07:35.012
Uh, but the family was, uh, like, sort of like marijuana dealers, like drug dealers.

01:07:35.012 --> 01:07:35.092
Yeah.

01:07:35.112 --> 01:07:35.661
Oh really?

01:07:35.731 --> 01:07:35.992
Yeah.

01:07:35.992 --> 01:07:38.512
In fact, my grandfather In the small town action?

01:07:38.572 --> 01:07:42.552
Uh, no, this wasn't, uh, so yes, I was born in Pleasant Hill, or sorry, born in Eugene.

01:07:42.552 --> 01:07:43.711
That makes it sound dirty, kind of.

01:07:44.067 --> 01:07:44.527
Yeah, a little bit.

01:07:44.827 --> 01:07:49.947
Well, back then it was not okay, and, uh, you know, the DEA got involved, busted my whole family.

01:07:49.956 --> 01:07:51.126
That was a big, big deal.

01:07:51.197 --> 01:07:51.737
Oh, damn.

01:07:51.806 --> 01:07:52.237
Okay.

01:07:52.646 --> 01:07:57.586
Um, and so I actually do have a relationship with, with marijuana in that way.

01:07:57.586 --> 01:07:58.456
It's very traumatic.

01:07:58.746 --> 01:07:59.407
In a way, yeah.

01:07:59.407 --> 01:08:01.137
I had to work through a lot bother you?

01:08:01.146 --> 01:08:01.617
Not at all.

01:08:01.646 --> 01:08:07.217
No, no, I, dude, I, I, I, I got, I, I, I, I, I, I eat, uh, I eat gummies from time to time.

01:08:07.586 --> 01:08:08.556
Do you like mushrooms too?

01:08:08.556 --> 01:08:08.771
I do.

01:08:09.231 --> 01:08:10.402
Uh, you know, I did that.

01:08:10.431 --> 01:08:17.992
Like I can actually trace back to a very pivotal, if not, um, uh, transformational moment.

01:08:18.042 --> 01:08:23.112
The first time that I did Mushrooms, 100 percent is why I am the way I am.

01:08:24.391 --> 01:08:25.561
And was this earlier?

01:08:25.601 --> 01:08:26.931
Yeah, I was 16 years old.

01:08:26.942 --> 01:08:27.332
Really?

01:08:27.332 --> 01:08:29.282
Yeah, I know that I Like, is that a good thing?

01:08:29.322 --> 01:08:29.851
Yeah, yeah it is.

01:08:29.851 --> 01:08:30.931
You're pretty happy, it seems like.

01:08:31.091 --> 01:08:32.832
I mean, you could be a lot less cool.

01:08:33.426 --> 01:08:34.186
Uh, well thank you.

01:08:34.197 --> 01:08:35.096
You could be in the Air Force.

01:08:35.306 --> 01:08:36.056
You could have died in Iraq.

01:08:36.056 --> 01:08:38.006
That's a backhanded compliment that I appreciate.

01:08:38.006 --> 01:08:39.016
I don't know where that's coming from.

01:08:40.327 --> 01:08:41.407
You could be a lot less cool.

01:08:41.686 --> 01:08:43.386
Uh, you could, you could be cooler.

01:08:43.457 --> 01:08:46.016
Um, no, I, uh, yeah, yeah.

01:08:46.016 --> 01:08:46.506
I'd have to try.

01:08:46.537 --> 01:08:46.896
I don't know.

01:08:46.926 --> 01:08:47.377
We'll see.

01:08:47.377 --> 01:08:48.527
I don't know you that well.

01:08:48.886 --> 01:08:50.886
We'll see after camping this weekend how I feel.

01:08:51.277 --> 01:08:51.516
Yeah.

01:08:52.207 --> 01:08:53.436
Oh man, it's going to be so awesome.

01:08:53.697 --> 01:08:54.346
Well, mushrooms.

01:08:54.356 --> 01:08:54.867
Let's bring them.

01:08:55.287 --> 01:08:56.106
Uh, but no, no, no.

01:08:56.136 --> 01:09:02.622
For, For, for, for real, like, you know, like family grew and sold, like, you know, on a massive scale, it wasn't just like a couple of pot plants.

01:09:02.622 --> 01:09:05.992
It was like full, full base, no full base.

01:09:06.021 --> 01:09:16.282
Well, it couldn't back then because back then it was like, you know, I mean, they would find it, uh, but like basements houses, you know, um, uh, you know, barns like that kind of shit.

01:09:16.311 --> 01:09:25.271
Like, I mean, it was a lot and the DEA came in through and, you know, busted, you know, several members of my family, my grandfather, uh, and, uh, and, and, and, you know, I've, I've.

01:09:25.662 --> 01:09:30.521
I've definitely dealt with it since then, but forever, you know, like, I, I don't know.

01:09:30.521 --> 01:09:31.902
There was just always something around it.

01:09:31.921 --> 01:09:39.636
And I realized that, um, as a kid holding, like, Uh, like keeping an adult secret as a child.

01:09:39.676 --> 01:09:41.176
And now I don't blame my parents for this.

01:09:41.176 --> 01:09:50.157
Like, I'm not mad at my mom and dad for this or any of my family really, but like being a child and having an adult secret is a really difficult thing to do.

01:09:50.317 --> 01:09:52.716
Remember mommy and daddy will go to jail forever.

01:09:52.726 --> 01:09:53.917
If you ever tell anybody.

01:09:53.926 --> 01:09:54.567
One hundred percent.

01:09:54.721 --> 01:09:55.502
Oh shit, dude.

01:09:55.561 --> 01:09:56.881
And I've said a hundred percent a lot of times.

01:09:56.886 --> 01:09:57.511
'cause you're so right.

01:09:57.511 --> 01:09:58.082
So many times.

01:09:58.141 --> 01:10:00.332
Um, and, and a hundred, I'm good at that and a hundred percent right.

01:10:00.332 --> 01:10:00.391
Yeah.

01:10:00.391 --> 01:10:06.481
Not 99 Um, but, but really, yeah, it, it was, um, you know, it was one of those things, oh, I never really thought about that that much.

01:10:06.511 --> 01:10:11.462
You know, I always kind of to some extent assume it's like people without kids and whatever, right?

01:10:11.612 --> 01:10:11.851
Yeah.

01:10:11.851 --> 01:10:14.027
No, but it was, it was one of those things where, um.

01:10:15.002 --> 01:10:27.131
Yeah, I mean, and I didn't really even realize, you know, what, you know, how it affected me until it was much later and just, you know, like certain behavioral issues, you know, in myself, like, you know, things that I'd like, I didn't love about myself.

01:10:27.141 --> 01:10:28.452
Were you a consumer of marijuana?

01:10:28.561 --> 01:10:30.032
I, I, I did at some point.

01:10:30.051 --> 01:10:30.292
Yeah.

01:10:30.462 --> 01:10:30.671
Right.

01:10:30.692 --> 01:10:32.572
So, uh, and actually I started pretty early.

01:10:32.572 --> 01:10:35.841
Now that I think about it, I was probably in 13, I'd steal it from, Right.

01:10:35.841 --> 01:10:36.612
Because it was everywhere.

01:10:36.612 --> 01:10:36.962
Right.

01:10:36.962 --> 01:10:39.212
I mean, some of my earliest memories.

01:10:39.212 --> 01:10:41.252
The barn's literally got 40 pounds underneath the hay bales.

01:10:41.311 --> 01:10:41.992
Yeah, no shit.

01:10:42.021 --> 01:10:42.692
Like, exactly.

01:10:42.692 --> 01:11:05.381
Like, um, and some of my earliest memories are sitting there and watching my, you know, dad's uncle, my dad and my uncle's, you know, my grandfather, like, you know, clipping buds and like putting them in big giant plastic bags and sitting there and watching, you know, them like weigh shit out on scales, you know, and like, uh, and, uh, you know, that smell, you know, of, of, of fresh, not even burning marijuana, like, you know, is happening on It's growing.

01:11:05.381 --> 01:11:05.442
It's growing.

01:11:05.601 --> 01:11:12.212
But fresh growing and like, you know, or freshly clipped, like, you know, it was just a, a, a fundamental, like one of the most, one of the earliest things I can remember.

01:11:12.532 --> 01:11:13.021
Yeah.

01:11:13.332 --> 01:11:24.671
Um, and, uh, you know, it wasn't until within the last like five or six years really that I, I did have to go through, you know, some transformation myself, you know, like, uh, uh, emotionally.

01:11:24.681 --> 01:11:26.341
Some kind of therapy associated with that.

01:11:26.351 --> 01:11:26.801
Absolutely.

01:11:26.801 --> 01:11:27.761
Should I crack that door by the way?

01:11:27.822 --> 01:11:28.311
No, you're fine.

01:11:28.532 --> 01:11:28.572
Okay.

01:11:28.671 --> 01:11:29.171
No, you're fine.

01:11:29.921 --> 01:11:32.712
Um, where I had to, uh, no, cause I partake.

01:11:32.712 --> 01:11:33.462
So it's, it's fine.

01:11:33.551 --> 01:11:36.021
Um, just not as often as I like, you know.

01:11:36.042 --> 01:11:38.471
You can be a, like, uh, Mark is a one hitter quitter.

01:11:38.686 --> 01:11:39.087
Is he?

01:11:39.457 --> 01:11:40.146
Hits and quits.

01:11:40.216 --> 01:11:40.947
One, one hit.

01:11:41.027 --> 01:11:41.216
Yeah.

01:11:41.716 --> 01:11:42.327
Yeah, not me.

01:11:42.327 --> 01:11:43.380
I'll, I'll.

01:11:43.380 --> 01:11:48.226
I'll finish that jug with you and then I'll be wasted and I can't drive home and I'll have to call Uber.

01:11:48.287 --> 01:11:48.856
Exactly.

01:11:48.907 --> 01:11:50.207
But you could, you could be someone.

01:11:50.436 --> 01:11:54.117
The other night, the actually, like recently I actually ate too much of a gummy.

01:11:54.447 --> 01:11:54.867
Right.

01:11:54.886 --> 01:11:56.817
Bad, bad moment for myself.

01:11:56.856 --> 01:11:58.577
I was just, so you're a small scale guy too.

01:11:58.587 --> 01:12:00.296
You're like biting gummies in half and stuff.

01:12:00.396 --> 01:12:01.157
Oh yeah, dude.

01:12:01.296 --> 01:12:01.936
Check out this.

01:12:02.077 --> 01:12:04.226
I was at my weed store the other day.

01:12:04.337 --> 01:12:05.947
I like, uh, flower power.

01:12:06.676 --> 01:12:10.457
Um, partly because it didn't get too crazy during COVID.

01:12:10.457 --> 01:12:14.957
Like, like some of the places were like, we're online only to drive through and whatever.

01:12:15.457 --> 01:12:15.817
Anyway.

01:12:16.277 --> 01:12:25.761
Um, and the dude was like, uh, Oh, I asked about a hundred milligram liquid thing they had on sale.

01:12:25.771 --> 01:12:27.061
A hundred milligrams.

01:12:27.101 --> 01:12:27.431
Right.

01:12:27.792 --> 01:12:28.131
Yep.

01:12:28.212 --> 01:12:36.171
And it's like a bottle and he's like, well, yeah, a lot of people just take like a capful, that's five milligrams and you can just put it in your water and it's, there are different flavors and stuff.

01:12:36.171 --> 01:12:38.011
So you can get like the cherry and weed.

01:12:38.721 --> 01:12:41.912
Um, or if you're somebody like me, you might just drink one.

01:12:42.051 --> 01:12:42.332
Oh my God.

01:12:42.332 --> 01:12:43.681
If you've got a super high tolerance.

01:12:44.261 --> 01:12:46.702
And, uh, I was like, that doesn't sound like me.

01:12:46.702 --> 01:12:52.181
And he's like, yeah, last weekend was my, or a couple of weekends ago was my birthday and I, I had 500 milligrams.

01:12:53.322 --> 01:12:54.242
And he's still alive.

01:12:54.381 --> 01:12:54.832
Yeah.

01:12:55.341 --> 01:12:55.752
Yeah.

01:12:55.782 --> 01:12:58.652
He said he was pretty out of it for a while.

01:12:58.962 --> 01:13:03.021
Uh, but he had 500mg of edibles as a birthday treat.

01:13:04.881 --> 01:13:05.332
You know what?

01:13:06.652 --> 01:13:08.652
I would love to wake up on a Sunday morning and just be like, you know what?

01:13:08.652 --> 01:13:09.912
I smoke like a half ounce a month.

01:13:09.962 --> 01:13:10.282
Yeah, right.

01:13:11.221 --> 01:13:13.301
I'm gonna wake up today and you know what I'd like to do?

01:13:13.332 --> 01:13:17.952
I'd like to, uh, I would like to, uh, be completely removed from reality.

01:13:17.952 --> 01:13:18.242
Right.

01:13:18.252 --> 01:13:23.051
For the, the massive part of the day and possibly even tomorrow too.

01:13:23.192 --> 01:13:23.502
Right.

01:13:23.521 --> 01:13:24.051
I'm just gonna do that.

01:13:24.061 --> 01:13:25.192
Well, and really not I couldn't.

01:13:25.521 --> 01:13:26.551
Completely enough.

01:13:27.532 --> 01:13:30.221
Like, if I could take a bunch of acid, it'd actually be completely removed.

01:13:30.261 --> 01:13:30.551
Yeah, right.

01:13:30.551 --> 01:13:31.051
It'd be worth it.

01:13:31.061 --> 01:13:31.902
You know, it's fun.

01:13:31.912 --> 01:13:33.082
Maybe not on your birthday, but.

01:13:33.221 --> 01:13:33.622
Right.

01:13:33.731 --> 01:13:37.171
Like, weed's just gonna, like, make you, like, suppressed or something.

01:13:37.181 --> 01:13:41.612
Yeah, weed's just gonna, yeah, like, it'll, like, it has, like, it, it tops out at some point.

01:13:41.891 --> 01:13:42.242
Right.

01:13:42.351 --> 01:13:42.622
Right.

01:13:42.681 --> 01:13:43.561
Yeah, there's a maximum.

01:13:43.622 --> 01:13:43.971
Yeah.

01:13:43.992 --> 01:13:45.731
And after that, it's just gonna be, like, uh.

01:13:45.801 --> 01:13:46.851
Why didn't you just do mushrooms?

01:13:46.862 --> 01:13:58.506
Like, Driving a train with the brakes on, you know, there's a certain amount of weed that's like opening the windows wider or something for your train.

01:13:58.506 --> 01:14:03.207
But, but certainly there's a, there's a level at which you're just going to slow everything down.

01:14:03.237 --> 01:14:03.386
Yeah.

01:14:03.386 --> 01:14:09.636
You know, I'm just not like, like, I don't love making myself have to think about the same thing over and over.

01:14:10.046 --> 01:14:20.877
You know, like I already do that when I'm sober right re engage with that same yeah exactly like my autism spectrum, you know Is is is already doing that i'm already hyper fixating.

01:14:20.886 --> 01:14:30.627
So yeah, yeah Um, but yeah, so, you know, I think the other thing that I just want to get to you with like the small business thing Yeah, yeah Uh, I'm sure they're all listening still.

01:14:31.266 --> 01:14:31.756
They are.

01:14:31.787 --> 01:14:32.016
Yeah.

01:14:32.016 --> 01:14:32.407
They are.

01:14:32.417 --> 01:14:34.617
We have like a really high, like finished.

01:14:34.617 --> 01:14:35.117
Oh, I know.

01:14:35.167 --> 01:14:35.537
Rate.

01:14:35.587 --> 01:14:36.277
No, you guys do.

01:14:36.287 --> 01:14:37.136
Like, that's what I love about it.

01:14:37.136 --> 01:14:38.207
I was just making fun about it.

01:14:38.407 --> 01:14:41.506
If they get in, like some people get in for like five minutes and they bounce.

01:14:41.567 --> 01:14:41.856
Yeah.

01:14:41.907 --> 01:14:44.287
But if they're in for 20 minutes, they're in for the rest.

01:14:44.287 --> 01:14:44.466
Yeah.

01:14:44.657 --> 01:14:46.027
Like almost everybody finishes it.

01:14:46.056 --> 01:14:47.606
Welcome to the, uh.

01:14:47.617 --> 01:14:49.306
That's why you put the loco experience at the end.

01:14:49.396 --> 01:14:49.457
Yeah.

01:14:49.457 --> 01:14:49.936
There you go.

01:14:49.976 --> 01:14:50.186
Fuck you.

01:14:50.197 --> 01:14:50.527
Oh shit.

01:14:50.527 --> 01:14:51.296
It's four 20.

01:14:51.476 --> 01:14:51.747
Oh yeah.

01:14:51.747 --> 01:14:52.471
We talked about that already.

01:14:52.471 --> 01:14:53.407
That's why I smoked that joint.

01:14:53.466 --> 01:14:53.577
Yeah.

01:14:53.577 --> 01:14:54.337
You fucking did it, man.

01:14:54.716 --> 01:14:55.976
Maybe I should just make that a thing.

01:14:56.407 --> 01:15:00.356
Whether I'm interviewing a pastor or You're like, this is happening now.

01:15:00.856 --> 01:15:01.197
Right.

01:15:01.676 --> 01:15:03.356
Hold up, you want to join me or not?

01:15:03.367 --> 01:15:05.587
They're like, no, no, no, like do I need to repent?

01:15:05.997 --> 01:15:07.936
Uh, and you're like, yeah, you might want to.

01:15:07.947 --> 01:15:09.256
So they're small business things.

01:15:09.966 --> 01:15:11.447
The other thing is like media, right?

01:15:11.447 --> 01:15:13.567
So we talked about that at the top of the hour.

01:15:13.646 --> 01:15:14.777
Yeah, isn't media dead?

01:15:14.976 --> 01:15:18.096
Like everything but Facebook and Instagram and Google, right?

01:15:18.096 --> 01:15:19.447
No, no, not at all.

01:15:21.112 --> 01:15:23.931
when people think about media, they think about like buying TV spots, right?

01:15:24.362 --> 01:15:26.141
Well, connected TV.

01:15:26.192 --> 01:15:36.152
So, um, it will be and whatever, but it's also on it's it's, there's a, there's a commercial base for everything except for, I think right now, Apple TV.

01:15:36.212 --> 01:15:36.582
Right.

01:15:36.582 --> 01:15:41.962
So, uh, prime YouTube, YouTube, Hulu, Hulu wasn't early.

01:15:41.962 --> 01:15:42.561
Yeah, exactly.

01:15:42.771 --> 01:15:45.462
It wasn't really one, but yeah, same, same thing.

01:15:46.021 --> 01:15:47.332
FUBU to be right.

01:15:47.391 --> 01:15:47.612
Right.

01:15:47.612 --> 01:15:47.962
Right.

01:15:48.652 --> 01:15:53.011
Um, but like there, there's a, uh, geographically target those things.

01:15:53.061 --> 01:15:53.761
Absolutely.

01:15:54.021 --> 01:15:58.641
So if you're an HVAC company, yeah, you theoretically could benefit from.

01:15:58.921 --> 01:16:00.662
You probably wouldn't well placed ad.

01:16:00.671 --> 01:16:05.761
If you were an HVAC company that was local, you probably wouldn't do that on enough geographic right.

01:16:05.761 --> 01:16:09.782
I don't think they do it that specifically, or at least I haven't like encountered that they might.

01:16:09.872 --> 01:16:11.381
Um, but.

01:16:11.731 --> 01:16:13.881
I still believe in traditional advertising.

01:16:14.301 --> 01:16:21.841
And if you're a local company, like people still, like people still love billboards, you know what I mean?

01:16:22.252 --> 01:16:24.612
Uh, they don't like getting things hung on their, on the door.

01:16:25.141 --> 01:16:25.521
Right.

01:16:25.582 --> 01:16:36.252
So don't do a door hanger because those things is that's the fastest way to make someone fucking hate you, uh, but, uh, as far as I'm concerned, um, in, in my experience, but you might like design a billboard that fit into an advertising.

01:16:36.252 --> 01:16:37.152
Oh yeah, absolutely.

01:16:37.212 --> 01:16:37.962
You wouldn't buy it.

01:16:38.021 --> 01:16:44.231
You wouldn't arrange for a bunch of billboards, but you would, yeah, we wouldn't create it, but we would place the, or we would create the, you know, make the creative design.

01:16:44.372 --> 01:16:50.532
It would be part of the campaign that probably had some other tie in things that were absolutely radio or whatever else.

01:16:50.532 --> 01:16:50.681
Yeah.

01:16:50.841 --> 01:16:53.811
I think most brands do sound stuff or just video stuff.

01:16:53.841 --> 01:16:55.612
Oh man, I do, do sound stuff.

01:16:55.612 --> 01:16:56.101
I do a lot.

01:16:56.112 --> 01:16:58.231
We do a lot of music in our spots.

01:16:58.452 --> 01:16:59.962
Uh, it's something we're kind of known for.

01:16:59.962 --> 01:17:05.242
And maybe people are just like, uh, party lens is going to do another song, but like my background is music.

01:17:05.622 --> 01:17:07.492
And so I, you know, play all the instruments.

01:17:07.502 --> 01:17:11.952
So there's times where we'll just like, I'll just go and I'll write a quick jingle.

01:17:11.981 --> 01:17:12.322
Yeah.

01:17:12.322 --> 01:17:16.421
We're just like the whole spot is a, you know, is a, is a, is a, is a song.

01:17:16.421 --> 01:17:16.657
Yeah.

01:17:16.907 --> 01:17:27.117
And then we'll just go out to somebody to like, either make it or sometimes actually play the instruments with, you know, there was a, uh, creative director, uh, named Matt, another creative director named Matt that worked at party lane.

01:17:27.117 --> 01:17:27.787
It was a great drummer.

01:17:27.787 --> 01:17:34.106
And we did for a brand called holy veggie, wrote the song together, you know, and then recorded it.

01:17:34.117 --> 01:17:37.697
And it was just us, you know, it was me singing the songs, him playing the drums, me playing the guitar.

01:17:37.697 --> 01:17:38.577
It was, yeah, it was great.

01:17:38.817 --> 01:17:40.356
Are you a pretty phenomenal singer too?

01:17:42.037 --> 01:17:48.207
I don't want anybody to feel like they can't challenge me to a karaoke off, but they shouldn't.

01:17:49.212 --> 01:17:49.681
I dig it.

01:17:49.752 --> 01:17:50.112
I dig it.

01:17:50.502 --> 01:17:52.431
Can you do a Chris Isaac Wicked game?

01:17:52.742 --> 01:17:53.082
Yeah.

01:17:53.442 --> 01:17:53.742
Okay.

01:17:53.891 --> 01:17:55.122
I've nailed that in karaoke before.

01:17:55.152 --> 01:17:56.181
Yeah, that's a tough one.

01:17:56.252 --> 01:17:57.082
It really is.

01:17:57.122 --> 01:17:59.811
I've failed at it twice, uh, but nailed it once.

01:17:59.862 --> 01:18:00.712
Yeah, you gotta commit.

01:18:01.412 --> 01:18:01.561
Totally.

01:18:01.872 --> 01:18:03.841
Like, that's the problem with Chris Isaac.

01:18:05.221 --> 01:18:05.841
Um, yes.

01:18:05.952 --> 01:18:06.822
But it's a chorus.

01:18:06.912 --> 01:18:07.362
Right.

01:18:07.362 --> 01:18:15.546
Yeah, if you fuck up that transition from your regular voice to your head voice, that falsetto, that falsetto.

01:18:15.806 --> 01:18:18.976
Like you're like, people just, they'll just be like, no, I've checked out.

01:18:19.027 --> 01:18:19.306
Yeah.

01:18:19.667 --> 01:18:20.396
No, sorry.

01:18:20.396 --> 01:18:21.346
You're not Chris Isaac.

01:18:23.067 --> 01:18:39.386
Um, so, but, but I, I do think that like, Uh, a lot of small brands, they, they, uh, you know, or just like small companies, you know, even it's just like one person, they look at like things like billboards or, uh, you know, bus stop, shelter, you know, like that kind of stuff, um, they think it's too expensive.

01:18:39.476 --> 01:18:56.856
So I would, I would, I would say for everyone, especially in these smaller markets, go talk to a media company, find, you know, do your research, find the best in class media company here, especially one that like, you know, thinks local, he understands like, you know, all the buyers, like, you know, understands like on, you know, a clear channel and sure on the, and all that kind of stuff, uh, go in and, and.

01:18:57.306 --> 01:18:59.167
And just ask, right.

01:18:59.197 --> 01:19:10.327
Just see like, how much would it cost for me to do a billboard or how much would it cost for me to do a spot by on like, you know, at the, like, you know, a local TV channel and just see like what they're in, ask what the results should be.

01:19:10.327 --> 01:19:15.317
Ask of the metrics of success are asked for like with a return on best, they should have all that kind of stuff figured out.

01:19:15.346 --> 01:19:18.407
And you can actually say like, okay, a 2, 000.

01:19:19.256 --> 01:19:24.087
Spend media spend, which might sound like, well, it certainly might sound like the world.

01:19:24.087 --> 01:19:32.087
Yeah, it is a lot, but also it's expensive not to have any customers too, but you can also reach so many people, you know, at, at once in a local area.

01:19:32.096 --> 01:19:39.306
And if you do it right with some creativity attached to it, but not at the expense of your message, you can actually make a pretty compelling argument.

01:19:39.306 --> 01:19:40.466
And so it is possible.

01:19:40.537 --> 01:19:40.907
Totally.

01:19:41.577 --> 01:19:42.417
So, yeah.

01:19:42.417 --> 01:19:46.287
So I think that's the, like, do it well, if you're going to do it.

01:19:46.867 --> 01:19:48.606
Is what I think I just heard to a certain extent.

01:19:48.617 --> 01:19:50.527
Rely on the people who do it better than you.

01:19:50.527 --> 01:19:50.907
I would say that.

01:19:50.926 --> 01:19:51.457
Right.

01:19:51.506 --> 01:20:05.577
Like, I could say, well, I could buy a bus stop thing and it says loco think tank 6 call Kurt, you know, or I could do something that actually catches eyes.

01:20:05.606 --> 01:20:08.426
I, I was just talking earlier today with Matthew Fugate.

01:20:08.686 --> 01:20:14.796
He's a realtor and he had like these bus stop signs where he was like allowed out somehow or something.

01:20:14.796 --> 01:20:16.716
He was just like the coolest realtor in town.

01:20:17.731 --> 01:20:20.101
And I don't know if that worked for him or not, but at least it was different.

01:20:20.131 --> 01:20:22.042
It caught people's eyes all the time.

01:20:22.612 --> 01:20:24.402
How do you set yourself apart from the rest of the people?

01:20:24.412 --> 01:20:24.891
Right.

01:20:24.891 --> 01:20:26.752
I mean, it is, it is that simple.

01:20:27.471 --> 01:20:33.511
Uh, so to that point, if we're bringing it down to its, you know, it's simplest form, what we do.

01:20:33.957 --> 01:20:35.556
Isn't really that hard.

01:20:35.667 --> 01:20:47.466
What is hard is the details, like the craft of it, the, uh, you know, understanding what converts, uh, understanding how to, you know, it's like all that foundational stuff, the chassis.

01:20:47.466 --> 01:20:48.277
Yeah, absolutely.

01:20:48.277 --> 01:20:55.176
And it's harder in some ways, especially with like, you know, like the younger generations, I like Gen Z for instance, like everyone is so confused by them.

01:20:56.176 --> 01:20:58.136
But our, our agency actually does that really well.

01:20:58.157 --> 01:20:58.466
Right?

01:20:58.466 --> 01:21:07.662
Like most of our brands are, you know, brands that, that market for You know, primarily to Gen Z and you just have to like, understand that, like, they're just human beings, right?

01:21:07.662 --> 01:21:11.152
They're just existing in a different reality than we did when we were their age.

01:21:11.532 --> 01:21:15.551
When I was their age, like the scariest thing in my world was two things.

01:21:15.631 --> 01:21:17.782
It was, uh, Y2K.

01:21:18.181 --> 01:21:18.622
Right.

01:21:18.662 --> 01:21:21.752
Oh my God, the entire world's going to shut down.

01:21:21.881 --> 01:21:26.752
Uh, and then, um, uh, the, uh, the, you know, the nine 11, right.

01:21:26.752 --> 01:21:29.395
That was kind of like, you know, in like a 10 year span.

01:21:29.395 --> 01:21:31.131
I'm a little older than you that like.

01:21:31.881 --> 01:21:38.761
Russia and end of the world stuff and comparing the sizes of our missiles compared to theirs and stuff was part of my vernacular.

01:21:38.782 --> 01:21:39.002
Yeah.

01:21:39.002 --> 01:21:39.152
Right.

01:21:39.152 --> 01:21:40.282
And yeah, yeah, exactly.

01:21:40.282 --> 01:21:51.301
So it's, but, but for them, like they are, they're, they're so exposed to the reality of humanity in a way that we just weren't right.

01:21:51.301 --> 01:21:54.662
Like they grew up seeing people fail online.

01:21:54.662 --> 01:22:03.367
They grew up seeing people succeed spectacularly by way of, you know, Well, I'm taking advantage of the, the, you know, the world around that.

01:22:03.377 --> 01:22:07.006
I mean, like they, they see humanity in a different way and they're so jaded by it.

01:22:07.087 --> 01:22:12.527
And so they're just real, you know, they're, they're, they're really are the realist generation as far as I'm concerned.

01:22:12.596 --> 01:22:16.556
And they are likely to lose ground in the standard of living.

01:22:17.157 --> 01:22:19.577
Like Americans have lived at like.

01:22:20.601 --> 01:22:26.481
Two standard deviations above the average of the world forever for, or something like since World War II virtually.

01:22:27.221 --> 01:22:28.492
And we're going to lose that.

01:22:28.971 --> 01:22:32.622
It's just too expensive to labor stuff here to some extent.

01:22:33.082 --> 01:22:34.881
Well, until all the money redistributes.

01:22:34.921 --> 01:22:35.261
Right.

01:22:35.702 --> 01:22:35.992
Yeah.

01:22:35.992 --> 01:22:37.471
Well, for another 40 years.

01:22:37.511 --> 01:22:37.761
Yeah.

01:22:37.761 --> 01:22:42.652
And who knows, like if, if we lose reserve currency status, then there's going to be a lot of shift.

01:22:42.652 --> 01:22:45.782
And, but how you do things domestically matters a lot in that.

01:22:45.782 --> 01:22:47.702
And what's, what, what we're trying to do.

01:22:47.702 --> 01:22:49.721
If we get a lot of questions.

01:22:49.811 --> 01:22:50.051
Yeah.

01:22:50.051 --> 01:22:57.771
I mean, we could like that, that's a different, that's a whole different podcast, probably not one that you would invite me to because I'd be like, I don't know, man, let's advertise about it.

01:22:58.101 --> 01:23:02.662
Let's take a, uh, let's take a 30 second pause and go take a bathroom break.

01:23:02.891 --> 01:23:04.872
And, uh, we'll do a.

01:23:05.402 --> 01:23:09.192
Flash fly over a little bit and come back to some fun stuff.

01:23:09.282 --> 01:23:09.481
Okay.

01:23:09.481 --> 01:23:09.981
That sounds good.

01:23:10.021 --> 01:23:10.212
All right.

01:23:10.212 --> 01:23:10.471
Cheers.

01:23:10.542 --> 01:23:10.891
Awesome.

01:23:55.577 --> 01:24:01.867
One of my, one of my favorite things to say about business is that, uh, the root word of business is what?

01:24:02.657 --> 01:24:03.136
Busy.

01:24:03.256 --> 01:24:03.587
Yeah.

01:24:04.867 --> 01:24:05.657
Isn't that weird?

01:24:06.056 --> 01:24:06.846
Is that really true?

01:24:06.877 --> 01:24:07.176
Yeah.

01:24:07.532 --> 01:24:08.091
Interesting.

01:24:09.171 --> 01:24:23.181
Well, and it's part of like, there's, there's an economist I used to follow and don't really anymore, but that's not just cause I lost track frankly, but he said the, the, the foundation of all economics is two words, add value.

01:24:23.471 --> 01:24:23.731
Yeah.

01:24:24.112 --> 01:24:25.702
And you got to stay busy to add value.

01:24:25.832 --> 01:24:26.402
Absolutely.

01:24:26.402 --> 01:24:37.381
And you were talking about adding value to your clients and their ad buying and being different in that regard than being the creative force behind hitting the core of who somebody is.

01:24:37.492 --> 01:24:37.902
Hmm.

01:24:38.572 --> 01:24:41.252
And adding value in how you communicate that, I guess.

01:24:41.252 --> 01:24:41.471
Yeah.

01:24:41.471 --> 01:24:41.681
Yeah.

01:24:41.692 --> 01:24:42.872
Like that's the core of your business.

01:24:42.881 --> 01:24:44.162
Kind of like how, what's your core?

01:24:44.192 --> 01:24:45.452
What's, what's the core of your business?

01:24:45.542 --> 01:24:54.612
The core of our business is, uh, uh, well, I can boil it down to like, there's, there's four, like, I'll say the tenants because the core can be defined a few different ways.

01:24:54.622 --> 01:24:59.551
But I think what makes us, us is, uh, for very human things.

01:24:59.572 --> 01:25:04.011
And I think there was a sentient moment when I started this agency that I probably wouldn't be able to do now.

01:25:04.011 --> 01:25:07.381
I don't know, it must've been blocked out or something because I was like, how do we.

01:25:07.856 --> 01:25:11.247
What are the four things are going to be, you know, four or five things are going to be the most important to us?

01:25:11.346 --> 01:25:19.037
Yeah, what's gonna make us us not we're a comedy agency or you know, my background like I did this that and the other Right, right.

01:25:19.037 --> 01:25:21.484
I just I was part of we had to meet.

01:25:21.484 --> 01:25:22.038
Yeah.

01:25:22.038 --> 01:25:25.546
Yeah, exactly It's kindness generosity trust and empathy.

01:25:25.587 --> 01:25:27.506
Oh, well, that's awfully nice.

01:25:27.646 --> 01:25:34.091
Well, I know it's very hippie dippie kindness generosity Trust.

01:25:34.242 --> 01:25:34.992
Trust.

01:25:35.351 --> 01:25:36.011
And empathy.

01:25:36.021 --> 01:25:36.601
Yes, sir.

01:25:36.662 --> 01:25:36.752
Wow.

01:25:37.362 --> 01:25:41.782
Uh, and um, those are our guiding principles as a company.

01:25:41.796 --> 01:26:01.766
Um, and whenever we're feeling off or, you know, we feel like we might've maybe lost a couple of pitches in a row or something, uh, or, you know, or, you know, just as, as a virtual agency, because we live all over, we don't have an office to talk about what's well, you can just focus in on one of those at a staff meeting.

01:26:01.877 --> 01:26:02.096
Yeah.

01:26:02.096 --> 01:26:02.287
Yeah.

01:26:02.287 --> 01:26:04.497
You might be able to exactly more than anything.

01:26:04.497 --> 01:26:07.676
It's just like, you know, I have to, you know, it's a helpful reminder.

01:26:07.676 --> 01:26:09.686
Just be like, This is a tough situation.

01:26:09.686 --> 01:26:10.346
I'm going to come into it.

01:26:10.356 --> 01:26:11.527
Does this fit the filter?

01:26:11.587 --> 01:26:12.136
Yeah, right.

01:26:12.157 --> 01:26:21.157
You know, I need to remind myself to be generous with my, you know, my time and my energy and my, you know, my, my, my vibe, you know, uh, or whatever that might be.

01:26:21.657 --> 01:26:28.777
Or, you know, like this is like very, you know, functionally, like I want to be as generous with our, you know, money as possible.

01:26:28.957 --> 01:26:31.867
So you can pay as people pay our people as much as, as we can afford.

01:26:31.936 --> 01:26:32.337
Right.

01:26:32.527 --> 01:26:32.846
Right.

01:26:32.896 --> 01:26:34.877
So it is those four things, man.

01:26:34.886 --> 01:26:38.346
Like, uh, they, they came to me in one night.

01:26:39.171 --> 01:26:41.231
No, no, but, but really it was one of those things.

01:26:41.421 --> 01:26:52.141
Like I remember writing it on a whiteboard when I was just, you know, kind of thinking this, this agency up and, uh, and it just like, they just stuck and everyone was just like, yeah, that's who we are.

01:26:52.141 --> 01:26:53.481
That feels right for party land.

01:26:53.542 --> 01:26:55.702
Did you see the values on the side of the tank?

01:26:55.761 --> 01:26:56.561
I did not before.

01:26:57.162 --> 01:27:06.511
Uh, we, so it's a, it's a long story, but we updated our values and they became kind of foo foo and you know, collaboration and then a big long definition and stuff.

01:27:07.011 --> 01:27:08.372
And last fall I was like.

01:27:09.061 --> 01:27:09.891
Fuck all that.

01:27:09.912 --> 01:27:22.952
Like what's what's simple gets done and you know, we've got to be able to communicate that and I've probably done a poor job of it, but, um, be smart, be kind, be true, uh, be local, be the change.

01:27:22.952 --> 01:27:24.242
Be you nice.

01:27:24.561 --> 01:27:31.221
Like for a founder owner, like if you can be smart, you can be kind, you can be true, stay local.

01:27:31.532 --> 01:27:32.631
You know, you don't have to stay local.

01:27:32.671 --> 01:27:45.051
You can build a national brand like Cheap Ahead has here from Northern Colorado and are you serving, like one of the things I love about your business is you're bringing all kinds of money to Colorado from other places.

01:27:45.532 --> 01:27:47.542
And you're sending it back out to some of your contractors.

01:27:48.157 --> 01:27:50.617
Um, but you're bringing it here from the big cities and stuff.

01:27:50.646 --> 01:27:53.157
But we, we, you're almost like a primary employer in that way.

01:27:53.207 --> 01:28:00.837
But there was so, there was such a rich history of advertising agencies in Colorado, uh, specifically, uh, Crispin Porter Bogusky.

01:28:00.997 --> 01:28:01.317
Okay.

01:28:01.337 --> 01:28:02.027
It was in Boulder.

01:28:02.247 --> 01:28:04.296
They started in Miami and then came to Boulder.

01:28:04.317 --> 01:28:04.686
Okay.

01:28:04.726 --> 01:28:06.846
One of the best ad agencies for you.

01:28:07.006 --> 01:28:09.386
Uh, yeah, 20 years.

01:28:09.426 --> 01:28:15.596
I mean, like, uh, uh, Bogusky, he still, at least I think still lives in Boulder.

01:28:15.617 --> 01:28:17.987
Um, but there's a lot of offshoot.

01:28:18.436 --> 01:28:22.837
You know, agencies, you know, very talented people, whether it's a production zone or whatever.

01:28:22.837 --> 01:28:24.146
People move to Colorado by choice.

01:28:24.197 --> 01:28:25.006
Yeah, exactly.

01:28:25.006 --> 01:28:28.556
You know, they stay in LA or stay in New York by convenience, but.

01:28:31.912 --> 01:28:42.471
It's funny because I think that the people who stay in this would seem antithetical to, you know, what we know of Colorado, but they stay in San Francisco, sorry, in Los Angeles and in New York because it's safe.

01:28:42.572 --> 01:28:45.381
Yeah, because they're close to the heartbeat.

01:28:46.782 --> 01:28:49.912
Coming here is a lot like being a pioneer in that way.

01:28:49.942 --> 01:28:50.752
Yeah, yeah, yeah.

01:28:50.782 --> 01:28:51.872
You know, you're just like, I'm gonna work.

01:28:52.662 --> 01:28:55.301
Or Austin is another one of those pioneering towns right now.

01:28:55.731 --> 01:28:56.051
Yep, yep.

01:28:56.051 --> 01:28:57.072
Or Tennessee, parts of Tennessee.

01:28:57.072 --> 01:28:58.551
Yeah, Nashville.

01:28:58.551 --> 01:28:59.171
Yep, Nashville.

01:28:59.171 --> 01:28:59.681
I have a friend who just started.

01:28:59.681 --> 01:29:01.841
Even Knoxville, I think, a little bit, or one of those other towns.

01:29:02.947 --> 01:29:03.176
Yep.

01:29:03.176 --> 01:29:12.877
My friend Tom Hamling, uh, he, uh, opened a place called the mayor, uh, in, in, uh, it's an, it's an, uh, another agency in, in not, or sorry, in Nashville.

01:29:12.926 --> 01:29:23.546
Um, you know, but so, so we're all over the place, you know, but, but, but really like this is, uh, equidistant to both, you know, close, right.

01:29:23.567 --> 01:29:32.567
So it makes sense that you would be here as an ad agency because like, for those of us, much easier flights, like instead of flying from LA and trying to go spend a weekend in New York or, or.

01:29:32.917 --> 01:29:33.806
Tuesday, Wednesday.

01:29:34.487 --> 01:29:35.426
It's so much easier.

01:29:35.726 --> 01:29:38.636
It's like, I'd much rather be on a three hour flight than a six hour flight.

01:29:38.646 --> 01:29:39.006
Totally.

01:29:39.006 --> 01:29:41.006
And then the time changes that much less too.

01:29:41.197 --> 01:29:41.287
Yeah.

01:29:41.367 --> 01:29:46.447
He just, you know, and like, you know, plus it's just, it's kind of so goddamn beautiful here.

01:29:46.747 --> 01:30:00.112
You know, I'm going to say we put enough kind of Stuff from your past into the story here, talking about weed farming and things that we don't have to go all the way back through the life journey where there are two or three defining moments.

01:30:00.862 --> 01:30:04.912
You mentioned eating mushrooms, but then you still try to sign up for the Air Force after you ate mushrooms.

01:30:04.912 --> 01:30:05.782
Yeah, I did.

01:30:06.242 --> 01:30:08.072
So, oh, we haven't even talked.

01:30:08.502 --> 01:30:09.346
We're gonna have to have you for a while.

01:30:09.606 --> 01:30:12.056
We're going to have to have you on for a number two episode.

01:30:12.056 --> 01:30:14.367
Yeah, we'll, we'll just jump in the, I love them.

01:30:15.006 --> 01:30:17.457
I'm a once in the morning and once at night kind of guy.

01:30:17.457 --> 01:30:18.667
I dig it.

01:30:18.737 --> 01:30:19.127
Yeah.

01:30:19.256 --> 01:30:24.726
Um, but we just don't, don't have the time and we always talk about faith, family, and politics.

01:30:25.117 --> 01:30:25.796
Do you want to get into it?

01:30:26.167 --> 01:30:26.436
Yeah.

01:30:26.921 --> 01:30:27.242
Alright.

01:30:27.311 --> 01:30:27.752
Yeah, yeah.

01:30:28.231 --> 01:30:28.721
Right now.

01:30:28.851 --> 01:30:32.212
And so we're gonna, we're gonna do the Time Machine episode next time.

01:30:32.212 --> 01:30:36.742
We'll, we'll bump into you and your little pot dealing family in the rural Oregon.

01:30:36.742 --> 01:30:41.752
Me just like, you know, traipsing through the woods with my Seven year old carrying big boy secrets.

01:30:41.801 --> 01:30:45.662
Yeah, with my 80, uh, 80cc three wheeler and my BB gun, my dog.

01:30:45.731 --> 01:30:46.141
Yeah, yeah.

01:30:46.152 --> 01:30:46.692
Fuck yeah, man.

01:30:46.891 --> 01:30:47.412
I dig it.

01:30:47.742 --> 01:30:48.421
Um.

01:30:48.796 --> 01:30:50.646
Where would you like to start on the, on the faith?

01:30:50.716 --> 01:30:52.627
Oh, and, and you want a little bit more?

01:30:52.636 --> 01:30:53.056
You know what?

01:30:53.176 --> 01:30:53.426
I'm good.

01:30:53.867 --> 01:30:53.966
I'm good.

01:30:53.966 --> 01:30:54.447
Yeah, I'm, I'm there.

01:30:54.466 --> 01:30:58.277
I was gonna say we, I'm gonna, okay, I'm good too, but Jill's gonna pick me up.

01:30:58.306 --> 01:31:07.367
So, which would you choose, um, for, like out of those three, you just get one more little taste, um, out of curiosity.

01:31:07.367 --> 01:31:12.346
So the Maker's Mark from William Oliver's, the Old Elk, or the Oak End?

01:31:14.561 --> 01:31:15.091
You know what?

01:31:15.171 --> 01:31:19.782
Uh, so we just did a, a pitch with And we didn't really talk about Old Elk yet.

01:31:19.811 --> 01:31:20.561
No, we haven't yet.

01:31:20.622 --> 01:31:27.301
Um, but we just did a, a, a pitch with, um, the parent company for Maker's Mark, they're called Suntory.

01:31:27.582 --> 01:31:27.771
Okay.

01:31:27.771 --> 01:31:29.242
It's a Japanese, uh Yeah, yeah.

01:31:29.242 --> 01:31:30.402
liquor brand, you know, holding company.

01:31:30.532 --> 01:31:30.902
Yep, yep.

01:31:30.902 --> 01:31:33.271
Uh, we didn't win, so I'm going to put that aside.

01:31:33.341 --> 01:31:34.042
I'm not bitter.

01:31:34.396 --> 01:31:35.737
Sorry, I'm not bitter.

01:31:35.787 --> 01:31:36.777
I loved them.

01:31:36.777 --> 01:31:37.707
They were fucking great.

01:31:37.716 --> 01:31:38.646
Like they're, they're so awesome.

01:31:38.646 --> 01:31:40.077
And it wasn't a, it wasn't maker's mark.

01:31:40.077 --> 01:31:41.516
It wasn't that, that specific group.

01:31:41.516 --> 01:31:43.056
It was a new thing that they were bringing over.

01:31:43.367 --> 01:31:50.407
Uh, but I just, just because of that, uh, uh, I'm going to move over to, I'm going to keep it local.

01:31:50.516 --> 01:31:52.337
Uh, I would do the ax and the Oak.

01:31:52.686 --> 01:31:53.016
Okay.

01:31:53.207 --> 01:31:53.506
Yeah.

01:31:53.546 --> 01:31:55.466
You don't actually, we'll have another just a little bit.

01:31:55.737 --> 01:31:58.747
I'll I'll go like I can do a third of a shot core shot.

01:32:01.216 --> 01:32:01.527
Okay.

01:32:01.527 --> 01:32:11.652
So faith, Family politics at your discretion, you know, they are so intertwined I'm gonna start with I'm gonna start with politics because that's good.

01:32:11.652 --> 01:32:13.101
I think it's good with they are.

01:32:13.112 --> 01:32:14.381
Yeah agreed.

01:32:14.452 --> 01:32:32.072
I agree I'm gonna start with politics because I I feel like it is wild time Yeah, it is and you know, there's so many like it is it probably is the one that is the least Uh, important to me, not that I don't care about what's happening in the world.

01:32:32.072 --> 01:32:34.282
And I'm not involved in all I kind of said, don't have an opinion.

01:32:34.652 --> 01:32:41.282
It just seems that, uh, it is the one, and I have a wild family, but politics is definitely the one that has the most idiots involved.

01:32:41.412 --> 01:32:54.777
And I'm just like, like, it is like, I mean, Look, if I was going to write a TV show, which I have before, yeah, I've written for a TV show and, uh, you know, and I've written, you know, pilots and stuff like that.

01:32:55.207 --> 01:33:03.046
If I was gonna do that, I would start with how can I, how can I take, uh, inspiration from American politics?

01:33:03.056 --> 01:33:05.056
Cause it is so rich with characters.

01:33:05.106 --> 01:33:05.537
Oh man.

01:33:05.832 --> 01:33:12.462
And, and, and the plot lines golden girls have got nothing on the dementia person vases, orange man, bad.

01:33:12.481 --> 01:33:18.622
I mean, it is, I'm going to say I'm just for the sake of like our listeners, because they're like, you know, they don't come here for this.

01:33:18.622 --> 01:33:19.021
I'm sure.

01:33:19.511 --> 01:33:24.872
I'm going to say that right down the line, everyone, if you get into politics.

01:33:26.006 --> 01:33:27.367
The ego on you.

01:33:28.426 --> 01:33:28.837
You think?

01:33:28.837 --> 01:33:29.117
Really?

01:33:29.117 --> 01:33:29.817
The ego on you.

01:33:30.247 --> 01:33:32.117
I think for some people it's service oriented.

01:33:32.457 --> 01:33:34.356
And then they get corrupted.

01:33:34.377 --> 01:33:36.787
I think as you go up And then they get ruined.

01:33:36.846 --> 01:33:47.381
I think as you go up is I would absolutely say that Uh, want to help on a civic level from, you know, like a local, you know, or even the County or whatever.

01:33:47.561 --> 01:34:02.641
I believe that I could help now they wouldn't elect me because I'm jackass, but, um, but I would love to help on a local level, but as you march up the line and the Character that you have to become and the, the, and the, uh, right.

01:34:03.002 --> 01:34:07.091
Well, especially with a fundraising machine, like the amount of dick you have to suck.

01:34:07.311 --> 01:34:12.761
Well, there's that, but also the, the singular, actually, that was a metaphor.

01:34:12.841 --> 01:34:14.671
Well, you become a cartoon kind of, right.

01:34:14.671 --> 01:34:15.731
So you think about Bugs Bunny.

01:34:15.752 --> 01:34:22.502
So Bugs Bunny would do things like he would, he would, he would, he would, he would do like, you know, exactly what Bugs Bunny would do in every situation.

01:34:22.502 --> 01:34:22.731
Right.

01:34:23.627 --> 01:34:24.856
And those are my favorite kind of people.

01:34:24.877 --> 01:34:25.856
Like, I think they're really funny.

01:34:25.856 --> 01:34:27.417
And I'd make ad campaigns about them all the time.

01:34:27.436 --> 01:34:27.697
Right.

01:34:28.606 --> 01:34:29.867
That is what politicians are.

01:34:29.886 --> 01:34:33.247
You are a one dimensional, I only do this.

01:34:33.296 --> 01:34:36.777
I cannot do this or else I will off the people that gave me money.

01:34:36.796 --> 01:34:42.987
I am, uh, financially beholden to this image that I have created and sold to you.

01:34:43.707 --> 01:34:45.046
And I can only do that.

01:34:45.226 --> 01:34:54.686
Having people who are one dimensional lead our country is to the, is, is, is to the detriment of the future of our country.

01:34:55.782 --> 01:34:58.292
So it's all about funding is what I think I'm hearing.

01:34:58.442 --> 01:34:59.112
It is, it is.

01:34:59.141 --> 01:35:00.502
But like, you know, like we're people.

01:35:00.542 --> 01:35:03.292
So just the really rich people who just tell us all what to do.

01:35:03.341 --> 01:35:04.042
That would be better.

01:35:04.101 --> 01:35:07.652
I mean, if you think about it, like, think about like, think about the constitution, right?

01:35:07.671 --> 01:35:09.231
We, the people, right.

01:35:09.231 --> 01:35:09.891
That's how it starts.

01:35:09.971 --> 01:35:10.542
Yeah.

01:35:10.782 --> 01:35:12.662
So you're an individual Liberty guy.

01:35:13.002 --> 01:35:15.752
I am sounds like a little bit, I wouldn't even go that far.

01:35:15.752 --> 01:35:18.981
Like, I don't even think I've solidified that, you know, because like it changes so often.

01:35:18.981 --> 01:35:22.716
I'm just like, so it's like, it's like, The whole process is so boring to me.

01:35:22.947 --> 01:35:23.476
I'm just like, what the fuck?

01:35:23.497 --> 01:35:24.646
You just don't really care.

01:35:24.896 --> 01:35:26.037
It's don't care.

01:35:26.077 --> 01:35:28.497
It's just that I don't know where to jump in, you know?

01:35:28.497 --> 01:35:31.917
I mean, like, I know what I, I know what my values are as a human being.

01:35:31.936 --> 01:35:34.146
I know, uh, so let's talk about that.

01:35:34.157 --> 01:35:35.596
Who, who earns your votes?

01:35:35.987 --> 01:35:40.627
Like, are you a party over person, person, or are you a person over party person?

01:35:42.596 --> 01:35:43.527
Like, what do you care about?

01:35:43.537 --> 01:35:45.306
Well, I mean, every four years is different.

01:35:45.356 --> 01:35:45.777
Right.

01:35:45.867 --> 01:35:46.226
Right.

01:35:46.277 --> 01:35:48.046
You know, we don't have to talk national scale.

01:35:48.077 --> 01:35:58.377
Like, what do you really, like, small business is pretty hard sometimes, right?

01:35:59.226 --> 01:36:13.167
Like there's a, there's a, there's an obstacle to getting something to be sustainable, you know, and, and, and then there's an obstacle to scaling it, to paying your people as much as you can and still send your kids to college.

01:36:14.117 --> 01:36:18.027
Um, like what are some of the things that are important to you in that space?

01:36:18.992 --> 01:36:26.212
I think that business, and it's certainly on a, on a local level, business is what keeps us the, you know, keeps our communities going, right?

01:36:26.242 --> 01:36:36.912
Like we live in a, an, an area that it doesn't have a ton of, well, actually, you know, Fort Collins actually does, but like, let's say the most of rural America doesn't have a lot of, you know, big businesses.

01:36:36.921 --> 01:36:37.962
They don't have Amazon.

01:36:37.971 --> 01:36:40.381
They don't have, you know, totally, they don't have Boeing.

01:36:40.402 --> 01:36:42.362
They don't have, you know, they've got a great elevator.

01:36:42.362 --> 01:36:42.381
Yeah.

01:36:42.381 --> 01:36:45.671
Cafe, you know, a school system.

01:36:45.752 --> 01:36:46.011
Yeah.

01:36:46.011 --> 01:36:46.271
Right.

01:36:46.271 --> 01:36:55.042
So what really keeps those, you know, those communities, you know, together, if somebody can be a small manufacturer and employ 22 people, that's a huge deal.

01:36:55.061 --> 01:36:55.532
Right.

01:36:55.582 --> 01:36:55.811
Yeah.

01:36:55.811 --> 01:36:56.181
Right.

01:36:56.712 --> 01:37:10.912
Uh, so I believe in supporting small business, so whatever party at whichever time is going to believe in that, because I, I mean, as much as I want to say, like, you know, They're like, everybody has their thing and this is our fucking ticket and whatever, like it, it changes, you know what I mean?

01:37:10.912 --> 01:37:16.761
It's like, you know, even, even Trump is like, you know, like he doesn't have a real consistent opinion on abortion.

01:37:16.761 --> 01:37:17.202
Totally.

01:37:17.271 --> 01:37:17.542
Right.

01:37:17.542 --> 01:37:27.921
Well, and he's kind of part of the, his whole mega thing is maybe some nationalistic protection after Republicans for a long time were like free markets.

01:37:27.921 --> 01:37:28.212
Let's just.

01:37:28.881 --> 01:37:30.171
Let China sell us everything.

01:37:30.181 --> 01:37:30.332
Yeah.

01:37:30.332 --> 01:37:30.551
Right.

01:37:30.721 --> 01:37:31.002
Right.

01:37:31.002 --> 01:37:35.511
And then, and then he's like, we're not going to do that anymore.

01:37:35.542 --> 01:37:35.851
Yeah.

01:37:35.891 --> 01:37:38.662
Like, like, yeah.

01:37:38.742 --> 01:37:43.372
How about, what do you think about, I mean, we just had an assassination attempt, like no shit, like four days ago.

01:37:43.452 --> 01:37:46.702
Is this the first podcast since that time?

01:37:46.811 --> 01:37:46.912
Yeah.

01:37:46.912 --> 01:37:47.162
Yeah.

01:37:47.162 --> 01:37:54.782
I mean, I've, I've mocked the Biden debate or I don't know why I called the Biden debate because that was the headline coming out of it.

01:37:54.782 --> 01:37:57.282
It was Biden, you know, like he, he didn't have his best day.

01:37:57.282 --> 01:38:00.942
And I have a lot of people coming on that are just anybody but Trump.

01:38:01.202 --> 01:38:10.171
Yeah, frankly, like probably half my guests are like, I don't care if he's retarded or a vegetable, I'm not voting for Donald Trump.

01:38:10.421 --> 01:38:12.171
I've been, I've been advocating for RFK.

01:38:12.372 --> 01:38:12.631
Yeah.

01:38:12.631 --> 01:38:14.442
I think RFK would probably be the best.

01:38:14.481 --> 01:38:18.841
Cause I do think that Donald Trump is corrupted by the pharma, uh, industrial complex.

01:38:18.841 --> 01:38:19.591
Of course he is.

01:38:19.712 --> 01:38:20.442
He's a businessman.

01:38:20.442 --> 01:38:21.822
At least that, right?

01:38:21.822 --> 01:38:22.471
They got his beef pockets.

01:38:22.471 --> 01:38:23.002
Of course he is.

01:38:23.072 --> 01:38:23.471
Right.

01:38:24.212 --> 01:38:26.082
Like, and then the thing is like, he's so inconsistent.

01:38:26.662 --> 01:38:29.242
If there so much of what he says, like, and he'll say, right.

01:38:29.242 --> 01:38:29.931
I don't trust him.

01:38:30.141 --> 01:38:30.796
No, no, you can't.

01:38:30.796 --> 01:38:31.641
You can't trust that man.

01:38:31.641 --> 01:38:33.051
So can I have you vote for RFK?

01:38:33.112 --> 01:38:33.891
Yeah, absolutely.

01:38:34.042 --> 01:38:34.282
Okay.

01:38:34.282 --> 01:38:35.782
Yeah, sure.

01:38:35.782 --> 01:38:41.962
Like he should be the Democratic nominee instead of I can be bought with whiskey and use instead of Biden.

01:38:41.966 --> 01:38:43.971
Like, I'm so embarrassed for our country.

01:38:44.851 --> 01:38:53.252
'cause don't, don't, don't gimme that shit that people didn't know that Biden should have been in abreast home or whatever you call that.

01:38:53.252 --> 01:38:54.692
I mean, like years ago they knew, they knew what it was.

01:38:54.692 --> 01:38:55.712
I knew it in 2020.

01:38:55.716 --> 01:38:55.862
Yeah.

01:38:55.862 --> 01:38:58.351
They like, they knew by the way, they hit him in 2020 and just.

01:38:59.021 --> 01:39:04.551
Like they amp him up on freaking, uh, uppers for a few short press conferences in the state of the union.

01:39:04.551 --> 01:39:10.561
But that doesn't hide the fact that he's lost his, like he was never that smart and he's lost his mojo.

01:39:10.561 --> 01:39:22.881
And so he used to be when he was younger, he was a firecracker, but he was a plagiarizer and he was always ambitious, but he wasn't ever that smart in my opinion, because he wouldn't have caught, caught, caught.

01:39:23.051 --> 01:39:25.152
Plagiarizing then, like, don't be a dumbass.

01:39:25.162 --> 01:39:28.452
I know, but that's what I'm talking about with like, politics, right?

01:39:28.452 --> 01:39:29.521
But he was at least capable.

01:39:29.551 --> 01:39:32.101
You get up to a certain point, you become a cartoon.

01:39:32.171 --> 01:39:32.641
Right.

01:39:32.792 --> 01:39:37.311
Right, and so Well, and so he's bought and paid for Yeah.

01:39:37.332 --> 01:39:38.242
Alzheimer's patients?

01:39:38.372 --> 01:39:39.082
Well, who knows?

01:39:39.141 --> 01:39:46.287
Yeah, I mean, I can't comment on that, but I certainly can say that Uh, I think the two party system is broken.

01:39:46.296 --> 01:39:47.386
I'm just going to go back to that.

01:39:47.417 --> 01:39:47.697
Yeah.

01:39:47.707 --> 01:39:48.287
I'll be one of those people.

01:39:48.667 --> 01:39:49.577
Two party system is broken.

01:39:49.577 --> 01:39:51.176
So you, you are on board for voting RFP?

01:39:51.237 --> 01:39:51.896
Absolutely.

01:39:54.577 --> 01:39:54.856
I love that.

01:39:54.856 --> 01:39:55.356
Well, why not?

01:39:55.386 --> 01:39:58.117
Cause he should be the nominee, but the Democrats would never have him.

01:39:58.117 --> 01:39:59.072
Cause they couldn't control him.

01:39:59.192 --> 01:40:11.792
I wish that there was an opportunity for a third party candidate that wasn't Ross Perot, you know, kind of a situation, you know, where it was just like, there was an opportunity for there to be an actual, like, not just a 50, 50, an actual uniter.

01:40:11.862 --> 01:40:12.282
Yeah.

01:40:12.282 --> 01:40:12.551
Right.

01:40:12.561 --> 01:40:14.862
Like something that like, you know, people could say like, you know, I'm.

01:40:15.197 --> 01:40:17.317
It's, I'm not binary like that, right?

01:40:17.317 --> 01:40:24.667
Like, I'm not, like, red, I'm not blue, I'm kind of, like, sometimes I'm this, sometimes I'm that, you know, whatever, I'm not speaking for myself, I'm just speaking for most people.

01:40:24.936 --> 01:40:28.363
Because I think most people are, you know, a version of both.

01:40:28.363 --> 01:40:29.407
Should we just do a speed round?

01:40:29.587 --> 01:40:30.037
Yeah, sure.

01:40:30.417 --> 01:40:30.917
Guns.

01:40:31.752 --> 01:40:32.261
I own one.

01:40:33.301 --> 01:40:33.841
Abortion?

01:40:34.942 --> 01:40:41.481
Uh, uh, I think that it is up to, gosh, you know, you caught me off, uh, I think it is up to the person, the individual.

01:40:41.481 --> 01:40:42.311
I'll leave it up to the individual.

01:40:42.311 --> 01:40:43.292
The person carrying it?

01:40:43.502 --> 01:40:43.851
Yes.

01:40:44.292 --> 01:40:49.731
Um, your baby mama at eight months wants to have an abortion, decides to have an abortion without your consent.

01:40:50.282 --> 01:40:50.731
How do you feel?

01:40:51.957 --> 01:40:54.027
Uh, well, I wish I would have a say in that.

01:40:54.117 --> 01:41:00.247
Uh, but you know, at eight months, I'm assuming that she, I would trust this person enough to know that there was probably a, no, it's just super inconvenient.

01:41:00.247 --> 01:41:03.006
And she's really mad at you from a Facebook post that you put online.

01:41:03.087 --> 01:41:03.756
Oh my goodness.

01:41:03.827 --> 01:41:05.787
Like I would be devastated.

01:41:06.186 --> 01:41:06.527
Fair.

01:41:07.266 --> 01:41:08.466
I'm just saying it's complex.

01:41:08.577 --> 01:41:08.817
Yeah.

01:41:08.856 --> 01:41:19.386
Um, let's talk about immigration, um, open borders, uh, path to citizenship, deportation, path decision, citizenship for anybody that's been here so far.

01:41:19.417 --> 01:41:19.907
Yeah.

01:41:20.716 --> 01:41:21.327
And.

01:41:22.322 --> 01:41:25.292
Educational on that path, like long, hard seven year path.

01:41:25.362 --> 01:41:34.212
I think, I think that people who come here are coming here not only to, I mean, there's a, hopefully most of them are here trying to come here to have a better life.

01:41:34.221 --> 01:41:34.471
Yeah.

01:41:34.492 --> 01:41:38.631
Myriad of reasons that running from something, you know, like, you know, they see all these parents are from Mexico.

01:41:39.186 --> 01:41:43.506
She was born in Southern California, bilingual and she's awesome.

01:41:43.506 --> 01:41:44.207
I'm so proud of her.

01:41:44.237 --> 01:41:48.056
Like she's upscaled herself so much working for us and I'm proud of them.

01:41:48.106 --> 01:42:01.527
Yeah, no, I just think that like, I would probably expect if I was going to go to another country that they would say like, Hey man, it's cool if you come here because you're going to bring value or, you know, like, Hey, that thing that you were running from is really fucking scary.

01:42:01.527 --> 01:42:05.426
But when you come here, you have to contribute.

01:42:05.457 --> 01:42:06.317
Then you have to be an American.

01:42:06.516 --> 01:42:12.676
Yeah, well, or you have to pay taxes, you have to find a way to pay taxes, you know, you're like, you know, can you vote before you pay taxes?

01:42:14.096 --> 01:42:15.686
Or become a citizen?

01:42:19.306 --> 01:42:21.466
Can you, can you vote first?

01:42:21.497 --> 01:42:27.846
You know, I think that there's a package deal that you get when you accomplish a certain set of tasks.

01:42:27.917 --> 01:42:28.186
Okay.

01:42:28.546 --> 01:42:28.896
Right.

01:42:28.926 --> 01:42:31.657
And some of that is Even a green card maybe doesn't get it.

01:42:32.117 --> 01:42:32.506
You can be here.

01:42:32.506 --> 01:42:33.317
You can stay here permanently.

01:42:33.356 --> 01:42:34.106
Not a visa.

01:42:34.167 --> 01:42:35.087
I would say no visa.

01:42:35.127 --> 01:42:39.186
Like if you got a green card, you're a little bit more established and like, you're going to be here for a longer term.

01:42:39.207 --> 01:42:40.787
And like, I think you should be able to vote.

01:42:41.027 --> 01:42:42.317
Um, Ukraine.

01:42:43.287 --> 01:42:43.947
Oh my God.

01:42:43.976 --> 01:42:44.917
Fuck Russia.

01:42:44.917 --> 01:42:44.987
Fuck Russia.

01:42:45.796 --> 01:42:46.106
Okay.

01:42:46.106 --> 01:42:50.287
So you, whatever it takes, we can go broke, put Ukraine and NATO.

01:42:50.867 --> 01:42:54.606
I think, I think Ukraine has Russia starts World War III.

01:42:55.016 --> 01:42:55.957
Well, that's Russia's fault.

01:42:56.896 --> 01:42:57.487
That's not mine.

01:42:57.567 --> 01:43:03.527
Well, but you don't think that's complex with the way that NATO is slowly expanded.

01:43:03.527 --> 01:43:04.287
It's very simple.

01:43:04.436 --> 01:43:06.186
Russia bad, everybody else good.

01:43:06.256 --> 01:43:06.567
Okay.

01:43:07.016 --> 01:43:07.296
All right.

01:43:08.016 --> 01:43:08.277
Okay.

01:43:08.516 --> 01:43:09.447
And I'm fucking around.

01:43:09.527 --> 01:43:12.407
I shouldn't be that, uh, that cavalier about this subject.

01:43:12.747 --> 01:43:17.886
Um, I think that, uh, that Putin is.

01:43:18.207 --> 01:43:21.886
Uh, is you got to stand up to, I think, I think, I think Putin is Russia.

01:43:22.197 --> 01:43:30.907
And so it's like, you know, it's not so simple to say like Russia bad, because Russia also good, you know, there's, there's a lot of good people, like a lot of good things to come out of Russia.

01:43:31.146 --> 01:43:33.077
I think their leadership is corrupt.

01:43:33.157 --> 01:43:35.016
I think that they are Machiavellian.

01:43:35.046 --> 01:43:37.856
I think that they are dangerous, dictatorial, all those things.

01:43:37.856 --> 01:43:48.702
And, uh, they're, they're literally, I think, uh, embarking on a genocidal Endeavor in a country that they think Well, they're a dying nation otherwise, in some ways.

01:43:48.872 --> 01:43:52.641
Um, just because of their own demographics and what they've done here with this war.

01:43:52.702 --> 01:43:56.601
I mean, they just want to go back to where they were, which was like, you know, a massive world power.

01:43:56.601 --> 01:43:59.051
They feel like they, you know, have lost And they deserve it somehow.

01:43:59.061 --> 01:43:59.851
Yeah, yeah, they deserve it.

01:43:59.862 --> 01:44:05.582
Do you think, uh, Putin is more likely to back down to Trump than he would be to Biden?

01:44:05.702 --> 01:44:06.091
No.

01:44:06.591 --> 01:44:07.421
He didn't give a fuck.

01:44:07.542 --> 01:44:08.072
He didn't care.

01:44:08.511 --> 01:44:08.742
Okay.

01:44:08.811 --> 01:44:09.761
Would you if you were Putin?

01:44:09.761 --> 01:44:10.141
Yeah.

01:44:10.521 --> 01:44:10.902
Yeah.

01:44:11.587 --> 01:44:12.277
I think so.

01:44:12.447 --> 01:44:20.256
I mean, unless knowing that the guy across the way was a little bit crazy, um, but he's just, but he's earned, but he's earned, he's going to keep part of a good part of Ukraine.

01:44:20.266 --> 01:44:21.556
Like that's how it's going to shake down.

01:44:21.567 --> 01:44:25.466
Honestly, is Russia is going to kind of keep Trump's going to win.

01:44:25.756 --> 01:44:30.606
Russia is going to keep what they've claimed was a Russian Ukraine is going to join NATO.

01:44:30.646 --> 01:44:33.867
And then they're going to have a little line there somewhere across Ukraine.

01:44:33.867 --> 01:44:35.931
And that'll be a friction point that we can always use.

01:44:36.481 --> 01:44:40.681
Spur up the military industrial complex economy if we need to.

01:44:41.752 --> 01:44:44.712
And then Putin's gonna die and then something else is gonna happen.

01:44:44.712 --> 01:44:45.641
Right, who the hell knows.

01:44:46.271 --> 01:44:46.811
Who the hell knows?

01:44:46.851 --> 01:44:48.242
I'm just sad that people are dying.

01:44:48.292 --> 01:44:49.221
Like, that's really sad.

01:44:49.282 --> 01:44:50.521
Let's talk about your kids.

01:44:50.641 --> 01:44:50.921
Mm.

01:44:51.431 --> 01:44:51.851
A good segue.

01:44:51.912 --> 01:44:53.481
We'll go to the family thing, yeah.

01:44:53.561 --> 01:44:56.271
Um, well, we can talk about their mom, too.

01:44:56.811 --> 01:45:02.782
Uh, so we do, we'll start with a one word description of your children, these four to nine year olds.

01:45:02.881 --> 01:45:03.212
Mm.

01:45:03.231 --> 01:45:11.811
So, uh, let's start with the, let's start with the youngest this time, just cause this is a pretty weird episode, we'll just change it up, so a one word for the youngest, and then a little expansion.

01:45:11.811 --> 01:45:11.851
Mm.

01:45:13.171 --> 01:45:22.671
Uh, James, uh, uh, you know, he, he is, you know, it's not, it's actually quite pertinent to James.

01:45:22.712 --> 01:45:26.671
Uh, he is the one that, uh, he's four years old.

01:45:26.671 --> 01:45:27.811
He's turning five in August.

01:45:28.301 --> 01:45:30.692
He will, he prefers to wear jeans.

01:45:31.131 --> 01:45:32.591
Dresses and beautiful things.

01:45:32.931 --> 01:45:37.731
And he even says boy music or girl music based on who's singing it.

01:45:37.752 --> 01:45:40.021
And so it's like, he loves Taylor Swift.

01:45:40.021 --> 01:45:41.032
He loves JoJo Seawide.

01:45:41.032 --> 01:45:53.631
Like he, like, he has a very strong opinion about his, his whole, like what he loves in the world and he is very beauty focused, like, he's just like, I just want, he's like, I want to be beautiful.

01:45:53.631 --> 01:45:55.462
Could be a fashion designer at some point or something.

01:45:55.692 --> 01:45:57.742
In fact, he wants fashion design lessons.

01:45:58.061 --> 01:45:59.862
He's like, dad, can I get fashion design lessons?

01:45:59.862 --> 01:46:03.082
And I'm like, Man, I don't even know how to track that down, but I will figure it out.

01:46:03.311 --> 01:46:06.021
Actually, CSU has actually a school of fashion design.

01:46:06.032 --> 01:46:06.641
Do they really?

01:46:06.721 --> 01:46:08.231
An underappreciated one, yeah.

01:46:08.311 --> 01:46:08.841
No shit.

01:46:08.872 --> 01:46:09.301
Yeah, yeah.

01:46:09.341 --> 01:46:11.112
Well, so he's, he's four years old.

01:46:11.152 --> 01:46:13.252
He dresses primarily in dresses.

01:46:13.681 --> 01:46:18.561
Uh, and he loves Pink, and he loves Taylor Swift, and he knows every song.

01:46:18.631 --> 01:46:19.082
How fascinating.

01:46:19.082 --> 01:46:21.502
And that is, uh, that is just his existence, man.

01:46:21.502 --> 01:46:23.252
Like, he is just so focused on that.

01:46:23.372 --> 01:46:25.011
Do you have a one word for him?

01:46:27.452 --> 01:46:28.471
He's so complex.

01:46:28.492 --> 01:46:29.971
He's such a complex little child.

01:46:30.042 --> 01:46:35.591
Uh, I would say, uh, his one word is, I would say beauty.

01:46:36.777 --> 01:46:49.556
Like he's, he's hyper focused on beauty and he, and he can identify it and he knows when it's something is not beautiful and he has a very, he's so far away from my own experience that I can't even really.

01:46:49.931 --> 01:46:53.591
I wish that I, I wish that I, I'm all about utility almost more.

01:46:53.712 --> 01:46:54.221
Yeah, me too.

01:46:54.462 --> 01:46:55.391
So, or something like that.

01:46:55.421 --> 01:46:55.662
Yeah.

01:46:55.721 --> 01:46:56.051
Yeah.

01:46:56.292 --> 01:47:03.462
I wish that my, I woke up in the morning and was just like, I'm gonna put on something beautiful today, What a, like what a, like what a gift.

01:47:03.641 --> 01:47:05.021
I was like, Matt's pretty interesting.

01:47:05.021 --> 01:47:06.521
I gotta wear my orange pants today.

01:47:08.801 --> 01:47:10.152
What shirt goes with my orange pants.

01:47:10.152 --> 01:47:10.902
Oh yeah, that one does.

01:47:10.902 --> 01:47:13.481
Floor one That has the same, the same, the salmon flowers on it.

01:47:13.542 --> 01:47:13.902
The blue ones.

01:47:13.902 --> 01:47:14.051
Yeah.

01:47:14.051 --> 01:47:14.351
I love it.

01:47:14.681 --> 01:47:15.492
How about your middle?

01:47:16.061 --> 01:47:16.902
Okay, well, okay.

01:47:17.351 --> 01:47:18.192
Uh, major.

01:47:18.551 --> 01:47:23.271
Major is my, uh, mom's maiden name.

01:47:23.601 --> 01:47:24.021
Oh, cool.

01:47:24.021 --> 01:47:24.822
So it's a family name.

01:47:26.101 --> 01:47:31.141
Major is, uh, he's, he's, uh, he just turned six.

01:47:31.872 --> 01:47:36.752
Um, he is so gosh.

01:47:37.487 --> 01:47:40.046
He's, uh, he's, he's very emotional.

01:47:40.756 --> 01:47:42.697
Uh, and not in like a, I'm going to freak out.

01:47:44.327 --> 01:47:54.636
No, no, but he's, he's like, but he's like, uh, he, he will travel the entire emotional spectrum over the course of a day and spend time at each crucial points.

01:47:54.966 --> 01:48:01.577
Uh, you know, he could wake up in the morning, just be a little, like, he's like, I'm not going to eat this bagel and you're not going to make me.

01:48:01.896 --> 01:48:03.077
And I'm pissed about it.

01:48:03.146 --> 01:48:04.207
Why is this bagel even here?

01:48:04.426 --> 01:48:06.756
And then like three minutes later, he's going to be like, dad.

01:48:07.686 --> 01:48:14.947
I want a squirt gun because I want to spray water up into the world and make it rain on my friends and have them think that that feels good.

01:48:14.987 --> 01:48:27.822
Like he's, he's like such a So with all my kids, and so this actually might be a relational maybe, yeah, this, this might help this discussion for all my kids.

01:48:27.822 --> 01:48:31.141
We talk about their superpower and it is exactly what you're talking about.

01:48:31.141 --> 01:48:36.421
Like what's the one word, uh, James brings beauty to all of our interactions, right?

01:48:36.752 --> 01:48:44.801
And that, that like beautiful is like his, uh, for major he's, uh, very, uh, he feels very deeply.

01:48:44.801 --> 01:48:48.261
He's a deep feeler and he exudes those feelings, but he is.

01:48:48.697 --> 01:48:49.907
Also expressive too.

01:48:49.947 --> 01:48:50.117
Yeah.

01:48:50.117 --> 01:48:54.317
And he's expressive and he's, and he is, uh, influenced by the feelings around him.

01:48:54.317 --> 01:48:58.556
So if things are tense, you can tell that he gets like, yeah.

01:48:58.596 --> 01:48:59.447
And I will say this.

01:48:59.457 --> 01:49:07.207
So like, you know, I made light of it earlier, but like, I, I am a level, uh, level one autistic.

01:49:08.771 --> 01:49:18.261
Level one is like not what they used to call, uh, functional autism, uh, as opposed to, you know, uh, I'm a functioning autist kind of a thing.

01:49:18.271 --> 01:49:23.702
I'm a, I'm a ADHD and maybe a slight level of autism are my.

01:49:24.181 --> 01:49:33.402
Nephew who was just wrestling in a national wrestling tournament camp thing is like, he's so much like me, but he's like fairly autistic.

01:49:33.402 --> 01:49:35.832
So I'm, I'm, I'm at least fringing on it, you know?

01:49:35.832 --> 01:49:36.862
So I understand you.

01:49:36.962 --> 01:49:42.622
So autism is a very complicated, uh, you know, superpower of sorts too.

01:49:42.681 --> 01:49:43.572
It is absolutely.

01:49:43.612 --> 01:49:53.771
If you appreciate it and if you lean into it, you know, so it's like my, my hyperfixation, you know, like all the things, you know, that come from it, like have made me the person I am today, as you would expect.

01:49:54.487 --> 01:49:57.277
but it is paternally passed down.

01:49:57.277 --> 01:50:05.811
Uh, I wonder sometimes if my boys have it because boys are more susceptible to it.

01:50:06.301 --> 01:50:12.841
Um, but major going back to that, but they, they are very, uh, they, they fixate and they are sensitive.

01:50:12.881 --> 01:50:14.002
They're very sensitive.

01:50:14.612 --> 01:50:16.971
Uh, and, uh, so, so majors.

01:50:17.292 --> 01:50:19.942
Which is a big, like, especially in the modern world.

01:50:20.157 --> 01:50:22.237
Like, boys that can actually feel emotion.

01:50:22.686 --> 01:50:24.226
And I'd encourage that.

01:50:24.726 --> 01:50:26.067
As long as they stay men.

01:50:26.136 --> 01:50:28.837
Yeah, exactly, and they will.

01:50:28.837 --> 01:50:29.277
Even if they don't.

01:50:29.287 --> 01:50:30.476
Or if they don't, right?

01:50:32.436 --> 01:50:35.506
I'm not trying to say that like I think gay is better than trans, personally.

01:50:35.506 --> 01:50:46.466
Like, not to get back into politics or whatever, but if your youngest son ends up Being a gay man and a fashion designer, I think that's way better than cutting his junk off and trying to turn into a girl.

01:50:46.567 --> 01:50:50.306
You know, uh, and I respect your opinion on that.

01:50:50.396 --> 01:50:50.747
Yeah.

01:50:50.947 --> 01:50:56.157
I will say that, um, whatever makes someone feel whole.

01:50:57.407 --> 01:51:02.016
Because there's nothing more alienating in this world than feeling alone.

01:51:02.027 --> 01:51:03.146
Yeah, fair, fair.

01:51:03.806 --> 01:51:15.646
And recognizing, please, that People's minds are delicate and they get enough of the wrong kinds of messages or hope in the wrong kind of thing that it couldn't be destructive.

01:51:15.707 --> 01:51:16.556
I think that it's important.

01:51:16.556 --> 01:51:23.367
Like I think we're going through a bit of a cultural, psychological significant thing right now.

01:51:23.367 --> 01:51:24.037
I totally agree.

01:51:24.067 --> 01:51:25.077
Like it's a contagion.

01:51:25.167 --> 01:51:27.197
Like maybe there's some people, yes.

01:51:27.747 --> 01:51:34.587
I do think that parents have a responsibility to not like enforce their perception of the world on their children.

01:51:34.646 --> 01:51:36.197
And just don't jump to it either.

01:51:36.197 --> 01:51:36.216
Sure.

01:51:37.167 --> 01:51:38.896
I mean, there's, there's extremes on both sides.

01:51:39.046 --> 01:51:42.936
I mean, it is, it is a sticky place to go complicated because I also don't want the government.

01:51:43.777 --> 01:51:45.317
Telling people what they should do.

01:51:45.827 --> 01:51:46.697
Yeah, right.

01:51:46.726 --> 01:51:47.756
Like it's all hard.

01:51:47.846 --> 01:52:01.402
It is we have seven minutes left Faith we haven't touched it Yeah, I went through a manic moment of hyperfixation.

01:52:01.412 --> 01:52:03.231
So again, it could go back to the autism thing.

01:52:03.662 --> 01:52:11.091
Um, but, uh, there was a point in my life where there one day, and this is water right there, by the way.

01:52:11.402 --> 01:52:12.752
Yeah, I've enjoyed it.

01:52:13.011 --> 01:52:14.671
I've enjoyed it when we were on our break.

01:52:14.752 --> 01:52:16.462
Sorry, that was so rude of me to just interrupt you.

01:52:16.481 --> 01:52:17.561
Well, everyone was urinating.

01:52:17.561 --> 01:52:18.891
So I was like, why not?

01:52:18.891 --> 01:52:23.101
Like make more urine, um, by way of drinking, uh, water.

01:52:23.532 --> 01:52:25.697
Um, so, You became hyper fixated.

01:52:25.707 --> 01:52:27.646
So there was a moment I woke up one day.

01:52:27.837 --> 01:52:28.096
Okay.

01:52:28.237 --> 01:52:32.317
And, uh, and it literally was exactly this.

01:52:32.317 --> 01:52:37.386
I woke up in the morning, uh, it was about, uh, six, five or six years ago.

01:52:38.226 --> 01:52:42.636
And, and I was like, I'm not Christian.

01:52:42.877 --> 01:52:44.056
I was, I was, I was raised.

01:52:44.317 --> 01:52:49.476
I don't believe in, I don't don't believe in Jesus as like, you know, the Christian or Catholic, you know, virgin or whatever.

01:52:49.676 --> 01:52:49.806
Okay.

01:52:49.917 --> 01:53:01.002
Uh, and then I was like, If I don't believe, if I'm not Christian or Catholic and, you know, or I'm not Jewish, Jewish or anything like that, I'm not, I don't come from those worlds.

01:53:01.181 --> 01:53:08.301
I mean, of course, you know, you can become Buddhist or whatever, but like, you know, like I didn't assign to a, to a, uh, uh, you know, a religion.

01:53:08.692 --> 01:53:12.971
I was like, well, I must be, I must believe in science.

01:53:13.822 --> 01:53:16.242
And then I was like, I don't know shit about science.

01:53:16.242 --> 01:53:20.042
And so I went into this situation where I was like, I'm going to figure this out.

01:53:20.721 --> 01:53:23.221
I started learning everything I could.

01:53:23.692 --> 01:53:27.511
About, uh, life as we know it.

01:53:27.582 --> 01:53:37.202
We'll just put it that way, you know, all the difference, like it's like, you know, scientific evolution, big bang chemistry, biology, geology, like in astrology, all this stuff.

01:53:38.171 --> 01:53:42.591
Along the way, I was like, Oh fuck, science doesn't have all the answers either.

01:53:43.591 --> 01:53:45.112
And I got fucking scared.

01:53:46.011 --> 01:53:47.082
I was like, Oh shit.

01:53:47.332 --> 01:53:47.832
Interesting.

01:53:47.881 --> 01:53:59.421
If science is wrong in a lot of ways, because I was able to go through stuff and they were like, we think that carbon dating, or we think that, you know, this or whatever, like, there's a lot of supposition.

01:53:59.792 --> 01:54:01.101
Then what is this circuit me?

01:54:01.112 --> 01:54:02.112
Is this before?

01:54:03.867 --> 01:54:07.686
Yeah, yeah, this was like 2017 ish.

01:54:07.686 --> 01:54:09.317
So I guess it would be six or seven years ago now.

01:54:09.957 --> 01:54:13.697
Uh, and, um, and I was like, well, I'm going to figure out, I think that.

01:54:14.157 --> 01:54:21.877
And I, at this, like I call it a manic moment, um, I was like, I think I can figure out the reason why we exist.

01:54:21.947 --> 01:54:22.287
Yeah.

01:54:22.396 --> 01:54:24.657
I can figure out the, the secret to That's pretty humble.

01:54:24.686 --> 01:54:26.506
I was like, well, I know, I know, for real.

01:54:26.707 --> 01:54:26.747
Sorry.

01:54:26.837 --> 01:54:28.837
And I was like, no, but I know, it was crazy.

01:54:29.006 --> 01:54:31.216
I was like, I think I can figure out the meaning of life.

01:54:31.296 --> 01:54:31.646
Okay.

01:54:32.827 --> 01:54:33.877
Sorry, I'm not laughing.

01:54:33.976 --> 01:54:34.837
I'm laughing with you.

01:54:34.846 --> 01:54:36.867
Dude, you are, uh, because it is crazy.

01:54:37.617 --> 01:54:41.476
But I feel like, at least for me, I feel like I did.

01:54:41.587 --> 01:54:42.867
Okay, and what is it?

01:54:44.027 --> 01:54:48.176
Oh, and this is, everyone's gonna be like, No shit, you're not smart, or whatever.

01:54:48.176 --> 01:54:55.221
But like, I, I, so I had this whole Um, like theory from like, so this is like fresh plate.

01:54:55.242 --> 01:54:55.511
Yeah.

01:54:55.511 --> 01:54:55.771
Yeah.

01:54:55.771 --> 01:54:58.692
Like, like from a new religion could start here.

01:54:58.832 --> 01:54:59.391
Yeah, exactly.

01:54:59.442 --> 01:55:01.322
From primordial ooze, right?

01:55:01.332 --> 01:55:04.462
Like what we are now and why we are here and what's going to happen.

01:55:04.962 --> 01:55:06.881
Uh, and, and, but it's really sweet.

01:55:06.942 --> 01:55:08.862
Like we've been looking for something to tie everything together.

01:55:08.902 --> 01:55:09.271
There you go.

01:55:09.492 --> 01:55:16.731
Um, and what's funny is that like, after I got to that place and I was like, okay, oh my God, I have this fucking, like this narrative, this thing that makes sense to me.

01:55:17.612 --> 01:55:20.421
And then I found out that a lot of it was on ancient aliens.

01:55:20.421 --> 01:55:20.481
Yeah.

01:55:20.976 --> 01:55:24.216
that I probably heard while I was asleep and it fell asleep, TV shows.

01:55:24.567 --> 01:55:42.457
I'm joking, but like, um, uh, but really what it comes down to is there's, and I think if you're dear listener, if you're, if you're paying attention still, uh, I have a, um, like one of my, one of my things is, is hyper focusing down to the simplest form of something.

01:55:43.322 --> 01:55:45.721
And, uh, it is fear and love.

01:55:47.101 --> 01:55:52.122
Oh, well, fear not is said like 350 times in the Bible.

01:55:52.171 --> 01:55:52.681
100%.

01:55:53.261 --> 01:55:53.992
There it is again.

01:55:54.311 --> 01:56:03.141
Uh, but it's either, you know, and every decision that you make I believe is a version of fear and love.

01:56:03.212 --> 01:56:03.692
Interesting.

01:56:04.061 --> 01:56:06.902
And love is like, I trust that this is going to happen.

01:56:06.902 --> 01:56:08.072
This is going to be positive.

01:56:08.072 --> 01:56:09.752
Like this is going to be happiness or whatever it is.

01:56:10.042 --> 01:56:12.721
And then there's over here, like, I'm going to be more careful.

01:56:12.832 --> 01:56:13.152
Right.

01:56:13.192 --> 01:56:13.561
Right.

01:56:13.902 --> 01:56:14.721
And so you start to think.

01:56:14.731 --> 01:56:19.061
Well, and like something like smoking this joint right now is a little bit fear based.

01:56:19.542 --> 01:56:24.752
Like it's meant to kind of create a little separation between you and the world or universe maybe.

01:56:24.752 --> 01:56:25.667
Or is it?

01:56:26.317 --> 01:56:26.846
Maybe not.

01:56:27.056 --> 01:56:29.266
I would say I've definitely bonded over a joint too.

01:56:29.317 --> 01:56:31.127
I would argue that I would argue otherwise.

01:56:31.127 --> 01:56:55.556
I would say like that, that losing, uh, like being more inhibited, like, or sorry, sorry, losing, losing inhibition is a commitment to, uh, trust and trust in the, in the, in the bond that you and I have created today and also trust in yourself and trust in like the energy is just going to flow through and like you have now opened the door.

01:56:56.141 --> 01:56:59.952
to a more realistic conversation than you would have otherwise.

01:56:59.981 --> 01:57:00.471
Right.

01:57:00.731 --> 01:57:03.162
Well, and I find that very intriguing.

01:57:03.162 --> 01:57:15.702
And I think, you know, I think Jesus would approve of, like, looking at your world and your decisions as Whether or not they're based in fear or love.

01:57:15.931 --> 01:57:16.872
I absolutely agree.

01:57:16.931 --> 01:57:20.872
And if you screen it through love and you do it, it probably does the trick.

01:57:20.971 --> 01:57:21.502
Yeah, man.

01:57:21.631 --> 01:57:24.731
So I, uh, so I, I went through this whole thing.

01:57:24.731 --> 01:57:32.271
I was just like, and I have a, like, an understanding of, like, how humans evolved, why they evolved, why they evolved so quickly.

01:57:32.492 --> 01:57:35.832
I mean, it is just like, I mean, I've, like, Have you written this?

01:57:36.341 --> 01:57:37.141
I've written it down.

01:57:37.141 --> 01:57:37.421
Yeah, it is.

01:57:37.671 --> 01:57:38.532
It is a thing.

01:57:38.532 --> 01:57:39.872
Is this a future movie script?

01:57:39.872 --> 01:57:41.051
No, no, probably not.

01:57:41.061 --> 01:57:51.622
Like, this is kind of crazy, but I do believe that, you know, I believe in, uh, in, in a higher self, like not, not necessarily God, but I do believe a greater force.

01:57:51.671 --> 01:57:59.832
I, I believe there is a creative force, something, you know, Made the whole thing go bang in 13 billion years ago or whatever like what's that?

01:57:59.832 --> 01:58:09.631
Oh, I believe that there was an energy that moved something forward I think that we can only understand a big bang because we don't understand Yeah, cuz like we understand things and what's his name said unmoved mover.

01:58:09.671 --> 01:58:10.242
Yeah, right.

01:58:10.271 --> 01:58:15.521
We understand things in like five fuses, you know, it's like, like cause and reaction.

01:58:15.521 --> 01:58:16.721
Like that's how our brain works.

01:58:17.091 --> 01:58:22.242
I think that there was something probably way more complex and dimensional than we would ever be able to understand.

01:58:22.492 --> 01:58:24.101
Perhaps something outside of our university.

01:58:24.101 --> 01:58:24.521
Yeah.

01:58:24.742 --> 01:58:26.051
But I do believe in spirits.

01:58:26.051 --> 01:58:28.032
I do believe in the, we come back here.

01:58:28.072 --> 01:58:29.152
I do believe in.

01:58:29.181 --> 01:58:32.862
So where do you think the whole Bible and Jesus story and stuff came from?

01:58:33.261 --> 01:58:35.721
Oh, just metaphor and imagination, right?

01:58:35.771 --> 01:58:36.181
Yeah.

01:58:36.252 --> 01:58:41.032
In the same way that twin language develops between a couple of girls in Kansas or whatever.

01:58:41.091 --> 01:58:56.702
Yeah, I think it's just, you know, I mean, humans are, but over, but I think I would have to say at the very least, uh, a super hyper distilled wisdom in my opinion, at least it comes from a, a place that we can't access.

01:58:57.271 --> 01:59:00.631
Easily as human beings when we're awake, right?

01:59:00.712 --> 01:59:05.421
It is something that is, you know, you like, uh, that we only get to feel in certain situations, right?

01:59:05.421 --> 01:59:10.752
Like, so think about like this, uh, the French call an orgasm, like the little death, right?

01:59:10.752 --> 01:59:17.801
Which we all, you know, we've all seen that movie, but if you, uh, in my experience, uh, playing music with people.

01:59:17.867 --> 01:59:27.757
Transcripts provided by Transcription Outsourcing, LLC.

01:59:28.827 --> 01:59:32.296
I also think that fighting with someone, have you ever been in a fight with, a fist fight with someone?

01:59:32.296 --> 01:59:43.037
Have you ever gotten in a fight and like an actual Not like a long one like I I confronted a guy that was Abusing his girlfriend one time and he popped me in the mouth and dropped me.

01:59:43.216 --> 01:59:47.896
Yeah, that was the end of that if there's a I've been in I've been I was proud of that.

01:59:47.926 --> 01:59:48.157
Yeah.

01:59:48.266 --> 01:59:48.737
Well, there you go.

01:59:48.737 --> 01:59:56.567
Yeah, fuck Yeah, man Like at least you broke that up and she broke up with him soon after and she was dating this loser for like a year Before that good for you, man It's high school.

01:59:56.596 --> 01:59:57.827
You change people's lives.

01:59:57.926 --> 01:59:58.346
I do.

01:59:58.466 --> 02:00:09.207
Yeah, I try to, um, but, but, you know, getting in a fight with someone is where to like, essentially like all consciousness goes away and feel starts to take over.

02:00:09.426 --> 02:00:09.796
Right.

02:00:09.846 --> 02:00:20.837
And we stop like, I'm going to do X and like your, if this, then that brain goes away and you just start to feel like that is where our souls start to take over.

02:00:21.216 --> 02:00:21.546
Okay.

02:00:21.577 --> 02:00:23.106
And the, and the human experience.

02:00:23.106 --> 02:00:24.817
So it was a soul, an enduring force.

02:00:24.867 --> 02:00:25.686
Oh, absolutely.

02:00:25.846 --> 02:00:26.207
Okay.

02:00:26.296 --> 02:00:26.976
A hundred percent.

02:00:27.006 --> 02:00:34.256
So like it kind of swirls into the universal consciousness for a while and then it gets to be an organism for a while kind of thing or something?

02:00:34.556 --> 02:00:37.926
So, uh, I, I believe there's, I believe there's a heaven.

02:00:37.987 --> 02:00:40.997
I believe that there is a place that we all, that souls exist.

02:00:41.377 --> 02:00:43.487
Uh, not in the way, not in the biblical sense.

02:00:43.497 --> 02:00:43.837
Sure.

02:00:43.846 --> 02:00:46.237
It's more of a, it's not quite as conscriptive.

02:00:46.306 --> 02:00:48.877
Maybe it's a little bit more.

02:00:48.976 --> 02:00:49.787
Well, let's put it this way.

02:00:49.867 --> 02:00:50.327
Flowy.

02:00:51.247 --> 02:00:53.337
If heaven was like church.

02:00:54.476 --> 02:00:55.367
It would fucking suck.

02:00:55.447 --> 02:00:55.787
Right.

02:00:55.787 --> 02:00:56.367
Boring.

02:00:56.556 --> 02:00:56.657
Yeah.

02:00:56.657 --> 02:00:56.997
Right.

02:00:56.997 --> 02:00:57.686
You know what I mean?

02:00:57.917 --> 02:01:02.846
Like, I want to go to, I want to go to a place where I can feel all the feels and I can, I can relive all the things.

02:01:02.846 --> 02:01:06.247
And of course, like, you know, our human experience, like, you know, doesn't translate up there.

02:01:06.247 --> 02:01:08.256
Well, there has to be high and low moments too, right?

02:01:08.256 --> 02:01:09.186
Like we're kind of thought of it.

02:01:09.197 --> 02:01:10.356
It's like paradise all the time.

02:01:10.356 --> 02:01:16.936
But what is an orgasm without being cold sometimes?

02:01:16.987 --> 02:01:21.966
You have to have the, the, the positive, like love can't exist without fear.

02:01:21.966 --> 02:01:24.827
If you bring it down to those two things, like they are, they are.

02:01:25.247 --> 02:01:31.396
intrinsically linked and they, it's like, it's like the, uh, the devil wouldn't exist if God wasn't there.

02:01:31.457 --> 02:01:31.747
Sure.

02:01:31.756 --> 02:01:32.106
Right.

02:01:32.407 --> 02:01:32.737
I dig it.

02:01:32.787 --> 02:01:35.896
Um, so anyways, I mean, we can go into that another time.

02:01:35.907 --> 02:01:36.146
Yeah.

02:01:36.396 --> 02:01:38.966
We're going to book a number two and when we come back around, it'll be fun.

02:01:39.146 --> 02:01:42.386
Um, number last question.

02:01:42.476 --> 02:01:42.676
Yeah.

02:01:43.167 --> 02:01:51.027
The loco experience, the craziest experience that you're willing to share with our listeners in this setting after three bourbons.

02:01:51.197 --> 02:01:55.356
I, I mean, do you think, do you feel like you're going to buzz it at all from me smoking that joint?

02:01:55.596 --> 02:01:56.516
I didn't feel that.

02:01:56.516 --> 02:01:59.546
I do feel a couple of the drinks.

02:01:59.567 --> 02:02:07.176
Um, My crazy experience, a crazy experience, the loco experience, uh, that you'd like to share.

02:02:07.247 --> 02:02:07.737
Oh my God.

02:02:07.737 --> 02:02:11.207
I've had so many, like, there's so many that are rushing through my brain right now.

02:02:12.777 --> 02:02:15.886
Oh, I mean, and there's some of them that are so great.

02:02:15.917 --> 02:02:25.277
And then there's others like, like, like I lost, I've lost friends, you know, I've, I've seen, you know, uh, okay, so let's do, let's do two things.

02:02:25.606 --> 02:02:38.702
Let's do one that was, um, Advancing, um, and then one that was, um, maybe challenging.

02:02:38.752 --> 02:02:39.051
Okay.

02:02:39.402 --> 02:02:42.372
The advancing one, I can go to a pretty specific one.

02:02:42.381 --> 02:02:53.931
And we've, I've talked about a couple of times here already, but, uh, the moment when Danny McBride pulled me, like, he's like, Hey man, can I talk to you after we, we were, we had just shot the second campaign we'd done too.

02:02:54.542 --> 02:02:58.346
Uh, and he was like, Hey man, can Can I, can I talk to you?

02:02:58.426 --> 02:03:01.527
It was the last day of shooting, uh, that we had wrapped on the last day.

02:03:02.006 --> 02:03:04.447
Uh, and he, he was just like, Hey, come to the trailer.

02:03:04.516 --> 02:03:06.296
Um, and then he started kissing me.

02:03:06.337 --> 02:03:06.777
No, I'm just kidding.

02:03:07.016 --> 02:03:14.346
Uh, he pulled me in there and he was just like, he was like, Hey man, like you've written some of our favorite Kenny powers jokes ever.

02:03:14.577 --> 02:03:21.856
I don't want to like, you know, fuck with this, you know, advertising thing that you have going on, but we're, you know, need a little bit of help with writing season three.

02:03:22.322 --> 02:03:26.572
Would you be interested in coming and, you know, writing for season three of Eastbound and Down?

02:03:26.601 --> 02:03:27.061
Oh, cool.

02:03:27.072 --> 02:03:29.801
And, and I was like, fuck my advertising thing.

02:03:30.171 --> 02:03:32.051
I would like, Oh my God, yes.

02:03:32.082 --> 02:03:33.851
You know, and I had really supportive boss.

02:03:33.851 --> 02:03:37.782
It was just, you know, uh, at an agency called 72 and Sonny's still around.

02:03:38.051 --> 02:03:39.561
So one of the best agencies in the world.

02:03:39.601 --> 02:03:40.902
Um, so making great work.

02:03:40.962 --> 02:03:42.202
Uh, and so you like bounce.

02:03:42.202 --> 02:03:45.652
And I was encouraged to bounce from that job to go and do that.

02:03:45.652 --> 02:03:47.811
And he was just like, go, you can always come back to 72.

02:03:47.811 --> 02:03:50.841
If I was a good podcast host, I would have watched some of that.

02:03:51.212 --> 02:03:52.141
Season and stuff.

02:03:52.152 --> 02:03:55.671
Cause you, in our phone call, we talked about, well, you can now, you can go, I will.

02:03:55.771 --> 02:03:56.021
Yeah.

02:03:56.021 --> 02:03:57.112
Everybody should we'll link it.

02:03:57.402 --> 02:03:57.742
Yeah.

02:03:57.811 --> 02:04:15.122
And, uh, and so that, that, that was, that was like one of my heroes asking me to come over and be a part of his world and then getting to like work with Will Ferrell on a daily basis and Craig Robinson and meet Matthew Conahay and work with him.

02:04:15.152 --> 02:04:18.792
I mean, it was just, it was one of the most, uh, surreal.

02:04:19.306 --> 02:04:21.527
and, uh, transcendental.

02:04:22.606 --> 02:04:24.197
Moments of my life by far.

02:04:26.027 --> 02:04:32.506
Would you like, do you have imaginations of doing like some standup comedy or something?

02:04:33.957 --> 02:04:41.896
There's people that are out there that are really good at that So i'm more of like hang out in the back and you want to be do you want to lift up the I want I'll be really cool.

02:04:41.957 --> 02:04:55.407
I like someone who's a great performer to do that stuff you know, I wouldn't mind you know, and i've written for those kinds of things and uh, I I'm, i'm not the one that stand up there and just be like guess what but like most You Uh, like SNL, right?

02:04:55.407 --> 02:04:55.907
SNL writers.

02:04:55.907 --> 02:04:59.426
Most of them can transition over into and be on, you know, on stage.

02:04:59.436 --> 02:05:00.216
A lot of them have.

02:05:00.216 --> 02:05:00.877
Yeah, a lot of them have.

02:05:01.266 --> 02:05:03.987
Uh, and I, I could, but it's just not, it's not my proficiency.

02:05:03.987 --> 02:05:05.216
You shrink away from it a little bit.

02:05:05.386 --> 02:05:05.726
Yeah.

02:05:05.726 --> 02:05:06.457
Yeah, me too.

02:05:06.516 --> 02:05:10.987
But like, I love this where I can have a conversation with somebody and put the focus on them.

02:05:11.046 --> 02:05:11.777
Yeah, me too.

02:05:11.787 --> 02:05:11.856
That's fine.

02:05:11.957 --> 02:05:13.356
I don't really want them to focus on me.

02:05:13.681 --> 02:05:15.971
Yeah, I love to watch other people get the, get the shine.

02:05:15.992 --> 02:05:18.162
Yeah, like, you're so much smarter than I am.

02:05:18.511 --> 02:05:19.601
Like, and better looking.

02:05:19.702 --> 02:05:20.931
They're so good at it.

02:05:21.002 --> 02:05:22.091
Your cock is so big.

02:05:23.582 --> 02:05:24.931
It's like, go fuck, man.

02:05:24.971 --> 02:05:27.992
Okay, so now the, so that was the advancing one, I suppose?

02:05:29.231 --> 02:05:30.061
Yes, yeah.

02:05:30.061 --> 02:05:32.542
And now a, uh, challenging one.

02:05:32.771 --> 02:05:37.072
Loco experience or yeah, like even if you just got so wasted one time.

02:05:37.072 --> 02:06:23.506
I couldn't find the elevator I mean Madonna like pick me up That's happened so many times me and Madonna assorted past You know, I'm just gonna say that like Uh, and I won't get specific just because, you know, like that, some of that stuff is personal, but like what I've realized is that, and this is not an excuse, but your trauma, the things that you've experienced in your life, whether it was your fault or not or whatever, but the experiences that you have can have a cumulative effect on the, the decisions that you make as a grown adult and you, um, for as, as responsible as we all try to be.

02:06:23.516 --> 02:06:23.577
Thank you.

02:06:24.207 --> 02:06:39.117
and want to be for our actions, especially if, you know, like if we've gone through it and she's like, you know what, the most important thing that of the mistakes that I've made is that me taking is that I, that I need to take, uh, uh, uh, like accountability for them.

02:06:39.117 --> 02:06:40.346
I need to be responsible for them.

02:06:40.346 --> 02:06:41.497
I need to say like, Hey, you know what?

02:06:41.497 --> 02:06:42.277
That was my fault.

02:06:42.306 --> 02:06:42.947
I fucked up.

02:06:43.006 --> 02:06:44.056
And here's all I'm going to change.

02:06:44.756 --> 02:06:59.877
Um, The biggest thing that we can do as humans that I've found, because I have made those mistakes, I have gone through those trials and I have come out the other side.

02:07:00.676 --> 02:07:05.396
Uh, I've gone into them, uh, and come out of them fucking broken in my life.

02:07:05.396 --> 02:07:06.587
I've hit rock bottom.

02:07:07.827 --> 02:07:14.627
Um, but the hardest thing to do out of rock bottom is to stay there.

02:07:16.332 --> 02:07:21.502
It is, uh, it is hard for all of us because we're very quick to dismiss.

02:07:21.502 --> 02:07:23.721
Like, it's like, all right, I went through that thing and I'm fucking better.

02:07:23.721 --> 02:07:30.082
Now, the hardest thing about hitting rock bottom is that you have to stay there for the rest of your life.

02:07:30.341 --> 02:07:34.511
It's like being an alcoholic, hold on to a certain extent.

02:07:34.811 --> 02:07:39.792
You have to stay there through, you have to have one, one foot in the grave, so to speak, because if you forget.

02:07:40.601 --> 02:07:46.601
Where you came from, then you will never truly be fully healed for the rest of your life.

02:07:46.622 --> 02:07:55.561
I believe that you always have to remember, and it can become a strength because you remember the, the, the truth of humanity is that we fail.

02:07:56.542 --> 02:07:59.221
The truth of our existence is that it's hard.

02:07:59.231 --> 02:08:00.322
Wasn't that one of your things?

02:08:00.362 --> 02:08:01.051
Absolutely.

02:08:01.152 --> 02:08:01.171
Yeah.

02:08:01.171 --> 02:08:02.096
Kindness.

02:08:02.096 --> 02:08:03.021
Yeah.

02:08:03.101 --> 02:08:03.601
Empathy.

02:08:03.681 --> 02:08:18.777
It's like, so if you have the good fortune, and I do mean it like that to hit rock bottom, your Opportunity to be a more empathetic human being is greater because you've been at the worst.

02:08:18.777 --> 02:08:19.766
You've hurt people.

02:08:20.561 --> 02:08:27.872
you've helped people, you've hurt yourself, you've helped yourself, you know, like whatever you would like, however you want to draw that diagram.

02:08:28.591 --> 02:08:38.292
Um, the most important thing that you can do coming out of that is to never forget where you were a little bit better every day, every month, absolutely.

02:08:38.421 --> 02:08:38.811
Every year.

02:08:38.851 --> 02:08:39.692
Yeah, absolutely.

02:08:39.811 --> 02:08:43.872
Um, so next time we're going to talk about music.

02:08:45.051 --> 02:08:45.332
Cool.

02:08:45.671 --> 02:08:48.431
We're going to talk about like childhood.

02:08:48.481 --> 02:08:48.792
Yeah.

02:08:49.171 --> 02:08:51.077
Being in this, Drug cartel?

02:08:51.096 --> 02:08:51.367
Yeah.

02:08:51.407 --> 02:08:51.936
No, not really.

02:08:51.947 --> 02:08:52.787
It was kind of, yeah.

02:08:53.337 --> 02:08:54.287
Anyway, yeah, no, no, no shit.

02:08:54.317 --> 02:09:02.627
Um, and we're going to talk about your kid's mom, uh, which I believe is someone we've talked about already, but not much about, you know?

02:09:02.737 --> 02:09:03.006
Yep.

02:09:03.667 --> 02:09:07.697
And, um, we'll, uh, it'll be fun.

02:09:08.146 --> 02:09:08.378
Yeah, we'll go.

02:09:08.378 --> 02:09:09.796
Should we go tequila next time?

02:09:09.867 --> 02:09:10.447
Yeah, let's do it.

02:09:10.516 --> 02:09:11.417
We'll do three tequilas.

02:09:11.646 --> 02:09:12.657
My friend, thank you.

02:09:12.867 --> 02:09:13.197
This'll be fun.

02:09:13.197 --> 02:09:13.856
That was so fun.

02:09:13.917 --> 02:09:14.596
All right, cheers.